All Creations by RIOT creative agency

The workCreative agency

All Creations

Everything we have made: 208 projects for brands like Coach, WSJ Custom Content and SoulCycle. Newest first.

All Creations

208 projects by RIOT, a creative agency and production studio in New York

  • CoachLatest2026CoachAnimation

    Coach: Planting Trees in a Market Full of Grass

    Coach CMO Joon Silverstein took the AI Trailblazers Intelligence Summit through how Coach wins in AI discovery. RIOT cut her talk into a 2:32 LinkedIn film and built it a world: one field, one tree, and roots made of 20,000 consumer prompts.
  • 2026Day One Agency

    e.l.f. Mirror Mix

    The launch film for e.l.f. Made's second album: seven artists and seven tracks living on one Y2K desktop.e.l.f. Mirror Mix: the launch film for e.l.f. Made's second album, seven artists and seven tracks on one Y2K desktop. Edit, motion design and animation by RIOT.
  • AltSounds2026AltSoundsVisual identity

    AltSounds: The Music Video Channel, Reborn

    The music video channel you can leave on all day, rebuilt by RIOT end to end: brand, product, engine and code.RIOT designed and built AltSounds end to end: the brand, the product, the taste engine, the phone experience, the speed and the search. A full-bleed music video channel you can leave on all day, and the clearest picture of how we build…
  • Coach2026CoachSizzle reels

    Coach: In the Room at Cannes Lions 2026

    Two Cannes Lions 2026 edits for Coach: the &Coach panel recap and CMO Joon Silverstein's Palais talk.Coach went to Cannes Lions 2026 with two stories: &Coach, its new Gen Z platform, and a Palais talk on reading culture instead of chasing it. RIOT cut both, a recap film of the &Coach panel and a LinkedIn edit of CMO…
  • Bogg2026BoggCommercials

    Bogg: Real Life, Worry Free

    386 ecommerce stills turned into motion and cut with a beach day into Bogg's :30 for connected TV.Bogg had a beach day on film and a summer range photographed one piece at a time on white. RIOT turned 386 ecommerce stills into motion and cut it all into a :30 for connected TV, ending on our tagline: real life,…
  • Bleed Electric2026Bleed ElectricMusic video

    Bleed Electric: Gravity (Official Music Video)

    Fourteen years after its first video was abandoned, Gravity finally flies: four minutes across sixteen worlds.Fourteen years after its first video was abandoned, Bleed Electric's Gravity finally flies: a four-minute escape across sixteen worlds, directed by MUG5 and built by RIOT from live action, CGI and AI imagery.
  • Coach2026CoachSizzle reels

    Coach: Todd Kahn ACE Awards Sizzle

    The tribute that introduced Coach CEO Todd Kahn as the 2026 ACE Awards Visionary honoree at the gala.For the 2026 ACE Awards, RIOT cut Coach's tribute to Todd Kahn, Visionary Award honoree: his road from a family jewelry business to the head of Coach, told by Todd and the leaders who know him.
  • 2026RIOT

    Kate Hawley: The First Part Is the Dreaming

    A RIOT original: costume designer Kate Hawley on the quiet part before the fittings, out the morning after her Oscar.The First Part Is the Dreaming is a RIOT original: a short portrait of costume designer Kate Hawley, in her own words, released the morning after she won the Academy Award for Frankenstein. Instinct, silence, Mary Shelley and the private act of…
  • Gantri2026GantriSocial

    Gantri: Two Months of Light Worlds

    Two months running Gantri's social: 34 films and more than a dozen worlds built around its 3D-printed lamps.Gantri was between creative teams and handed RIOT its social channels for two months. We came back with 34 films, dozens of stills and more than a dozen worlds built around its 3D-printed lamps: snowfields, macro landscapes, toy boxes, floating lamps and…
  • News Corp2026News CorpBrand film

    News Corp: The Future, In Focus

    News Corp's brand film: dawn in New York, London and Sydney, a first edition from 1785 and one shared horizon.The Future, In Focus is News Corp's brand film: two minutes that begin at dawn in New York, London and Sydney, travel back to a first edition from 1785 and return to a shared horizon. Written, shot on two continents, and cut…
  • Bleed Electric2025Bleed ElectricMusic video

    Bleed Electric: This Is My Masterpiece (Official Music Video)

    A 2009 prophecy brought back as an apocalyptic vision for Bleed Electric, directed by MUG5 at full voltage.Forged in the after-hours quiet when the world sleeps and creation wakes, This Is My Masterpiece is RIOT at full voltage. Directed by MUG5, the film resurrects a 2009 prophecy and transforms it into an apocalyptic vision stitched from VFX, AI hallucinations,…
  • Netflix2025NetflixBranded content

    Tiffany × Frankenstein: The Alchemy of Creation

    Tiffany & Co. meets Guillermo del Toro's Frankenstein: creation and resurrection told through craft and light.A cinematic collaboration between RIOT, Tiffany & Co., Netflix, and Guillermo del Toro, Tiffany × Frankenstein reimagines beauty, legacy, and resurrection through craft, where light becomes language and design dares to dream again.
  • Coach2025CoachDocumentary

    Lew Frankfort: Bag Man

    The trailer for Lew Frankfort's memoir, built on one unscripted hour with the man who grew Coach.A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort, the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling…
  • Coach2025CoachSizzle reels

    Coach: SMC 2025 Sizzle

    How Gen Z made Coach its own, a manifesto in moving type for store managers, plus investor and Japanese cuts.For Coach's 2025 Store Manager Conference, RIOT cut the story of how Coach became a Gen Z icon as a manifesto in moving type, then delivered investor and Japanese-language versions.
  • 2025U.S. Chamber of Commerce

    U.S. Chamber of Commerce: For the Pursuit

    The U.S. Chamber of Commerce brand film: over a century of American enterprise in two and a half minutes.For The Pursuit is the U.S. Chamber of Commerce brand film: more than a century of American enterprise in two and a half minutes, made to open the events in the Chamber’s Great Hall. Written, shot in Washington on RED and 16mm,…

Tell us about your project

A few lines is enough to start. We read every brief the same day, then set up a call or a meeting to talk it through, and tailor a plan and a bid from there.

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