In our latest creative rendezvous, we teamed up with Nutrafol and Sephora to bring their Skin Nutraceutical project to life, a journey that dared us to celebrate the unadulterated allure of natural beauty. This creative collaboration allowed us to zoom in closer than ever, capturing silent narratives woven into the essence of our subject’s visage. Nestled within the vibrant heart of NYC, our creative studio transformed into a crucible of creativity. Amidst our space, we rediscovered a treasure of portraiture—our mid-century modern studio’s original, 40s era skylight dome. This architectural relic became our source of natural illumination, casting a radiant glow that embraced our model in the soft embrace of perfectly diffused daylight. This unique lighting setup allowed us to capture the ephemeral charm of natural light. The outcome? A film where the genuine, ethereal allure of authenticity eclipses any commonplace, artificial brightness. This project hinged on the delicate balance of light and subtlety to highlight our model’s natural beauty, aligning seamlessly with the brand’s Skin palette. Clad in colors reflecting Nutrafol’s range, our model transcended being merely a campaign face to embody Nutrafol’s nurturing spirit. The fusion of visuals and narrative crafts a cohesive story. Enhanced by crisp, understated […]
Dive into AEG's memorable 2023 journey with LA Galaxy and LA Kings, captured in a thrilling portfolio showcase. Relive the moments that defined an extraordinary year in LA sports.
RIOT shines a light on Louis Comfort Tiffany's 'The Medusa' with enthralling teasers, leading to a sold-out Tiffany talk on this less-known but equally magnificent pendant.
Discover the inspiring collaboration in 'LA Galaxy x Omega: Small Plan Big Impact,' where football meets entrepreneurship. Join LA Galaxy players as they explore local businesses, blending their passion for soccer with diverse interests like interior design, culinary arts, and fashion. This unique web series, sponsored by Omega Accounting Solutions, celebrates creativity, community, and the unexpected intersections of sports and local enterprises.
In an ever-evolving realm of hair wellness, our collaboration with Nutrafol wasn’t merely about painting a narrative. It was a strategic endeavor designed to amplify brand awareness and, more crucially, propel sales. We harmoniously combined advanced cinematography with evocative narratives, producing a series of films that resonate with the essence of holistic hair health. At the campaign’s core lay dual objectives: augmenting brand visibility and driving sales. While initially conceptualized for YouTube, the films’ unprecedented success warranted their evolution into OTT versions, which have also been resonating powerfully with audiences. Nutrafol Hair Wellness Campaign: A Fusion of Storytelling and Cinematic Mastery The magic truly unfolded behind the scenes. With the Nutrafol team present at our studios, every idea, every frame, and every soundbite was a collaboration. From conceptualization in our cyclorama studios to recording distinct voice-overs and CTAs in our specialized vocal booth, every step was a dance of innovation and cohesion. Interestingly, while the same talents lent their voices in both scenarios, the nuanced audio quality difference between the narrative and CTAs added a layer of sophistication. What sets these films apart in the crowded landscape of wellness advertising? Our inspiration was drawn from fashion films, and it reflects in […]
For more than a decade we’ve been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We’re proud to share our latest collaboration with Coach, bringing them one step closer to our hearts – this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It’s been a long time coming and we’re so excited to share all the creative work we’ve put into Coach’s new sustainability-focused brand, Coachtopia – just in time for this year’s Earth Day too! We’re extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. If you’re fans of our work, you may have already seen the Coach (Re)Loved ReMade advertising campaign that was focused on sustainability, where old materials were […]
One spring day in early 2023, Coach asked us to put together a crew that would be able to capture content across sixteen different sets, spread out across Gantry Plaza State Park in Long Island City, NY. As part of our BTS capture Coach also wanted us to interview and shoot portraiture with all ten of the talent that would be featuring in their campaign film. Add in to the mix that there was basically no time slots put aside for our work due to time constraints and we found ourselves having a lot of fun pulling people aside, chatting with them and capturing their personalities under seemingly impossible circumstances – one of our interviews was half done walking between sets! We put together two units, one that would focus on trying to be ten different places at once and capture as much true behind the scenes as possible (see main film above), the second unit focused on pulling talent aside, chatting with them and capturing portraiture. This was probably one of the most challenging, yet fun shoots we’ve done so far with Coach. With multiple locations and ten people to capture in a tight timeframe, it was time […]
A very unique and interesting part of our collaborations with Coachtopia this past couple of years was our hand-drawn animated how-to video for their Coachtopia app which launched today. All Coachtopia products created will feature an emblem that has an NFC chip embedded within it. This NFC chip serves as your product’s passport and will allow you to track your product’s lifecycle. In the future, you’ll also be able to see how one product becomes another, or who previously owned your product etc. This chip does a lot of cool stuff but most people have no idea what an NFC chip is, or how to activate it. That’s where we come in. Our film was conceived, storyboarded, and created as a vertical aspect ratio (9×16) as it will live solely on the Coachtopia app. We utilized Bonnie, a flower to help welcome everyone to Coachtopia, demonstrate how to use the NFC chip, explain what it is, where to find it, and what this unique technology will allow you to do. We had Molly, one of the Coachtopia community members come out to our studios to record the voice for Bonnie in advance of the animation process in our booth. Utilizing […]
Nutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agency to produce a comprehensive product video library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videos for each of their products available at Sephora. The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboarding to animation, editing, sound design, and color correction. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumers in making informed purchasing decisions while shopping at Sephora. Our Nutrafol x Sephora product launch asset creation included: 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges 12 subtitled versions in English for wider audience reach A clean, eye-catching animated Nutrafol logo sting Dynamic animated kinetic text to add visual interest Vector illustration […]
We’re very excited to share our ninth collaboration (!) with the Washington Commanders. Our “Making The Mascot” film is a longer form follow-up to the recently released Major Tuddy mascot teaser that was shared across a variety of media channels including social media and in stadium prior to Major Tuddy’s official reveal. Shot in documentary style over a few months, our creative agency directed the internal Washington Commanders content team on what would help create a compelling and detailed glimpse into the creation of their official mascot, Major Tuddy. We captured interactions with players from the past and present, fans, the club’s president, as well as Tuddy on the pitch for his reveal, including celebrations with the players after a touchdown. Of major importance was to shoot the making of Major Tuddy’s mascot outfit by Bam Mascots in Toronto, Canada. During this capture we were able to highlight initial prototypes and illustrations all the way through to interviews with the hands-on craftspeople. The materials, drawings, and details were all included to show Major Tuddy’s creation in a variety of stages to help fans visually understand all the details that went into the making of Major Tuddy. You can watch […]