A3 terms

• ADR RecordingADR recording is the re-recording of dialogue in a studio after the shoot, performed to picture so the new lines replace what the microphones caught on set.
• Animation (2D and 3D)Animation is the craft of creating movement from drawn, designed or computer-modeled images, in two dimensions on a flat plane or in three dimensions in a...
• Audio Post-ProductionAudio post-production is every stage of sound work that happens after the shoot, from cleaning the dialogue to the final mix that goes out with the picture.

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B1 term

• Brand FilmsA brand film is a short film made to show what a brand stands for, built to be watched by choice rather than skipped like an ad.

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C15 terms

• Camera Motion SynchronizationCamera motion synchronization is the technique of locking a camera's movement to another moving element, such as a second camera, a turntable or a...
• Camera Precision TechnologyCamera precision technology is the family of motorized heads, sliders, robotic arms and control software that moves a camera along an exact, repeatable path...
• Camera Rigging TechnologyCamera rigging technology is the hardware that mounts, supports and moves a camera on set, from tripods and cranes to car mounts, cable systems and robotic...
• Cinematic AutomationCinematic automation is the use of programmable rigs, motorized lights and triggered effects to run a shot from a stored plan rather than by hand, so...
• Cinematic ChoreographyCinematic choreography is the planned movement of camera, subject and light within a shot, designed so the motion itself tells the story.
• Cinematic ExpressionCinematic expression is the sum of the choices, from lens and light to format, movement and rhythm, that give a film a feeling beyond what it literally shows.
• Cinematic Motion ControlCinematic motion control is the use of a computer-driven rig to move a camera along a programmed path that can be repeated exactly, take after take.
• Cinematic RoboticsCinematic robotics is the use of programmable robotic arms and motion control rigs to move a camera with a precision and repeatability no human operator can...
• Cinematic Robotics RentalCinematic robotics rental is the hire of a camera robot, with its technician and software, for a shoot that needs fast, repeatable camera moves without the...
• Cinematic StorytellingCinematic storytelling is the use of film craft, from light and lens to pacing and sound, to make a brand's story something you watch rather than...
• Color CorrectionColor correction is the first pass in post-production that fixes exposure, white balance and contrast so every shot in a film matches and looks true to life.
• Color GradingColor grading is the final shaping of a film's color and tone, done shot by shot after the edit, so the picture carries a consistent mood and a...
• Creative Cinematic ToolsCreative cinematic tools are the cameras, lenses, rigs, lights and software that filmmakers choose not just to capture an image but to shape how it feels.
• Creative Workspace RentalCreative workspace rental is the booking of a studio, stage or production space by the hour or the day for photography, filming, recording or creative work.
• Custom SoundtracksA custom soundtrack is music written and produced specifically for a film, campaign or brand, rather than licensed from a library or a catalog.

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D2 terms

• Documentary FilmmakingDocumentary filmmaking is the craft of telling true stories on film, with real people and real events shaped into a narrative that holds an audience.
• Drone VideographyDrone videography is the capture of video from an unmanned aircraft, giving filmmakers aerial and moving perspectives that once required a helicopter or a...

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E3 terms

• EditingEditing is the craft of choosing and ordering what was captured, in film or in copy, so the finished piece says only what it needs to.
• Equipment Rentals (Creative)Equipment rentals are the cameras, lenses, lighting, grip, sound and specialty gear a production hires for the days of a shoot instead of owning outright.
• External ProductionExternal production is the practice of hiring an outside agency or studio to plan, shoot, edit or finish content rather than making it with an in-house team.

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F5 terms

• Film ProductionFilm production is the whole process of making a film, from the first idea and script through pre-production, the shoot and post-production to the finished...
• Filmmaking AutomationFilmmaking automation is the use of software and programmable hardware to do the repeatable parts of making a film, from camera moves and versioning to...
• Filmmaking InnovationFilmmaking innovation is the adoption of new tools, techniques and workflows that change what a film can show, how fast it can be made or what it costs to make.
• Filmmaking TechnologyFilmmaking technology is the set of tools, from cameras and lighting to editing software and production platforms, that decides what a crew can capture and...
• Foley Sound ProductionFoley sound production is the recording of everyday sounds, such as footsteps, cloth and handled objects, performed live to picture in a studio so a...

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G1 term

• Green Room AccessGreen room access is the provision of a private, comfortable space where talent and guests can wait, prepare and recover away from the set or the stage...

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H2 terms

• High-Speed Camera MovementHigh-speed camera movement is the use of a robotic rig to move a camera through a shot far faster than a human operator could, with the move repeatable to...
• Hollywood Motion ControlHollywood motion control refers to the high-end, computer-controlled camera rigs developed for feature-film visual effects and now used in commercials and...

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I1 term

• Interactive Video ProductionInteractive video production is the making of video that responds to the viewer, through choices, clickable elements, branching paths or personalized...

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K1 term

• Kinetic TypographyKinetic typography is animated text, where words move, grow, shrink and transform on screen to carry rhythm, emphasis and emotion alongside their meaning.

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L1 term

• Lifestyle ShootsA lifestyle shoot captures a product or a brand in real-world settings with real-looking people, so the audience sees the thing in use rather than on a...

