RIOT is a luxury creative agency and production studio based in New York City, dedicated to crafting brand stories defined by elegance, exclusivity, and timeless impact.
Luxury demands intention, nuance, and impeccable taste. At RIOT, we blend sophisticated storytelling with innovative design, creating experiences that elevate brands from admired to iconic. Each collaboration is bespoke—rooted in precision, fueled by imagination, and crafted to resonate deeply with discerning audiences worldwide.
We understand luxury as more than aesthetics; it's an emotional connection, a narrative of aspiration, craftsmanship, and authenticity. Through expert branding, compelling content, and flawless execution, RIOT transforms premium brands into lasting legacies.
We partner with visionary leaders and brands who dare to redefine luxury. If you’re seeking to create something truly unforgettable, you’ve found your creative home.
Enter the world of luxury.
RIOT is a luxury creative agency based in New York City, specializing in branding, innovative campaigns, bespoke design, and high-end production. We partner with premium and prestige brands across fashion, beauty, lifestyle, hospitality, and beyond, crafting experiences that blend elegance, exclusivity, and compelling storytelling.
In the world of luxury, storytelling is more than just a narrative—it’s an art form. At RIOT, we believe true luxury doesn’t simply shine through a product; it emanates from the emotional connections brands create with their audience. Luxury is a feeling, an experience, and we craft those experiences with precision, elegance, and vision. Our creative partnership with the world's most prestigious brands transcends product marketing, transforming legacy into living, breathing art. From the refined heritage of Tiffany & Co. to the ageless sophistication of Coach, we curate timeless campaigns that resonate deeply, creating lasting impressions on those who experience them.
RIOT emphasizes our commitment to excellence in every campaign, depicted through a colorful display of Coach jackets and dynamic lighting.
Our work evokes emotion, stirring memories of heritage and inspiring a future where the brand stands as an icon of both tradition and innovation. Every campaign reflects what it means to be truly luxurious: exclusive, refined, and culturally rich. Our storytelling transcends the product—it creates a universe of elegance, compelling audiences to become part of something extraordinary.
A poetic short film by RIOT capturing the creative energy behind Tiffany & Co.’s Chengdu flagship windows. Featuring Christopher Young and Gloria Kim, this piece illuminates the art, collaboration, and quiet rebellion that shape modern luxury.
Explore the Project →RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.
Explore the Project →IWC Schaffhausen, the pinnacle of Swiss luxury watchmaking, tasked us with a high-stakes project: to create a compelling video for their brand-new flagship store at the legendary corner of 60th and Madison Avenue in NYC.
Explore the Project →We help build immersive worlds that invite audiences into a brand’s universe. Our campaigns are carefully designed to evoke emotions, build connections, and leave lasting impressions, ensuring that each audience member feels a part of the luxury story being told.
The smallest details create the most lasting impressions, and we take meticulous care in every project we undertake. From the lighting in a photograph to the pacing of a video, every element is considered and refined. Our obsession with perfection ensures that each piece of work we deliver reflects the elevated standards of luxury, capturing your brand’s essence in every frame.
At RIOT, we believe in pushing boundaries, but we do so while respecting the rich traditions that make luxury brands timeless. Whether we’re working with established icons like Tiffany & Co. or modern innovators like Coach, our creativity marries the best of both worlds. We combine cutting-edge innovation with the elegance and craftsmanship that luxury demands, ensuring each campaign resonates with both the present and the past.
We understand that each luxury brand is unique, and that’s why we tailor every project to the individual essence of the brand. Our creative process is bespoke—built from the ground up to honor your brand’s heritage while propelling it into the future. We dive deep into the DNA of the brand, uncovering its core values, and bring those to life through striking visuals and impactful storytelling.
From fine jewelry and luxury real estate to high-end fashion and beauty, we bring unparalleled creativity, vision, and expertise to every sector we serve. Our ability to deeply understand and adapt to each luxury vertical ensures every campaign feels authentic to its audience. Whether through cinematic storytelling, elegantly executed campaigns, or modern digital experiences, each project embodies sophistication and purpose—proof of what happens when craftsmanship meets creativity.
RIOT is a luxury creative agency and production studio based in New York, uniquely positioned to shape iconic brands through strategy, design, compelling narratives, and refined experiences. Regardless of the industry, every creation is meticulously designed with an eye for detail, artistry, and lasting impact.
Explore below a curated collection of our luxury creations—and discover how we transform inspiration into iconic work.
Tiffany & Co. is more than just a name—it's a legacy. With over 180 years of history, the brand has come to symbolize unparalleled elegance and the highest standards of craftsmanship. Our partnership with Tiffany & Co. goes beyond creative collaboration—it’s about weaving timeless narratives into the fabric of the brand's storied past, elevating their identity with every campaign.
We’ve worked together to bring Tiffany’s legacy to life through compelling visuals and carefully crafted stories. Each project tells a deeper tale, not just about their products, but about the emotion, artistry, and heritage behind each piece of jewelry.
A dynamic, abstract portrait of Jean Schlumberger, designed to represent his visionary contributions to jewelry design at Tiffany & Co. and beyond. Created by MUG5 for RIOT.
Coach is a brand that has always been synonymous with American craftsmanship, but at RIOT, we’ve had the privilege of helping them elevate that legacy through innovative storytelling. Our creative work with Coach is about capturing the brand's essence and reinterpreting it for today’s audience, with a blend of tradition, fashion, and forward-thinking vision.
IWC Schaffhausen, Cartier, and Sotheby’s International Realty are household names in the luxury world, each representing the pinnacle of their respective industries. At RIOT, our creative work with these iconic brands reflects the highest standards of excellence, precision, and innovation. We don’t just market luxury—we define it, telling stories that capture the essence of each brand while engaging modern audiences.
Screengrab from a Sotheby's International Realty Instant.
Luxury isn’t just about quality; it’s about timeless storytelling, the ability to evoke emotions, and creating an aura that resonates with audiences on a deeply personal level. Our approach is a blend of artistry and precision, tradition and innovation.
Let’s start a conversation. Together, we can craft a vision that not only celebrates your legacy but propels your brand forward into a future of limitless possibilities. Reach out today, and let’s create something extraordinary.
Connect with us. Share your email, tell us if you're looking to collaborate on a new project with our creative agency or if you're interested in joining our collective, and click SUBMIT. We’ll be in touch soon.
