Our creationsFashion
RIOT is a fashion creative agency and production studio in New York. For more than a decade we have made the films, campaigns, photography, identities and social content for Coach, Tiffany & Co., Michael Kors, Ray-Ban, Sunglass Hut, Reebok and Macy's, and for the titles that set the agenda: Vogue, Teen Vogue, GQ, Harper's Bazaar, ShopBazaar and BRIDES. The work a fashion brand is seen through, from the runway to the feed. Here is what a fashion creative agency does, how we do it, and the work itself.
74 films and campaigns by RIOT, a fashion creative agency and production studio in New York
Plenty of agencies will pitch a fashion brand. The difference is what you only get here: a creative agency and production studio, a director in the room, and more than a decade of trust from the houses that guard their image most, from Coach to Tiffany, who hand us their collections before anyone else sees them.
Pre-fall, resort, the show, the holiday window: we have worked to the fashion calendar for more than ten years, and we deliver on it.
A creative agency and production studio. The idea and the shoot come from the same people, so nothing gets lost between them.
Brand strategy, identity and design, creative direction, film, photography, animation, sound, social. We are a creative agency and production studio: no hand-offs, no waiting on a third party for the version you need tomorrow.
Coach, Tiffany, Michael Kors, Reebok, Sunglass Hut, and the pages of Vogue, GQ and Harper's Bazaar: brands that guard their image hand us their collections. That is the reference.
A fashion creative agency makes the things a fashion brand is seen through: the campaign, the film, the lookbook, the identity, the social feed, the show. A fashion marketing agency plans and buys where that work runs. We make the work.
Fashion moves at the speed of a season, so the agency has to think in collections and cultural moments, not in quarters. The ideas have to be good enough for the front row and fast enough for the feed, and they have to look like the brand in every frame. That is the job: fashion marketing and fashion branding that come out of one creative vision, made by people who also know how to shoot it.
RIOT is both: a creative agency and production studio. Brand strategy, identity and design, the campaign idea, the shoot, the photography and the cut all come from the same team. We write it, cast it, style it, shoot it and cut it, in New York or wherever the collection is, and we hand the brand a world it can keep working in. Below are the kinds of work we make for fashion brands, how we make them, and the films and campaigns themselves.
What we make for fashion brands
Campaign filmsThe season in a film: concept, casting, styling and a cut built for cinema, broadcast and the feed.
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Branding and identityWho the brand is, said once and said well: strategy, the mark, the identity system, and the film a brand plays before it says a word. Coachtopia's, from day one.
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Collection and lookbook filmsEvery look and every detail, with the atmosphere of the brand around it, for the showroom, the site and the press.
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Fashion week and runway contentThe show before the show, and the show itself: teasers for the front row, films for everyone who was not there.
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Sustainability and purpose storiesA new way of making things, explained without the lecture, by the people who make them.
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Holiday and seasonal campaignsThe campaign everyone sees: windows, films and social for the moments the calendar hands you.
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Product filmsA bag, a shoe, a pair of shades, filmed so you can almost pick it up: tabletop, stop motion and robotic camera moves.
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Social contentReels and cutdowns, upright and square, built for the feed and made in the same world as the campaign.
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Editorial and magazine contentCover-star films and branded editorial for the titles fashion reads: Vogue, Teen Vogue, GQ, Harper's Bazaar, BRIDES.
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Documentary and founder storiesThe people behind the label, filmed properly: the long story a brand earns.
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Animation and motionIllustration, stop motion and 3D for products, idents and the stories that cannot be shot.
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Creator and influencer campaignsCreator partnerships with a real idea behind them, shot and cut to the brand's standard: Jazz Cartier for GQ, Niia for Teen Vogue, Fatima B for Vogue.
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Campaign photographyStills shot beside the film, so the lookbook, the campaign and the feed share one set, one light and one look.
→Every fashion campaign starts with the collection and the calendar.
Five steps, from the first conversation to the files in your hands.
The collection, the season, the audience and what the work has to do. One page, agreed before anyone opens a mood board.
A creative direction that works everywhere it has to: the campaign, the film, the window, the feed. When it is a rebrand, the mark and the system come with it. We present it as a world, not a deck.
Casting, styling, locations, crew, stills and motion from the same set. Our production studio plans it and shoots it, in New York or wherever the collection is.
Edit, color grade, sound design, music chosen first and licensed properly, titles and motion. Every frame looks like the brand.
The master, then every cut the channels need: sixty, thirty, fifteen, upright and square, captioned, in 4K, delivered on the season's schedule.
A few lines is enough to start. We read every brief the same day, then set up a call on Zoom or a meeting in person to talk through the collection, the season and what you need. From that conversation we tailor a plan and a bid for your fashion brand.
It makes the things a fashion brand is seen through: the campaign idea, the film, the photography, the lookbook, the identity, the social content and the show, from one creative direction, so the brand looks like itself everywhere. A fashion marketing agency plans and buys where that work runs. RIOT does the creative and the production, and works alongside your media and PR partners.
A fashion branding agency builds the identity: the mark, the voice, the look. A fashion marketing agency plans the channels and spends the budget. A fashion creative agency makes the campaigns, films and content that carry the brand across all of them. We do the first and the third, and we have done both for Coach for more than a decade.
Both, and the space between. Tiffany & Co., Cartier, Coach and Michael Kors on one side; Reebok, Sunglass Hut and the street films we made with GQ, Teen Vogue and Vogue on the other. The craft is the same. The brief, the casting and the pace are what change.
It depends on the shoot more than anything. A film cut from campaign stills and footage you already own is a focused edit. A campaign with casting, styling, locations and a crew is a production, and we scope it to the collection and the channels it has to fill. Send a brief and we come back with a plan and a number within a couple of business days.
Yes, and we recommend it. One shoot planned for both gives you the campaign film, the stills, the lookbook and a season of social content from the same world, which is how the houses we work with do it.
Yes, the whole thing. Brand strategy, the name, the mark, the identity system, packaging, the site, identity in motion and the brand film, as we did for Coachtopia from its first day: the mark, the motion, the campaign and the launch, all from one place. We are a creative agency.
Yes. Teasers for the front row, the show film, backstage and social, delivered the same night when the moment needs it. Coach Spring 2016 at New York Fashion Week is on this page.
Yes, with a real idea behind them. Reebok's Take A Walk series put Jazz Cartier and Niia on the streets of New York for GQ and Teen Vogue, shot and cut to the brand's standard rather than to a phone's.
Yes. Campaign stills, lookbook and product photography are shot by our studio beside the film, so the stills and the motion share a set, a light and a look, and one shoot day fills the campaign, the site and the feed. We are based in New York and shoot wherever the collection is.
A campaign from brief to master usually takes four to eight weeks around the shoot. Social content from existing footage can be days. Tell us the date the collection drops and we plan backwards from it.
Usually, and it is the fastest work we do. Campaign films, stills and behind the scenes become reels, cutdowns and upright versions in the same world as the campaign. If the footage has gaps, we shoot the shots that are missing.
The houses: Coach, for more than a decade, and Coachtopia from its launch; Tiffany & Co., Cartier, Michael Kors, Reebok, Sunglass Hut, Ray-Ban, Macy's, Neiman Marcus, Material World and Wardrobe, with Harrods and Selfridges through Coach. The titles: Vogue, Teen Vogue, GQ, BRIDES, Harper's Bazaar and ShopBazaar, Harper's shopping sister and a client in its own right. The films are all on this page.
