Bogg: Real Life, Worry Free

Client

BoggThe washable, unsinkable beach bag

The brief

Summer on TVA :30 for connected TV

When

June 2026The Summer 2026 range

Made from

Bogg's own footageA beach shoot and 386 product stills

Output

:30 for CTVPlus 4:5 and 9:16 for YouTube

Tagline

Real life, worry freeThe tagline we created for this campaign

Bogg makes the beach tote you can hose down, drop in the sand and fill with anything, and for Summer 2026 the family had grown. New phone holders, Bevys for drinks, toppers that turn a bag into a table, charms called Bits and a rainbow of colourways. Bogg wanted the whole range in one TV spot without losing the feeling of an actual day at the beach.

Bogg shot a beach day, and photographed the whole summer range for e-comm on white. We made all of it move and make sense: thirty seconds where real life and the product features trade places on every beat.

The brief

Bogg had already paid for a TV spot, and it hadn’t ended up where they wanted it. So they brought us everything that came out of it: the beach footage, a storyboard with the gaps marked for animation and the whole summer range, and asked for the same ad with a lot more RIOT in it. More energy, more colour, more product, and a spot that felt like summer instead of a catalogue.

386 stills, made to move

Every animated moment was ours to invent, and the raw material was Bogg’s ecommerce photography: 386 product shots, every bag and accessory on white, from every angle. Flat, clean and made for a product page. We cut them out and set them moving on Bogg’s coconut cream, so every product gets a beat of its own between the beach shots.

Every piece plays by the same rules: one product, one move, about a second on screen, so the cut never slows down. Colour does the rest. Stripes flip from indigo to red, cases slide through in candy shades and the OG bag runs the whole range.

Real life, then the product, then real life

The edit is a rhythm. A family on the sand, then a phone holder sliding into frame. A topper clicking on at the picnic, then Tote to tabletop in seconds set in Bogg’s own serif. Charms going on by hand, then a burst of Bits. It never stays in one world long enough to feel like an ad for one thing, and it lands on the tagline we wrote for Bogg: real life, worry free.

One spot, every screen

The :30 was cut for the living-room screen first, then rebuilt for YouTube in portrait and vertical, with the motion laid out again for each frame rather than cropped.

ServicesCommercials·Motion Design·Editing·Color Grading·Social Videos