Nutrafol x Sephora: Product Range Launch
Nutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agencyWhere strategy meets storytelling—creative agencies craft bold ideas, striking visuals, and powerful campaigns that elevate brands beyond the ordinary. to produce a comprehensive product videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videosYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. for each of their products available at Sephora.
The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboardingVisualize before you shoot—storyboarding breaks down your narrative scene by scene, making production smoother and more strategic. to animationBringing stories to life—2D and 3D animation transform ideas into motion, blending art and technology to create visually stunning narratives., editing, sound designFunction meets form—design shapes how brands look, feel, and connect through everything from logos to layouts., and color correctionThe polish that makes it pop—color correction refines footage to create visual harmony, set tone, and ensure brand consistency on screen.. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumersThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. in making informed purchasing decisions while shopping at Sephora.
Our Nutrafol x Sephora product launchReady for the spotlight—a product launch is the campaign that introduces your offering to the world with buzz, clarity, and purpose. asset creation included:
- 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity
- 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail
- 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges
- 12 subtitled versions in English for a wider audienceThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. reach
- A clean, eye-catching animated Nutrafol logo sting
- Dynamic animated kinetic text to add visual interest
- Vector illustration concepts and animations to clearly explain the science-based information for each product video
- Imagery for use in Sephora stores nationwide
We produced and delivered the entire Nutrafol x Sephora video catalog in just 6 weeks. The final result is a comprehensive set of videos that effectively educate consumers about Nutrafol’s hair care and nutraceutical products. To help Sephora shoppers make informed purchasing decisions we made sure each video was visually appealing and easy to understand.
Feedback from the team on this project.
As our partnership with Nutrafol continues beyond this Sephora launch, we will continue working together to further simplify and elevate the Nutrafol brand storyEmotion meets impact—storytelling is the heartbeat of branding, using narrative to connect with audiences and drive action..
Please take a moment to explore the product videos and some visual highlights below.
