- Artist
- Bleed ElectricMUG5, Silk, Siege
- Track
- This Is My Masterpiece06 of the EP of the same name
- Runtime
- 3:48Official music video
- Premiere
- 4 December 2025Magnet Magazine, then YouTube on 5 December
- Written
- 2009Cardiff Bay, first released 31 October 2012
- Direction
- MUG5RIOT
When everyone else was sleeping and the city’s pulse finally softened, This Is My Masterpiece began to take shape on a single laptop, its screen glowing through the dark like a portal to another timeline.
Those small hours have always been the truest fuel for creators; the space where imagination doesn’t ask permission, and where, just sometimes, it feels like the gods of invention are guiding your hands. This Is My Masterpiece is where Bleed Electric reawakens: a film built in the small hours, stitched from dreams, machines, and the quiet hum of a decade-old heartbeat.
Technology catches up with imagination
The vision for this piece was born in 2009, when the song was written in Cardiff Bay. Back then, the music video existed only as an impossible hallucination, a fully formed apocalypse in the mind with no way to translate it. We wanted to show the end of the world and couldn’t. The tools weren’t ready. Or maybe we weren’t.
The song became the closing track of Bleed Electric’s EP of the same name, written and produced between New York and Wales in Propellerhead’s Reason and released on Halloween 2012. Then it vanished from streaming for thirteen years. Remastered, it came back on 31 October 2025, and the film followed five weeks later. The world has changed, RIOT exists, and the technology has finally caught up with the imagination.
The original
The EP sleeve, first released 31 October 2012.
The return
Remastered and back on 31 October 2025, with new art by RIOT.
A constellation of tools and instinct
This film was forged from a constellation of tools and instincts: Premiere and After Effects for the backbone of the edit; Cinema 4D and Blender for sculpting impossible spaces; Midjourney, Google Veo, Higgsfield and other emerging platforms for conjuring dreamlike and alien imagery; and ChatGPT as a thinking partner along the way. A wide and varied toolkit, unified by a single creative director with a single intent.
The creativity simply flowed, ideas arriving fully formed, the cursor barely keeping up. Those are the moments that feel like magic: when the technology disappears and there is only impulse, instinct, and a story trying to force its way through.
“If you can tell which moments are real,
synthetic or imagined,
you’re not paying attention.”
Where reality dissolves into the machine
On the screen, real landscapes dissolve into synthetic weather systems. AI flickers along the edges like a ghost learning how to breathe. VFX scars bloom across the frame like bruises left by a universe trying to warn us of itself. The line between human-made and machine-made isn’t just blurred, it’s deliberately unstable. The viewer is never quite sure which reality they are looking at, and that uncertainty is the point.
The film’s emotional engine comes directly from the message inside the track. Lines like “Mother’s dying…” and “Mankind ain’t human no more”, written back in 2009, land with even more weight in 2025. The world has drifted closer to the cliff the song was pointing at.
“This video isn’t meant to reassure anyone.
It’s meant to confront, disrupt and disturb:
a mirror held to a world
desperate to look away.”
The end of the world
The meteors are the beginning of the end: multiple burning bodies tearing through the sky, aimed straight at a fragile Earth that doesn’t seem to be paying attention. Around them, otherworldly sculptural forms hint at a quantum universe, a suggestion that there are other lifeforms, other systems, other eyes watching what we do with this place.
And then there is the monolith. In the final shot, it stands in an impossible field of quiet. It doesn’t explain itself. It doesn’t need to. It feels like an object that wandered into our reality from somewhere else and decided to stay. It is a presence more than a prop, a reminder that some images don’t arrive to be decoded, they arrive to witness.
A secret buried in binary
Beneath the surface of the film, another narrative is hiding. We encoded a separate storyline into the video using binary, a secret message only decipherable by someone willing to manually type it into a translator. The characters have been deliberately distorted to confuse AI. It is a small act of rebellion and a love letter to human curiosity: a puzzle tucked inside the apocalypse.
The true spirit of RIOT is embedded in every frame of this project. We had full creative control from start to finish. All of our worlds merge here: we produced and mastered the track, designed the artwork, built the band’s digital presence and then directed the film that binds it all together. It’s music, design, storytelling, technology and filmmaking colliding under one roof, in one vision.
Ten shorts
For the release we cut the film into ten vertical shorts, each built around a line of the song: Life Is Lifeless, Mother’s Dying, Play Your Role, Apocalypse Season, Reconsider Your Life, I Hear the Heavens Call, and the title line itself. Three of them, lyrics on screen:
The record
This Is My Masterpiece
The title track closes the EP, Bleed Electric’s “Future Fresh” collision of electro, hip-hop, R&B, glitch and cinematic orchestration. It came back on 31 October 2025, thirteen years to the day after its first release, the first step in a reverse resurrection of every Bleed Electric record.
Heard in the press
A multimedia guerilla campaign fueled by mystery.
A rush of urgency.
Less an EP and more a transmission.
As defiant, dazzling, and disorienting as ever.
Lusciously bent, upbeat, and funky.
Boundless creativity and a thirst for sonic experimentation.
A musical rebirth.
What comes next
Finishing This Is My Masterpiece is more than delivering a music video. It is a step toward fulfilling a creative vision first imagined in 2009 and paused by circumstance. With this film complete, we feel closer than ever to finally realizing The Butterfly Effect, Bleed Electric’s unreleased debut album, conceived as a cinematic musical where the record is also a movie. Back then, we weren’t capable of building it. Now, with RIOT’s evolution and this film as a proof of concept, it feels possible.
The reverse resurrection kept moving. Let The Invasion Begin returned on 26 February 2026, and its track Gravity got a film of its own in June. Once the remaining Bleed Electric EPs are visualized and resurrected, we will turn our focus to bringing The Butterfly Effect to life, aiming for a full visual release in 2027: an album as film, a film as album, and a culmination of the creative universe this project has been hinting at for years.
This Is My Masterpiece is not a throwback. It’s a beginning. A long-sleeping vision finally realizing. A RIOT project in its purest form: unbound, undiluted, and utterly itself.
Credits
- Bleed Electric
- MUG5 · Silk · Siege
- Directed by
- MUG5
- Edit, VFX + Color
- MUG5
- Production and mastering
- RIOT
- Artwork
- RIOT
- Post Production
- RIOT
ServicesMusic Video Production·Creative Direction·Concept Development·VFX·Animation·Motion Graphics·Editing·Color Grading·Social Videos·Branding·Sound Design