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John Frieda’s Frizz Ease: 7 Films That Tame Every Strand

John Frieda’s Frizz Ease: 7 Films That Tame Every Strand

Three days, seven films, and the sheer magic of John Frieda transformations, all captured through the lens of our studio and the hands of two visionary celebrity stylists. This project was an exploration of the daily battles people face with frizz and humidity, and the solutions that bring them confidence. With each take, every product application, and every frame, we tell a story that resonates with anyone who’s ever fought against the elements for flawless hair. Every corner of our studio pulsed with creative energy, each set designed to reveal a different facet of the Frizz Ease experience.

Cyclorama stage setup with professional lighting and an empty chair for John Frieda Frizz Ease shoot.

Behind the scenes at our cyclorama stage, where lighting and precision meet to capture John Frieda’s Frizz Ease transformations.

Our cyclorama stage became a creative haven, casting stylists and models in perfect light and allowing each transformation to unfold with cinematic detail. In our daylight studio, we focused on stunning close-ups, bringing the unique properties of each product into view. Together, celebrity stylists Dave Stanwell and Laura Polko brought their expertise and artistry to each film, transforming our space into a realm of hair, heart, and pure frizz defiance.

Side-by-side photos of celebrity stylists Dave Stanwell and Laura Polko, stylists for the John Frieda Frizz Ease campaign.

Celebrity stylists Dave Stanwell and Laura Polko, bringing their expertise to John Frieda’s Frizz Ease campaign.

Dave Stanwell’s Frizz-Fighting Secrets: Where Style Meets Strength

Humidity Challenge

Stylist: Dave Stanwell
Product: John Frieda Frizz Ease Moisture Barrier Hairspray

Frizz and humidity: a relentless duo, always ready to undo the perfect style. But with the Frizz Ease Moisture Barrier Hairspray, Dave Stanwell doesn’t just demonstrate control; he unveils a stylist’s secret to hair that defies even the toughest weather. Opening with a confident promise, Dave shares, “I’m going to give you my stylist secret for humidity-proofing your hair.” The cyclorama stage captures this moment like a ritual, the treated side sleek and protected, while the untreated half remains vulnerable.

Outside, the camera captures a showdown against the elements. As the model sits under the humid air of New York City, the untreated side begins to friz. “There’s nothing more frustrating,” Dave explains, “than spending time styling your hair only to step outside and watch it poof up.” The untreated side becomes a testament to this frustration, while the treated side stays immaculately smooth, a testament to the hairspray’s power. Frizz Ease Moisture Barrier Hairspray doesn’t just shield, it empowers and is a steadfast partner in the daily battle against frizz.

XSS Style Versatility with Wet Hair

Stylist: Dave Stanwell
Product: John Frieda Frizz Ease Extra Strength Serum

This film captures the transformation possible with Frizz Ease Extra Strength Serum, starting right from damp hair. “Curly or straight, John Frieda Frizz Ease Extra Strength Serum transforms your hair from wet to wow!” Dave introduces, setting the stage for the serum’s versatile effects. With the model’s hair still wet, Dave applies the serum to one side, creating two distinctive styles: smooth, polished strands on one side and defined curls on the other. “Whether you prefer your hair curly or straight, you can achieve a frizz-free finish,” he shares, as the serum starts working its magic.

Through a split-screen timelapse, the model’s hair dries into the two styles, with the serum keeping each side sleek and frizz-free. “Check out the results. Smooth, shiny, and frizz-free,” Dave remarks as the camera reveals the final look—natural, yet refined. The finished look is a visual testament to the serum’s power, showing that a single product can enhance any style, starting from the very first touch. “Frizz Ease Extra Strength Serum delivers beautiful results, curly or straight,” Dave concludes, leaving viewers with the confidence that their style can be as flexible as their day demands.

XSS Touch-Up Style Versatility

Stylist: Dave Stanwell
Product: John Frieda Frizz Ease Extra Strength Serum

This film brings to life the versatility of Frizz Ease Extra Strength Serum, as Dave invites viewers to see how one product can perfect both sleek and curly styles. He opens with energy: “Watch how the John Frieda Frizz Ease Extra Strength Serum provides the ultimate frizz protection on both straight & curly styles!” With a split-screen view, we see the model’s hair styled straight on one side and curly on the other, each half styled to perfection with the serum. “We styled one side curly and one side straight—because choices!” Dave explains, emphasizing the product’s dual capability.

Close-up shots follow his application, showing how he starts from the ends and works up for a flawless, smooth finish on straight hair, then shifts to defining the curly side for frizz-free bounce. “One product, two looks,” he remarks, with a smile. In the final split-screen, the serum’s impact is undeniable, leaving both styles polished and frizz-free. Dave’s closing line, “With only one product and one step, you can achieve beautiful results, no matter the look,” resonates as both a promise and a styling philosophy, highlighting the freedom to experiment without compromise.

