Nutrafol x Sephora: Product Range Launch
Nutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agencyA creative agency is a team of experts who bring big ideas to life, crafting unforgettable campaigns, bold designs, and innovative strategies to elevate brands. It’s where creativity meets strategy to make businesses thrive. to produce a comprehensive product video library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videos for each of their products available at Sephora.
The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboardingStoryboarding is the process of creating a visual representation of a video or animation, illustrating key scenes and shots with sketches or images. It creates a visual plan for video productions. to animation, editing, sound design, and color correctionColor correction is the process of adjusting the color and exposure of video footage to achieve a consistent and balanced look.. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumers in making informed purchasing decisions while shopping at Sephora.
Our Nutrafol x Sephora product launch asset creation included:
- 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity
- 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail
- 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges
- 12 subtitled versions in English for a wider audience reach
- A clean, eye-catching animated Nutrafol logo sting
- Dynamic animated kinetic text to add visual interest
- Vector illustration concepts and animations to clearly explain the science-based information for each product video
- Imagery for use in Sephora stores nationwide
We produced and delivered the entire Nutrafol x Sephora video catalog in just 6 weeks. The final result is a comprehensive set of videos that effectively educate consumers about Nutrafol’s hair care and nutraceutical products. To help Sephora shoppers make informed purchasing decisions we made sure each video was visually appealing and easy to understand.
Feedback from the team on this project.
As our partnership with Nutrafol continues beyond this Sephora launch, we will continue working together to further simplify and elevate the Nutrafol brand story.
Please take a moment to explore the product videos and some visual highlights below.
