Coach

RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.

Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.

Now that the 2022 holiday season is over we’re excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it’s been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Feel the Wonder campaign. You can watch our Remember Wonder clip in the player above and see below some key clips that served as inspiration for the final campaign. Coach Holiday 2022 CampaignBelow you'll see the official Coach 'Feel the Wonder' Holiday 2022 campaign across a variety of their social media channels. View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) Feel the wonder. 🤗 This holiday, […]

We created a stop-motion animation film and used intricate ASMR sound design to bring Coach's (Re)Loved – Remade Rexy Puzzle to life.

A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.

Our long-time relationship with Coach brought us to this new film for their associated non-profit agency, the Coach Foundation to help highlight the significant progress they've made in unlocking the dreams of 5,000 young people through scholarships. Our film would also serve as inspiration to encourage Coach employees to participate in the mentorship program, helping underrepresented youth with opportunities not regularly available to them. RIOT creative agency created a touching and authentic film that highlights the impact the Coach Foundation is having on young people around the world. Utilizing raw, self-filmed personal messages alongside a subtle, yet eye-catching visual aesthetic our film is a true celebration of the amazing work the Coach Foundation is doing for young people that deserve a chance.

Edited together with quick cuts and motion graphics we created a unique, fast-paced sizzle reel. Featuring superstars like Jennifer Lopez, Megan Thee Stallion and Kate Moss alongside product close-ups and runway visuals, we showcased all the best that Coach had to offer. We had a lot of creative freedom to push the boundaries with this sizzle reel in terms of color, vibe, filters and effects and were even able to have fun with the Coach logo by coloring and melting it! We're excited for our next creative agency collaboration with Coach and to see how much further we can stretch our creativity. Close

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Creative Direction, Produced, Directed, Edited, Color, Motion GFX, Kinetic Text, Animation

Creative Direction, Direction, Editing, Color,FX, Motion, Design

Directing, Editing, Post & Color

Directed, Editing, Post, Color, FX, Music Supervision, Sound, Social

Directing, Editing, Post, Color, Music Supervision

RIOT created a bold NYC punk-inspired film to showcase Coach’s Women’s Fall 2016 Varsity jacket collection. With electric graffiti lighting and stop-motion animation, the film captured the collection’s individuality and craftsmanship.

RIOT created a craftsmanship-styled film celebrating Coach’s Rivets collection of limited-edition, hand-crafted bags. Directed by Chris MUG5 Maguire, the film highlights the precision and artistry behind these stunning designs.

RIOT collaborated with Coach to craft the Disney x Coach campaign, blending Disney’s timeless magic with Coach’s modern luxury. From animations to global ads, this creative partnership redefined bold storytelling.

RIOT crafted five bold jumbotron ads for the Coach x Yankees collaboration at Yankee Stadium, spotlighting exclusive products like the father-and-son baseball gloves. These dynamic films merged luxury and the spirit of baseball.

Directing, Editing, Post & Color

Second Unit Editing

Second Unit Editing, Post

Editing, Color, Post

Directing, Editing, Motion Graphics, Post, Color, Music

Editing, Post, Color, Music Composition