A1 term

• Advocacy CampaignsAn advocacy campaign is a sustained communications effort built to change what people believe or do about an issue, rather than to sell a product.

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B1 term

• Brand CollaborationsA brand collaboration is a partnership in which two or more brands, or a brand and an artist or creator, make something together that neither would make alone.

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C3 terms

• Corporate Social ResponsibilityCorporate social responsibility (CSR) is the commitment a company makes to operate ethically and to improve its impact on people, communities and the...
• Corporate Social Responsibility (CSR) CampaignsA corporate social responsibility (CSR) campaign is a communications effort built around a company's commitment to a social or environmental cause,...
• Crisis CommunicationCrisis communication is how an organization speaks to the public, the press and its own people when something goes wrong, to protect trust and limit the damage.

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E3 terms

• Earned MediaEarned media is the attention a brand gets without paying for it directly, such as press coverage, reviews, social shares and word of mouth.
• Email OutreachEmail outreach is the practice of sending personal, one-to-one emails to people a brand does not yet know, such as journalists, creators, partners or...
• Event MarketingEvent marketing is the use of live experiences, in person or online, to bring a brand face to face with its audience and create moments people remember and...

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G1 term

• GreenwashingGreenwashing is when a company makes misleading or exaggerated claims about the environmental benefits of its products or practices.

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I1 term

• Influencer OutreachInfluencer outreach is the process of finding creators who fit a brand, contacting them and building the relationship that leads to a partnership.

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M1 term

• Media RelationsMedia relations is the work of building and maintaining relationships with journalists, editors and producers so that a brand's stories reach the press...

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N1 term

• NewsjackingNewsjacking is the practice of tying a brand's message or content to a breaking news story or trending moment, while it is still unfolding, to gain...

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O1 term

• OutreachOutreach is the deliberate act of contacting people outside your organization, such as press, partners, creators or prospects, to start a relationship or...

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P5 terms

• PR Software ToolsPR software tools are the platforms public relations teams use to find journalists, manage media lists, distribute news, track coverage and measure results.
• Press KitA press kit is a ready-made package of information and assets, such as background, facts, images, video and contacts, that makes it easy for journalists to...
• Press Kits and ReleasesPress kits and releases are the packaged materials a brand gives journalists so a story can be covered quickly, accurately and in the brand's own words.
• Press ReleaseA press release is a short written announcement of news, issued by an organization to journalists and the public in a standard format that makes it easy to...
• Public Relations (PR)Public relations is the practice of managing how a brand is seen and talked about by the press, the public and the people whose opinion of it matters.

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R1 term

• Reputation ManagementReputation management is the ongoing work of monitoring, protecting and improving how a brand or person is seen by the public, online and off.

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S1 term

• Stakeholder CommunicationStakeholder communication is the way an organization keeps the people affected by its decisions, including employees, clients, investors, partners and...

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