Creative agency glossaryVideo and Post-Production

Audio Post-Production

Audio post-production is every stage of sound work that happens after the shoot, from cleaning the dialogue to the final mix that goes out with the picture.

What is audio post-production?

Audio post-production is the sound half of finishing a film. Picture editors decide what you see; the audio post team decides what you hear and how it feels. The work runs in stages: dialogue editing, where every line is cleaned, leveled and matched; sound design, where the world is built from effects and atmospheres; music editing, where the score or the licensed track is cut to picture; and the mix, where all of it is balanced and delivered to the specification of wherever the film will play.

On a feature film these are separate departments with separate rooms. On a brand film they are often one person over a week, but the stages are the same and skipping one shows.

Why it matters

Why audio post-production matters

Sound carries feeling in a way picture rarely does on its own. The same shot of a product on a table reads as a jewel or a toy depending on what is under it. Dialogue that is clean and warm makes a founder sound like someone you trust; dialogue left raw makes the same founder sound like a home video. Audiences do not consciously notice a good mix, which is exactly the point: they notice the film instead.

It is also where delivery lives or dies. Broadcast, streaming and social each have loudness rules, and a spot that is too hot for television or too quiet for a phone gets rejected or ignored. Audio post is where those rules are met.

In practice

How audio post-production works in practice

  1. 01

    The picture is locked first, because every sound edit is tied to frames and a change in the cut means redoing the work. The editor hands over an export of the session with every clip and its original audio, and the dialogue editor begins: removing clicks and hum, smoothing the gaps between takes, replacing anything that cannot be saved with ADR.

  2. 02

    Sound design and music come next, built against the clean dialogue so nothing fights the words. Then the mix: levels, EQ, the stereo or surround image, and a pass for each deliverable. The last step is a review on the kind of speakers the audience will actually use, including a phone.

At RIOT

Audio post-production at RIOT

Our film The Medusa for Tiffany & Co. was shot partly on 16mm, and film does not record sound. Everything you hear in those sections was built afterwards, which is the clearest illustration we have of what audio post is for: the picture sets the mood, the sound makes it real.

See the work →

Watch out

What people get wrong about audio post-production

Budgeting for it last. Sound is a small slice of a film's cost and a large share of its emotional effect, and it is the first line cut when a project runs over. The other mistake is mixing on headphones alone. A mix that sounds enormous on good headphones can disappear on a laptop, and most brand films are watched on laptops and phones.

A third is changing the picture after the sound has started. Every recut moves the sound work with it, and a client who asks for one more trim at the mix stage is often asking for a day of audio to be redone. Lock the cut, then start the sound.

Questions

People also ask

What is the difference between audio post-production and mixing?

Mixing is one stage of audio post, the last one, where the balanced tracks become a finished soundtrack. Audio post also includes dialogue editing, sound design and music editing, all of which happen before the mix can start.

How long does audio post take for a brand film?

For a two-minute film with interviews and music, a few days from locked picture to delivered mix is typical. Films with heavy sound design, several language versions or multiple deliverable formats take longer. The locked picture is the gate; nothing meaningful starts before it.

Does social video need audio post?

Yes, arguably more than broadcast. Social is heard on phone speakers in noisy places, often with the sound off until something earns a tap. A mix built for that environment, with the dialogue forward and the low end controlled, is the difference between a view and a scroll.

Next to it in the glossary

  1. ADR RecordingADR recording is the re-recording of dialogue in a studio after the shoot, performed to picture so the new lines replace what the microphones caught on set.
  2. Animation (2D and 3D)Animation is the craft of creating movement from drawn, designed or computer-modeled images, in two dimensions on a flat plane or in three dimensions in a modeled space.
  3. Brand FilmsA brand film is a short film made to show what a brand stands for, built to be watched by choice rather than skipped like an ad.
  4. Camera Motion SynchronizationCamera motion synchronization is the technique of locking a camera's movement to another moving element, such as a second camera, a turntable or a light cue, so the two repeat together with frame-accurate timing.
  5. Camera Precision TechnologyCamera precision technology is the family of motorized heads, sliders, robotic arms and control software that moves a camera along an exact, repeatable path instead of relying on an operator's hands.
  6. Camera Rigging TechnologyCamera rigging technology is the hardware that mounts, supports and moves a camera on set, from tripods and cranes to car mounts, cable systems and robotic arms.

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RIOT is a creative agency and production studio in New York. Strategy, brand, film, photography, design and the campaigns that carry them, made by one team. A few lines is enough to start: we read every brief the same day.

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