Directing by RIOT creative agency

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Directing

Directing by RIOT, the New York creative agency and production studio: 107 projects, for brands like SoulCycle, Coach and WSJ Custom Content. Our favourites come first, and every one of them is a click away. It sits under Video & Production Services in our services.

Directing

107 directing projects by RIOT, a creative agency and production studio in New York

  • Bleed ElectricLatest2026Bleed ElectricMusic video

    Bleed Electric: Gravity (Official Music Video)

    Fourteen years after its first video was abandoned, Gravity finally flies: four minutes across sixteen worlds.Fourteen years after its first video was abandoned, Bleed Electric's Gravity finally flies: a four-minute escape across sixteen worlds, directed by MUG5 and built by RIOT from live action, CGI and AI imagery.
  • 2026RIOT

    Kate Hawley: The First Part Is the Dreaming

    A RIOT original: costume designer Kate Hawley on the quiet part before the fittings, out the morning after her Oscar.The First Part Is the Dreaming is a RIOT original: a short portrait of costume designer Kate Hawley, in her own words, released the morning after she won the Academy Award for Frankenstein. Instinct, silence, Mary Shelley and the private act of…
  • Gantri2026GantriSocial

    Gantri: Two Months of Light Worlds

    Two months running Gantri's social: 34 films and more than a dozen worlds built around its 3D-printed lamps.Gantri was between creative teams and handed RIOT its social channels for two months. We came back with 34 films, dozens of stills and more than a dozen worlds built around its 3D-printed lamps: snowfields, macro landscapes, toy boxes, floating lamps and…
  • News Corp2026News CorpBrand film

    News Corp: The Future, In Focus

    News Corp's brand film: dawn in New York, London and Sydney, a first edition from 1785 and one shared horizon.The Future, In Focus is News Corp's brand film: two minutes that begin at dawn in New York, London and Sydney, travel back to a first edition from 1785 and return to a shared horizon. Written, shot on two continents, and cut…
  • Netflix2025NetflixBranded content

    Tiffany × Frankenstein: The Alchemy of Creation

    Tiffany & Co. meets Guillermo del Toro's Frankenstein: creation and resurrection told through craft and light.A cinematic collaboration between RIOT, Tiffany & Co., Netflix, and Guillermo del Toro, Tiffany × Frankenstein reimagines beauty, legacy, and resurrection through craft, where light becomes language and design dares to dream again.
  • Coach2025CoachDocumentary

    Lew Frankfort: Bag Man

    The trailer for Lew Frankfort's memoir, built on one unscripted hour with the man who grew Coach.A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort, the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling…
  • 2025U.S. Chamber of Commerce

    U.S. Chamber of Commerce: For the Pursuit

    The U.S. Chamber of Commerce brand film: over a century of American enterprise in two and a half minutes.For The Pursuit is the U.S. Chamber of Commerce brand film: more than a century of American enterprise in two and a half minutes, made to open the events in the Chamber’s Great Hall. Written, shot in Washington on RED and 16mm,…
  • Tiffany & Co.2025Tiffany & Co.Documentary

    Where Light Meets Rebellion: A Film by RIOT for Tiffany & Co.

    Tiffany's Chengdu flagship windows and the designers who drew their birds, bamboo and butterfly.A poetic short film by RIOT capturing the creative energy behind Tiffany & Co.’s Chengdu flagship windows. Featuring Christopher Young and Gloria Kim, this piece illuminates the art, collaboration, and quiet rebellion that shape modern luxury.
  • Coach2024CoachBranded content

    Coachtopia: Luxury, Redefined

    Inspired by the nature documentary: the Quilted Tabby and its Alter/Ego, sewn from scraps by craftsman Mauricio Alvarado.RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.
  • LA Galaxy2024LA GalaxySocial

    LA Galaxy: Afrojack Teaser Film

    The cosmic teaser announcing Afrojack as DJ for LA Galaxy against LAFC at the Rose Bowl on July 4th.Experience the mesmerizing teaser film announcing Afrojack for the LA Galaxy vs. LAFC match at the Rose Bowl. A visual journey through interstellar space that captivates from the first frame.
  • Nutrafol2024NutrafolProduct

    Nutrafol x Sephora: Skin

    For Nutrafol and Sephora's Skin launch, a close-up series on the link between skin health and wellness.RIOT teamed up with Nutrafol and Sephora to craft a stunning video series celebrating the connection between skin health and wellness. Through captivating visuals and scientific animations, the project brought Nutrafol's core message to life.
  • Nutrafol2023NutrafolCommercials

    Nutrafol: Hair Wellness Campaign

    A Nutrafol campaign on hair health through life's changes, made to build awareness and drive sales.The Nutrafol Wellness Campaign redefines hair health with powerful storytelling and breathtaking visuals. Dive into a journey that celebrates transformation and resilience through life’s changes.
  • Tiffany & Co.2023Tiffany & Co.Documentary

    Tiffany & Co.: The Medusa

    The Medusa pendant, lost for nearly eighty years, filmed on its return to Tiffany, at the Met and home at the Landmark.Louis Comfort Tiffany's Medusa pendant was missing for almost eighty years. RIOT filmed it right after Tiffany bought it back, then followed it to the Met for examination and cleaning, and home to the Landmark.
  • Coach2023CoachLaunch film

    Coach: Introducing Coachtopia

    How RIOT helped shape Coachtopia, from the first Gen Z sessions at Coach HQ to its Earth Day launch.Coachtopia is Coach’s circular sub-brand: bags, clothes and shoes crafted from waste and made to be remade, launched on 20 April 2023 with a community of Gen Z creatives. RIOT filmed nine of them on the Queens waterfront and made the films…
  • Nutrafol2023NutrafolLaunch film

    Nutrafol x Sephora: Product Range Launch

    A video for every Nutrafol product at Sephora, made with Nutrafol's creative team for the partnership launch.Nutrafol x Sephora: the twelve films RIOT made for Nutrafol’s Sephora launch, ten product science films and two Beauty Advisor trainings, in six weeks.

Tell us about your project

A few lines is enough to start. We read every brief the same day, then set up a call or a meeting to talk it through, and tailor a plan and a bid from there.

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