Coach Archives

For more than a decade we've been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We're proud to share our latest collaboration with Coach, bringing them one step closer to our hearts - this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It's been a long time coming and we're so excited to share all the creative work we've put into Coach's new sustainability-focused brand, Coachtopia - just in time for this year's Earth Day too! We're extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. Photo by: Adrian Nina of the Coachtopia Ergo bag that has sold out twice in the first week of the brand's existence! If you're fans of […]

Coachtopia: Introducing LolaCoachtopia: Introducing MayaCoachtopia: Introducing CaulinCoachtopia: Introducing All TalentCoachtopia: Introducing The DesignersCoachtopia: Introducing The Activists

Approved Coachtopia Logo Sting #1: Clouds Part Approved Coachtopia Logo Sting #2: Cloud Hop Approved Coachtopia Logo Sting #3: Our PlanetVersions provided with and without stars, with white stars, black stars all on transparent background. Approved Coachtopia Logo Sting #4: Simple WiggleVersions provided with white, black and rainbow logo on transparent background. Approved Coachtopia Logo Sting #5: Coachtopia World Start Approved Logo Sting #5: Coachtopia World End Coachtopia Logos: Cutting Room Floor The brief for this logo sting work was so unique that there was inevitably amazing stuff that was created that hit the cutting room floor. As we want to honor the work put into this by our amazing creative team, we have included the full presentation of all twenty one logo stings that were created that helped us find the amazing logo stings that were approved above.

NFC Chip Animation GalleryAll images below are taken from the animated film and were carefully hand drawn frame by frame by our animator. Close

Coach Holiday 2022 CampaignBelow you'll see the official Coach 'Feel the Wonder' Holiday 2022 campaign across a variety of their social media channels. View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) Feel the wonder. 🤗 This holiday, it's time to unleash your inner child. Our festive story begins with #JenniferLopez, #ChanyoungYoon and #ZoeyDeutch. #CoachHoliday https://t.co/88TSIoHWTr #CoachNY pic.twitter.com/BxS10O7USs— Coach (@Coach) November 2, 2022 @coach FEEL THE WONDER, aka holiday like a kid 🤸🎁 What's your fave festive memory from childhood? #CoachHoliday #CoachNY ♬ original sound - Coach Fun Fact: For this campaign, the Coach team was location scouting many different areas in New York. As it happens, one such place they looked at was our very own creative agency founder MUG5's family home in New Jersey! The building was built by Time magazine featured local New Jersey architect Arthur Rigolo and has some extra cool vibes that attract a lot of directors and creatives when location scouting. Maybe they'll choose it for their next campaign?

We created a stop-motion animation film and used intricate ASMR sound design to bring Coach's (Re)Loved – Remade Rexy Puzzle to life.

A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.

Close

Our long-time relationship with Coach brought us to this new film for their associated non-profit agency, the Coach Foundation to help highlight the significant progress they've made in unlocking the dreams of 5,000 young people through scholarships. Our film would also serve as inspiration to encourage Coach employees to participate in the mentorship program, helping under represented youth with opportunities not regularly available to them. We created a touching and authentic film that highlights the impact the Coach Foundation is having on young people around the world. Utilizing raw, self-filmed personal messages alongside a subtle, yet eye-catching visual aesthetic our film is a true celebration of the amazing work the Coach Foundation is doing for young people that deserve a chance.

Edited together with quick cuts and motion graphics we created a unique, fast-paced sizzle reel. Featuring superstars like Jennifer Lopez, Megan Thee Stallion and Kate Moss alongside product close-ups and runway visuals, we showcased all the best that Coach had to offer. We had a lot of creative freedom to push the boundaries with this sizzle reel in terms of color, vibe, filters and effects and were even able to have fun with the Coach logo by coloring and melting it! We're excited for our next creative agency collaboration with Coach and to see how much further we can stretch our creativity. Close