Effortless Transformations with Laura Polko: Frizz-Free Styling for Every Day

No Heat Styling

Stylist: Laura Polko
Product: John Frieda Frizz Ease Secret Weapon Touch-Up Crème

This film showcases Frizz Ease Secret Weapon Touch-Up Crème as the ultimate solution for frizz control without heat. Laura introduces the crème with a candid promise: “If you’re constantly fighting frizzy hair, you need my secret weapon.” The model’s hair appears frizzy and unmanageable, providing the perfect canvas as Laura prepares to apply the crème. “This Frizz Ease Touch-Up Crème instantly defrizzes and depuffs without heat,” Laura continues, smoothing a small amount through the model’s dry hair. The application visibly transforms each section, reducing frizz and adding shine with every stroke.

The model’s refreshed look is captured entirely in the cyclorama studio, allowing the results to speak for themselves without additional settings. Laura hands over the crème to the model, who then smooths out the other half herself, emphasizing how easy it is to use. “You really don’t even need me for this,” Laura smiles, watching as the model’s hair becomes sleek and controlled. In a final voiceover, Laura concludes, “Frizz Ease Secret Weapon Touch-Up Crème—effortless frizz control, no heat required.” This film is as much a guide as it is a testament to simplicity, perfect for anyone seeking smooth hair on the go.

Sleek & Chic

Stylist: Laura Polko
Product: John Frieda Frizz Ease Secret Weapon Touch-Up Crème

The “Sleek & Chic” film takes viewers through the art of transforming frizz into polished sophistication. Laura opens with the promise of a flawless evening look, “Go from poofy to polished and ready for a night out with the John Frieda Secret Weapon Touch-Up Crème!” The model’s hair begins in full frizz mode—big, textured, and voluminous. “We’re doing a sleek, polished look,” Laura explains, “and if you deal with frizz, you know that’s not always easy to do.” With a quick application of the crème, Laura smooths the product into the model’s hair, adding control, shine, and a perfectly sleek finish.

The camera captures every detail of the transformation, from the crème being worked through each section to close-up shots of the frizz disappearing as the hair becomes sleek and chic. “Apply a small amount to dry hair and work it through,” Laura instructs, showing how even a small amount of product can turn big, frizzy hair into a clean, structured style. “You can see how easily it smooths away frizz and flyaways, making it easy to slick back,” she adds as the final look takes shape. With the model now ready for an evening out, Laura finishes with, “Now you’re ready to head out.” This film captures both the drama of the initial transformation and the elegance of the final, polished style, leaving viewers ready to achieve their own “Sleek & Chic” look.

Healthy Hair Routine – Detangling

Stylist: Laura Polko
Product: John Frieda Frizz Ease Daily Nourishment Leave-In Conditioner

This film takes viewers through a gentle, effective detangling routine with the Frizz Ease Daily Nourishment Leave-In Conditioner, making wash-day care feel effortless. Laura begins with an inviting promise: “Brushing out your hair on wash day does not have to be a hassle.” With the model’s curls in focus, Laura explains how easily curls can tangle and how delicate they are, introducing the conditioner as a solution to “nourish and protect” each strand.

Applying the conditioner directly to the model’s wet hair, she guides viewers through each step: “Apply to wet hair, concentrating on the ends where hair is the driest.” The camera captures close-ups of the product melting through the tangles, smoothing and preparing the hair for combing. “This makes wet combing so easy and protects hair from breakage,” Laura adds, as she gently detangles with ease. The film wraps up with the model’s hair looking smooth, healthy, and frizz-free, making it a go-to for anyone looking to simplify their hair care routine.

Healthy Hair Routine – Air Dry Styling

Stylist: Laura Polko
Product: John Frieda Frizz Ease Daily Nourishment Leave-In Conditioner

This film celebrates the simplicity of air drying, using the Frizz Ease Daily Nourishment Leave-In Conditioner to achieve smooth, frizz-free results without heat. Laura opens with a question that resonates: “Want frizz-free, shiny hair without the heat?” She explains the conditioner’s role, applying it to one side of the model’s damp hair, “This conditioner helps tackle frizz while adding shine and moisture as it air dries.”

As the hair naturally dries, the camera captures a timelapse of the transformation. On the untreated side, frizz begins to appear, contrasting with the smooth, controlled side treated with the conditioner. “Apply to wet hair, concentrating on the ends where it’s driest,” Laura guides, as close-ups show how each strand absorbs the moisture. In the final shot, Laura’s voiceover highlights the product’s triple benefits: “John Frieda Frizz Ease Daily Nourishment Leave-In Conditioner—detangle, nourish, and protect.” The result is a natural, frizz-free finish, perfect for those who embrace a low-maintenance routine with maximum impact.

The Journey to Frizz-Free Confidence with John Frieda

Through these seven films, we were able to demonstrate that John Frieda’s Frizz Ease product line isn’t just a styling step—it’s a daily ritual of confidence and ease. Guided by the artistry of stylists Dave Stanwell and Laura Polko, each product is a partner in the pursuit of smooth, resilient hair. From tackling humidity to perfecting sleek evening styles, each film serves as a testament to the Frizz Ease promise: you can face any day, any weather, with frizz-free hair.

For everyone navigating the unique challenges of their hair, John Frieda’s Frizz Ease offers a tailored solution for each moment, each mood, and each style. Our films are invitations to embrace hair that feels as good as it looks. Because great hair isn’t about perfection; it’s about finding strength in every strand and creating a look that moves with you, wherever life leads!

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