For more than a decade we’ve been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We’re proud to share our latest collaboration with Coach, bringing them one step closer to our hearts – this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It’s been a long time coming and we’re so excited to share all the creative work we’ve put into Coach’s new sustainability-focused brand, Coachtopia – just in time for this year’s Earth Day too! We’re extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. If you’re fans of our work, you may have already seen the Coach (Re)Loved ReMade advertising campaign that was focused on sustainability, where old materials were […]
As we continue to reflect on the year gone past we are excited to share a holiday sizzle reel that we created for Tiffany & Co. This sizzle reel was created for the internal Tiffany creative team to highlight all the holiday creations that every Tiffany department was planning on releasing during the 2022 holiday season. From campaign films, to window displays, all the way through planned retail pop-ups, our sizzle was used to create a buzz across all of the Tiffany departments in advance of the holiday season. Our sizzle reel also highlights the Tiffany & Co. x Andy Warhol Collection that launched this holiday season, with reimagined Andy Warhol drawings taken from the Tiffany archives earlier in the year. From 1957 to 1962, Tiffany enlisted the help of Andy Warhol to create a series of holiday cards that captured the essence of the festive season through his unique illustrations. Throughout the sizzle reel, we combined Tiffany holiday assets from adverting campaigns for a cinematic feel and used Andy Warhol’s original drawings from sketchbooks that were scanned as high-resolution images. We cut out different hand-drawn illustrations to create unique animations and motion that add to the playful holiday […]
Our long-time relationship with Coach brought us to this new film for their associated non-profit agency, the Coach Foundation to help highlight the significant progress they’ve made in unlocking the dreams of 5,000 young people through scholarships. Our film would also serve as inspiration to encourage Coach employees to participate in the mentorship program, helping under represented youth with opportunities not regularly available to them. We created a touching and authentic film that highlights the impact the Coach Foundation is having on young people around the world. Utilizing raw, self-filmed personal messages alongside a subtle, yet eye-catching visual aesthetic our film is a true celebration of the amazing work the Coach Foundation is doing for young people that deserve a chance.
At this point, we’ve created hundreds of different sizzle reels for brands and artists to help share their creative outputs with high-paced, fun edits, and this SMC 2022 Sizzle I sour latest piece of work for our good friends over at Coach. Our Coach: SMC 2022 Sizzle Reel was created so that store managers could see the progress of the brand and what they’ve achieved in 2022 and was used as the opening film for the store manager’s conference. Edited together with quick cuts and motion graphics we created a unique, fast-paced sizzle reel. Featuring superstars like Jennifer Lopez, Megan Thee Stallion and Kate Moss alongside product close-ups and runway visuals, we showcased all the best that Coach had to offer. We had a lot of creative freedom to push the boundaries with this sizzle reel in terms of color, vibe, filters and effects and were even able to have fun with the Coach logo by coloring and melting it! We’re excited for our next creative agency collaboration with Coach and to see how much further we can stretch our creativity.
We were approached by Clinique’s creative team to create a sizzle reel highlighting their latest rebrand work and product innovations. Showcasing a combination of provided footage, original compositions, motion graphics, and unique textures, we transformed a short brief into a visually rich and engaging sizzle reel to excite Clinique employees and customers. Real people were featured as much as possible to help emphasize customer loyalty and satisfaction and to show just how much Clinique’s customer base truly loves the brand. The result is a high-energy, motivational, and playful sizzle reel that will excite everyone for this next chapter in the legacy of Clinique.
With everything from fine-dining restaurants to the hidden gems in the city that never sleeps, Vegas On is the ultimate guide to what’s new and what’s now in Las Vegas. The sizzle reel above highlights the graphics package and brand identity we created for the popular episodic Las Vegas-owned online show. RIOT provided full creative direction on everything from the logo design, brand color scheme all the way through to the motion graphics that add energy and clarity to the productions the Vegas On team makes. Using a beautiful color palette and bold fonts, we developed a visual identity brand blueprint for the Vegas On team to use across all their assets – both within show episodes and anywhere else the brand is represented both on and offline. The looping videos below demonstrate a variety of individual motion graphics assets that were created as part of our visual identity package. Other assets that were created that aren’t demonstrated include lower third assets and transitions which helped to round out our creative direction and visual identity package.
Art, Branding, Creative, Design, Directing, Editing, FX, Motion, OOH, Photography, Post, Color, Music Supervision
Produced, Creative Direction, Directed, Edited, Motion GFX, Color, VFX, Hand Drawn Animations
Adding to our ever-growing collection of brand sizzle reels that we’ve created over the years is our Council of Fashion Designers of America (CFDA) reel in collaboration with our friends at Coach. As part of an award application for British fashion designer and Executive Creative Director for Coach Stuart Vevers, in association with the CFDA this sizzle reel was a super fun project to work on creatively. We dedicated our time getting to know Stuart throughout this project and discovered how he truly wanted to represent himself as a nominee to the CFDA through this sizzle reel. It was an honor that our creative agency could help visually represent him. With a clear direction set and assets provided, we had tons of fun editing the high-energy clips while also crafting unique compositions to help tell Stuart’s story.
Creative Direction, Produced, Directed, Edited, Color, Motion GFX, Kinetic Text, Animation