Visual identity

18 visual identity projects by RIOT, a creative agency and production studio in New York

Latest2026AltSoundsDesign & web
AltSounds: The Music Video Channel, Reborn
The music video channel you can leave on all day, rebuilt by RIOT end to end: brand, product, engine and code.RIOT designed and built AltSounds end to end: the brand, the product, the taste engine, the phone experience, the speed and the search. A full-bleed music video channel you can leave on all day, and the clearest picture of how we build…
2023Coach Launch film
Coach: Introducing Coachtopia
How RIOT helped shape Coachtopia, from the first Gen Z sessions at Coach HQ to its Earth Day launch.Coachtopia is Coach’s circular sub-brand: bags, clothes and shoes crafted from waste and made to be remade, launched on 20 April 2023 with a community of Gen Z creatives. RIOT filmed nine of them on the Queens waterfront and made the films…
2023Nutrafol Launch film
Nutrafol x Sephora: Product Range Launch
A video for every Nutrafol product at Sephora, made with Nutrafol's creative team for the partnership launch.Nutrafol x Sephora: the twelve films RIOT made for Nutrafol’s Sephora launch, ten product science films and two Beauty Advisor trainings, in six weeks.
2022Coach Sizzle reels
Coach: Holiday 22 – Remember Wonder
One of two holiday concepts RIOT co-created for Coach's creative team, an early spark for Feel the Wonder.Now that the 2022 holiday season is over we're excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate.
2022Washington Commanders Brand film
Washington Commanders: The Brand Evolution
The franchise told through its helmets, decade by decade, with every scuff left where the game put it.Explore the brand evolution of the Washington Commanders, from the Redskins to their current identity.
2022Washington Commanders Brand film
Washington Commanders: Historical Journey
Archive footage, black and white into color, building ninety years of history to the new name.Delve into the historical journey of the Washington Commanders with RIOT's creative storytelling.
2022Washington Commanders Brand film
Washington Commanders: Official Rebrand Film
The film at the center of the reveal: a new name, a new identity and more than 20 million views.Witness the unveiling of the Washington Commanders' rebranding, a cinematic experience featuring Chase Young.
2021Wardrobe
Wardrobe: App Intro
The intro to Wardrobe, the app for borrowing high fashion, made to stand out among 40,000 new apps a month.With almost 40,000 new apps released every month, we had to make sure the new Wardrobe app, which allows its users to exchange and borrow high-fashion clothing, would stand out from the crowd. The introduction to the app is the front door for the person using it, so…Taking a bank of awesome content from the team, including clips of real users of the app, we had fun playing around with it all in very unique ways.
2017Raygun Records
The Xcerts: Feels Like Falling In Love
The video for Feels Like Falling In Love, the first single from The Xcerts' Hold On To Your Heart, directed by MUG5.A cinematic and emotional exploration of The Xcerts' "Feels Like Falling In Love," directed by RIOT’s Chris "MUG5" Maguire. This project merges powerful visuals, heartfelt storytelling, and creative branding for a standout music video and packshot design.

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A few lines is enough to start. We read every brief the same day, then set up a call or a meeting to talk it through, and tailor a plan and a bid from there.

Visual identity

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