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M13 terms

• Makeup & Wardrobe SpaceA makeup and wardrobe space is the dedicated area on a shoot where talent has hair and makeup done, gets dressed and is kept camera-ready between setups.
• MasteringMastering is the final technical pass on a finished audio mix, setting its loudness, tone and format so it plays correctly and consistently everywhere it is...
• MixingMixing is the stage of audio post-production where dialogue, music, effects and atmospheres are balanced, placed and shaped into a single finished soundtrack.
• Motion Capture CinematographyMotion capture cinematography is the craft of recording real human or camera movement as data and using it to drive digital characters, virtual cameras and...
• Motion Control RigA motion control rig is a motorized camera support that stores a camera move as data and replays it exactly, so every take follows the same path at the same...
• Motion DesignMotion design is the craft of bringing graphic design into movement, animating type, shapes, illustration and interface elements so that they communicate...
• Motion Graphics DesignMotion graphics design is the craft of animating type, shapes, illustration and imagery to carry a message on screen, from a title sequence to a product...
• Motion Path ProgrammingMotion path programming is the plotting of a camera's or an animated element's movement through space as a defined, repeatable path, so a move can...
• Motion-Controlled Camera SystemsA motion-controlled camera system is a computer-driven rig that moves a camera along a programmed path, so the same move can be repeated exactly, take after...
• Multi-Cam ShootsA multi-cam shoot records a scene with two or more cameras rolling at the same time, so an editor can cut between angles without the subject repeating the...
• Multi-Camera ShootsA multi-camera shoot is a production filmed with several cameras rolling simultaneously, so that fast-moving or live action can be covered from every angle...
• Music CompositionMusic composition is the writing of original music, for a film, a campaign or a brand, by a composer working to a brief and usually to picture.
• Music VideosA music video is a short film made to accompany a song, built to give the music a visual identity and the artist a face in front of an audience.

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O1 term

• Original ScoresAn original score is music composed specifically for a film or a campaign, written to follow the picture's emotional structure from beginning to end...

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P7 terms

• Portrait PhotographyPortrait photography is the photographing of a person, or a small group, with the intent of showing who they are, for use in branding, editorial, campaign...
• Post-Production ServicesPost-production services are the stages of work that turn raw footage into a finished film: editing, color grading, sound, visual effects, graphics and...
• Post-Production SuitesPost-production suites are the purpose-built rooms where films are edited, graded, mixed and finished, each equipped and calibrated for the craft that...
• Precision FilmmakingPrecision filmmaking is an approach to production where every camera move, lighting cue and effect is planned, measured and repeatable, so the shot that was...
• Product PhotographyProduct photography is the photographing of an object, on its own or in a styled setting, so it can be sold, shown or explained in e-commerce, campaigns and...
• Production Studio RentalProduction studio rental is hiring a purpose-built space for a photo or film shoot, with controlled light, power, height and quiet that a location cannot...
• Programmable Camera MovementsProgrammable camera movements are camera moves defined in software and executed by a motorized rig, so the same path, speed and timing can be played back on...

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R3 terms

• RenderingRendering is the process by which a computer turns an edit, an animation or a 3D scene into finished frames that can be played back or delivered.
• Robotic Camera ArmA robotic camera arm is an industrial multi-axis robot adapted to carry a cinema camera, moving it through programmed paths with speed and precision no...
• Robotic FilmmakingRobotic filmmaking is the use of programmable robots, from camera arms to motorized lights and automated product handlers, to execute shots that are planned...

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S7 terms

• Set DesignSet design is the creation of the physical environment a scene is filmed or photographed in, from a single styled surface to a fully built room, so the...
• Smart Device Camera ControlSmart device camera control is the operation of cameras, motorized rigs and lighting from a phone or a tablet, letting a crew program moves, trigger shots...
• Sound DesignSound design is the creation and shaping of every sound in a film that is not dialogue or score, from room tone to the click of a clasp, so that the picture...
• Storyboarding for VideoStoryboarding for video is the drawing of a film shot by shot before it is made, so the framing, the sequence and the pacing are agreed on paper while...
• Studio Lighting PackagesA studio lighting package is a bundled set of lights, modifiers, stands and power supplied for a shoot, matched to the kind of work being done rather than...
• Studio ManagementStudio management is the running of a creative studio's spaces, equipment, bookings and people so that every shoot, session and edit happens on time...
• Studio SessionsA studio session is a block of booked time in a creative studio for filming, photography, recording or editing, with the space, the equipment and often the...

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T1 term

• Tabletop StudioA tabletop studio is a compact shooting space built for products, food and flat lays, where the camera and the lighting are set up around a table rather...

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V7 terms

• Vertical Video for Social MediaVertical video for social media is video framed in portrait, usually 9:16, so it fills a phone screen held the way people actually hold it.
• VFXVFX, or visual effects, is the creation or manipulation of imagery in post-production to add what could not be filmed, remove what should not be seen, or...
• Video EditingVideo editing is the assembly of raw footage into a finished film, choosing which shots to use, in which order, at what length and with what sound, so the...
• Video StrategyVideo strategy is the plan for why, how and where a brand uses video, defining the audiences, the stories, the formats and the channels before any camera is...
• Visual Effects (VFX)Visual effects are the images added to or altered in a film after it is shot, from invisible cleanup to creatures and worlds that never existed in front of...
• Visual StorytellingVisual storytelling is the telling of a story through images, composition, movement and sequence rather than through words, so the audience understands and...
• Voiceover RecordingVoiceover recording is the capture of a spoken performance, read to a script and often to picture, in a studio built for clean sound, for use as narration...

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