SoulCycle: SoulActivate Teaser
As a run-up to our first official commercial film for SoulCycle we created a teaser to whet people’s appetites a week prior to the actual film being released. Shortly after dropping, this teaser film blew up within the SoulCycle community, with our talent Jeff Rieber becoming an instant sex symbol with the ladies and gentlemen alike. Everyone was left wondering what was coming (just as planned), and the discussion was rife as to what was about to come.
You can check the teaser out above, and we have embedded the Instagram post below so you can check out all the associated commentary.
CREDITS
CLIENT: SoulCycle
AGENCY: RIOT
DIRECTOR: Chris "MUG5" Maguire
DIRECTOR OF PHOTOGRAPHY: Zach Jopling
ASSISTANT DIRECTOR: Nastassja Simone
ASSISTANT CAMERA: James Regan
PRODUCTION ASSISTANT / DIT: Brendan Engle
GAFFER: Mark Sherman
GRIP: Ben Hunt
SOUND: Matt Caulfield
HAIR MAKEUP: Katie Wedlund
STYLIST: Sam Bates
PHOTOGRAPHER: Tim Smith
CREATIVE DIRECTOR: Roxana Zegan
PRODUCER: Heather Ogletree
DIRECTOR OF VISUAL DESIGN: Chelsea Podlogar
PRODUCTION MANAGER: Geneva Peschka
VP OF DESIGN: Alan Cooke
EDITING, COLOR & FX: Chris "MUG5" Maguire
ASSISTANT EDITING: Nastassja Simone
TALENT: Jeff Rieber
SoulCycle: Soul Activate Teaser Screengrab Gallery
A small selection of our favorite shots from this shoot.
A RIOT docufilm for SoulCycle following James Lewis: spirituality, rowdy fun and togetherness, hip-hop loud enough that you forget how hard you're working.
Explore the Project →
A RIOT docufilm for SoulCycle following master instructor Emily Turner: a dancer first, with SoulCycle since 2011, who rode through her pregnancy and kept raising the bar.
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A RIOT docufilm for SoulCycle following senior instructor Victoria Brown: hip-hop, EDM, the sigh of relief after the hardest part, and her grandpa's advice about leaning in.
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A RIOT docufilm for SoulCycle following Francis Dolloway from Brooklyn: Jay-Z, Biggie, a strong first song, Fort Greene Park, and a firm position on naked pillows.
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