Coach – Collaborations Sizzle Reel

Over more than a decade we have created so much content for Coach. RIOT has directed and edited a variety of campaign films, created countless sizzle reels and, between 2012 and 2017 there wasn’t one single piece of content that Coach released that we hadn’t worked on in some way or other. Safe to say then that Coach is our sweetheart.

We’re about to start working on a new edit for the Coach Foundation next week and today we started getting in assets from them for use in this new edit. One piece of content sent over for inclusion was a new video Coach had created that highlights their values and purpose. This purpose film included a ton of footage that we had created for them in the past. This gave us a very warm fuzzy feeling to know that, years later, our footage still has value to Coach and is being used – a testament to the love and care we always put into our work. The same goes for this collaboration's sizzle reel which also features some of our footage to help tell the story.

In early 2021 Coach approached us to create a new sizzle edit for them that highlighted the numerous collaborations Coach had worked on during 2020 – from Pacman and Keith Haring through Bape and Star Wars. As is the nature of a sizzle edit we utilized a lot of different imagery to tell the story. Motion graphics bounce and twist between collaborations, often merging graphics with the product and back again seamlessly. Throw our usual passion for excellent music supervision into the mix and this edit is taken to the next level (as always) – the track featured is 90’s banger “Unbelievable” by EMF.