Launch films

• FeaturedLatest2026Day One Agency

  e.l.f. Mirror Mix

  The launch film for e.l.f. Made's second album: seven artists and seven tracks living on one Y2K desktop.e.l.f. Mirror Mix: the launch film for e.l.f. Made's second album, seven artists and seven tracks on one Y2K desktop. Edit, motion design and animation by RIOT.See the project →
• Featured2023CoachVisual identity

  Coach: Introducing Coachtopia

  How RIOT helped shape Coachtopia, from the first Gen Z sessions at Coach HQ to its Earth Day launch.Coachtopia is Coach’s circular sub-brand: bags, clothes and shoes crafted from waste and made to be remade, launched on 20 April 2023 with a community of Gen Z creatives. RIOT filmed nine of them on the Queens waterfront and made the films…See the project →
• Featured2023NutrafolProduct

  Nutrafol x Sephora: Product Range Launch

  A video for every Nutrafol product at Sephora, made with Nutrafol's creative team for the partnership launch.Nutrafol x Sephora: the twelve films RIOT made for Nutrafol’s Sephora launch, ten product science films and two Beauty Advisor trainings, in six weeks.See the project →
• Featured2023Washington Commanders

  Washington Commanders: Introducing Major Tuddy

  The halftime trailer that brought the team's first-ever mascot out of the wings and onto the field.Major Tuddy is the Washington Commanders' first official mascot. RIOT made the trailer that introduced him at FedExField on New Year's Day 2023.See the project →
• Featured2022Washington CommandersBrand film

  Washington Commanders: Official Rebrand Film

  The film at the center of the reveal: a new name, a new identity and more than 20 million views.Witness the unveiling of the Washington Commanders' rebranding, a cinematic experience featuring Chase Young.See the project →
• Featured2022Washington CommandersSocial

  Washington Football Team: New Identity Trailer

  The forty-four-second teaser that went out on TODAY and gave the country 2.2.22 to circle.We've been collaborating with Washington Football Team a lot over the past year but none of our collaborations made us prouder than this one! Featured on the Today Show, above is a trailer we created to inform the world of the impending…See the project →
• Featured2021Wardrobe

  Wardrobe: App Intro

  The intro to Wardrobe, the app for borrowing high fashion, made to stand out among 40,000 new apps a month.With almost 40,000 new apps released every month, we had to make sure the new Wardrobe app, which allows its users to exchange and borrow high-fashion clothing, would stand out from the crowd. The introduction to the app is the front door for the person using it, so…Taking a bank of awesome content from the team, including clips of real users of the app, we had fun playing around with it all in very unique ways.See the project →
• Featured2018SoulCycleCommercials

  SoulCycle: SoulActivate

  The launch film for SoulActivate, SoulCycle's most intense class yet: a raw, high-energy HIIT ride.We were beyond thrilled to team up and introduce “SoulActivate” to the world—a new SoulCycle experience that’s intense, raw, and entirely different.See the project →
• Featured2018SoulCycleSocial

  SoulCycle: SoulActivate Teaser

  The teaser that ran a week ahead of SoulActivate and made Jeff Rieber the SoulCycle community's overnight star.As a run-up to our first official commercial film for SoulCycle we created a teaser to whet people's appetites a week prior to the actual film being released.See the project →
• Featured2016CoachSocial

  Coach: Chloë Grace Moretz – Introducing The Fragrance

  Chloë Grace Moretz on Coach, New York and its new fragrance, shot in an LA studio dressed as New York.As the face of the Coach brand, Chloë Grace Moretz embodies boldness, elegance, and authenticity. When Coach launched their new fragrance in 2016, RIOT was invited to capture the essence of both the scent and its muse through a short film. The…See the project →
• Featured2016CoachSocial

  Coach: Varsity Collection

  Neon, graffiti light and stop-motion patches for Coach's one-of-a-kind varsity jackets at Coach SoHo.RIOT created a bold NYC punk-inspired film to showcase Coach’s Women’s Fall 2016 Varsity jacket collection. With electric graffiti lighting and stop-motion animation, the film captured the collection’s individuality and craftsmanship.See the project →
• Featured2016CoachProduct

  Coach: Rivets

  A 30-second film on Coach's hand-riveted bags, shot over two days and directed and colored by MUG5.RIOT created a craftsmanship-styled film celebrating Coach’s Rivets collection of limited-edition, hand-crafted bags. Directed by Chris MUG5 Maguire, the film highlights the precision and artistry behind these stunning designs.See the project →