For more than a decade we’ve been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We’re proud to share our latest collaboration with Coach, bringing them one step closer to our hearts – this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It’s been a long time coming and we’re so excited to share all the creative work we’ve put into Coach’s new sustainability-focused brand, Coachtopia – just in time for this year’s Earth Day too! We’re extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. If you’re fans of our work, you may have already seen the Coach (Re)Loved ReMade advertising campaign that was focused on sustainability, where old materials were […]
Our first collaboration with LA Galaxy saw us diving deep into the history and archives of the club with the mammoth task of creating an historical journey into LA Galaxy as a team, the results of which are being featured on the MLS official Apple TV channel. With a super tight deadline, we got to work by researching, reading, watching and ingesting all the content we could to understand what makes LA Galaxy the team it is. Over the course of three days, we downloaded, and consumed an entire legacy in a seemingly impossible timeframe. The shining light throughout the footage we saw in the archives and the stories we read online was the energy and loyalty of the fans. As such, we wanted to ensure “The Future Is Now” reflects the fans as a shining light by highlighting them and respecting the importance they play in the clubs legacy. We wanted to tell a rich team story that was as deep and historical as possible. We covered everything from the first-ever game at the iconic Rose Bowl stadium in the 90s, their first legend Cobi Jones, the milestone of British soccer legend David Beckham signing with the team that […]
Nutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agency to produce a comprehensive product video library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videos for each of their products available at Sephora. The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboarding to animation, editing, sound design, and color correction. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumers in making informed purchasing decisions while shopping at Sephora. Our Nutrafol x Sephora product launch asset creation included: 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges 12 subtitled versions in English for wider audience reach A clean, eye-catching animated Nutrafol logo sting Dynamic animated kinetic text to add visual interest Vector illustration […]
Our team at Riot NYC is thrilled to announce our latest collaboration with the Washington Commanders, marking a significant step in their historic rebrand with the introduction of their new and first ever mascot, Major Tuddy. The film, which was created to introduce Major Tuddy to fans on social media was also played at FedEx Field, and made a big impact and be eye-catching for both small screens and stadium-sized displays. Working with the Washington Commanders, we brought Major Tuddy to life in the green screen clips and combined it with footage from the Commanders archives to create a compelling story. Major Tuddy’s character pays homage to the nickname “The Hogs” given to a the Washington Redskins most famous offensive line that were responsible for Washington Redskins Super Bowl wins in the ’80s and ’90s. We also included scenes of the Hogettes, fans known for their wild outfits and pig snout masks. With a mix of humor, player interactions, exciting visuals, and references to Washington Commanders history, we created a high-energy film that was shared on all the Commanders social media channels and received widespread coverage in media outlets. Stay tuned for our next project, “Making The Mascot,” a […]
Now that the 2022 holiday season is over we’re excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate. We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign. Fast forward to December and it’s been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Feel the Wonder campaign. You can watch our Remember Wonder clip in the player above and see below some key clips that served as inspiration for the final campaign. Coach Holiday 2022 CampaignBelow you'll see the official Coach 'Feel the Wonder' Holiday 2022 campaign across a variety of their social media channels. View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) View this post on Instagram A post shared by Coach (@coach) Feel the wonder. 🤗 This holiday, […]
A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.
Produced, Directed, Creative, Edited, Motion GFX, Color, VFX
A unique, fast-paced, cinematic, high-fashion-style film highlighting subject matter that is traditionally difficult to visualize.
Produced, Directed, Creative Direction, Photography, Animation, Color, Edited, GFX, Motion
Our long-time relationship with Coach brought us to this new film for their associated non-profit agency, the Coach Foundation to help highlight the significant progress they’ve made in unlocking the dreams of 5,000 young people through scholarships. Our film would also serve as inspiration to encourage Coach employees to participate in the mentorship program, helping under represented youth with opportunities not regularly available to them. We created a touching and authentic film that highlights the impact the Coach Foundation is having on young people around the world. Utilizing raw, self-filmed personal messages alongside a subtle, yet eye-catching visual aesthetic our film is a true celebration of the amazing work the Coach Foundation is doing for young people that deserve a chance.
