Harper’s Bazaar: Introducing… Hannah Bronfman
Step into the elegantly athletic world of Hannah Bronfman, the quintessential modern "it" girl. From the DJ decks of New York City’s nightlife to the forefront of wellness and fitness culture, Hannah epitomizes what it means to be a multi-hyphenate powerhouse. When Harper’s Bazaar teamed up with RIOT and our friends at RXM Creative, the visionThe spark that starts it all—a concept is the big idea that shapes campaigns, guiding everything from visuals to messaging. was clear: craft a cinematic experience that captures a day in the life of this trailblazing icon.
The result? An interactive videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. that redefines what it means to merge storytellingEmotion meets impact—storytelling is the heartbeat of branding, using narrative to connect with audiences and drive action. and technology. The video launched on Harper’s Bazaar with an innovative twist: viewersThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. can click on any part of the video to shop for specific items, seamlessly blending entertainment and e-commerce. From sleek Versace ensembles to jaw-dropping accessories, the styling is nothing short of impeccable. The cohesive color palettes across each outfit make every frame a visual masterpiece—and yes, these are pieces worth daydreaming (or selling a kidney) for.
Hannah Bronfman captured in a sleek and sporty look for Harper’s Bazaar, styled impeccably with bold color coordination.
Screenshot of the Harper’s Bazaar article launch page featuring Hannah Bronfman, highlighting the interactive video collaboration by RIOT.
RIOT’s role in this groundbreaking project went beyond the expected. We were entrusted with the editing, motion graphics, and post-production, and we didn’t hold back. The details matter—like sunglasses that change with every punch, side-scrolling outfit transitions, and creative touches that mirror Hannah’s dynamic lifestyle. Every frame is a celebration of movement, style, and the innovative spirit of interactive storytelling.
One of our favorite moments? The creative decision to integrate a playful “clock of Hannah Bronfman,” a timeline of her day brought to life with bold visuals and precision. This small yet impactful detail reflects the essence of Hannah herself: bold, stylish, and always moving forward.
From conceptThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. to execution, this project remains one of our proudest collaborations—a perfect union of fashion, technology, and creativityThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments.. Explore the video for yourself and discover how RIOT helped Harper’s Bazaar and Hannah Bronfman bring their visionThe brand's north star—vision is your long-term purpose, guiding everything from campaigns to company culture. to life in a way that is as chic as it is cutting-edge.
