We teamed up with Nutrafol and Sephora to bring their Skin Nutraceutical project to life, a journey that dared us to celebrate the unadulterated allure of natural beauty. This creative collaboration allowed us to zoom in closer than ever, capturing silent narratives woven into the essence of our subject’s visage. Nestled within the vibrant heart of NYC, our creative studio transformed into a crucible of creativity. Amidst our space, we rediscovered a treasure of portraiture—our mid-century modern studio’s original, 40s era skylight dome. This architectural relic became our source of natural illumination, casting a radiant glow that embraced our model in the soft embrace of perfectly diffused daylight. This unique lighting setup allowed us to capture the ephemeral charm of natural light. The outcome? A film where the genuine, ethereal allure of authenticity eclipses any commonplace, artificial brightness. This project hinged on the delicate balance of light and subtlety to highlight our model’s natural beauty, aligning seamlessly with the brand’s Skin palette. Clad in colors reflecting Nutrafol’s range, our model transcended being merely a campaign face to embody Nutrafol’s nurturing spirit. The fusion of visuals and narrative crafts a cohesive story. Enhanced by crisp, understated animations, we create an experience […]
Step into the world of elegance and creativity with RIOT's latest film on Tiffany's 2023 Holiday Windows. Experience the fusion of traditional craftsmanship and modern innovation as we delve into the making of these iconic displays. See how RIOT's cinematic expertise brings to life the intricate details and artistic vision of Tiffany's beloved holiday tradition.
In an ever-evolving realm of hair wellness, our collaboration with Nutrafol wasn’t merely about painting a narrative. It was a strategic endeavor designed to amplify brand awareness and, more crucially, propel sales. We harmoniously combined advanced cinematography with evocative narratives, producing a series of films that resonate with the essence of holistic hair health. At the campaign’s core lay dual objectives: augmenting brand visibility and driving sales. While initially conceptualized for YouTube, the films’ unprecedented success warranted their evolution into OTT versions, which have also been resonating powerfully with audiences. Nutrafol Hair Wellness Campaign: A Fusion of Storytelling and Cinematic Mastery The magic truly unfolded behind the scenes. With the Nutrafol team present at our studios, every idea, every frame, and every soundbite was a collaboration. From conceptualization in our cyclorama studios to recording distinct voice-overs and CTAs in our specialized vocal booth, every step was a dance of innovation and cohesion. Interestingly, while the same talents lent their voices in both scenarios, the nuanced audio quality difference between the narrative and CTAs added a layer of sophistication. What sets these films apart in the crowded landscape of wellness advertising? Our inspiration was drawn from fashion films, and it reflects in […]
Nutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agency to produce a comprehensive product video library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videos for each of their products available at Sephora. The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboarding to animation, editing, sound design, and color correction. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumers in making informed purchasing decisions while shopping at Sephora. Our Nutrafol x Sephora product launch asset creation included: 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges 12 subtitled versions in English for wider audience reach A clean, eye-catching animated Nutrafol logo sting Dynamic animated kinetic text to add visual interest Vector illustration […]
We created a stop-motion animation film and used intricate ASMR sound design to bring Coach's (Re)Loved – Remade Rexy Puzzle to life.
A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.
As we continue to reflect on the year gone past we are excited to share a holiday sizzle reel that we created for Tiffany & Co. This sizzle reel was created for the internal Tiffany creative team to highlight all the holiday creations that every Tiffany department was planning on releasing during the 2022 holiday season. From campaign films, to window displays, all the way through planned retail pop-ups, our sizzle was used to create a buzz across all of the Tiffany departments in advance of the holiday season. Our sizzle reel also highlights the Tiffany & Co. x Andy Warhol Collection that launched this holiday season, with reimagined Andy Warhol drawings taken from the Tiffany archives earlier in the year. From 1957 to 1962, Tiffany enlisted the help of Andy Warhol to create a series of holiday cards that captured the essence of the festive season through his unique illustrations. Throughout the sizzle reel, we combined Tiffany holiday assets from adverting campaigns for a cinematic feel and used Andy Warhol’s original drawings from sketchbooks that were scanned as high-resolution images. We cut out different hand-drawn illustrations to create unique animations and motion that add to the playful holiday […]
Produced, Directed, Creative Direction, Photography, Animation, Color, Edited, GFX, Motion
We created a cinematic trailer for real-time data platform Aerospike that breaks the norms of a conventional corporate video.
At this point, we’ve created hundreds of different sizzle reels for brands and artists to help share their creative outputs with high-paced, fun edits, and this SMC 2022 Sizzle I sour latest piece of work for our good friends over at Coach. Our Coach: SMC 2022 Sizzle Reel was created so that store managers could see the progress of the brand and what they’ve achieved in 2022 and was used as the opening film for the store manager’s conference. Edited together with quick cuts and motion graphics we created a unique, fast-paced sizzle reel. Featuring superstars like Jennifer Lopez, Megan Thee Stallion and Kate Moss alongside product close-ups and runway visuals, we showcased all the best that Coach had to offer. We had a lot of creative freedom to push the boundaries with this sizzle reel in terms of color, vibe, filters and effects and were even able to have fun with the Coach logo by coloring and melting it! We’re excited for our next creative agency collaboration with Coach and to see how much further we can stretch our creativity.
