- Who
- Victoria BrownSoulCycle senior instructor, New York
- Since
- 2012Senior instructor
- Her music
- Hip-hop and EDMFeel-good vibes
- Favourite moment
- The sigh of reliefRight after the hardest part
- Her crew
- #VBSQUADOn the tank top
- The film
- 60-second docufilmSoulCycle, 2020
Victoria Brown is a senior SoulCycle instructor in New York and has been with the company since 2012.
Her idea of a great class: you were having so much fun that the workout happened by accident. To her, SoulCycle is about finding a stronger version of who you already are. The music is hip-hop, a lot of EDM, a bit of everything. The only rule is that it has to make you feel good.
“A stronger version
of who you already are.”
The sigh of relief
Her favourite part of any class is the moment right after you’ve done something really, really difficult. It ends, and the whole room lets out a sigh of relief.
Around town
We followed her down the stairs with a coffee, through a street fair, past the carnival games and over to Williamsburg, where the Williamsburg Bridge and the East River made a decent backdrop.
Lean in
Her best piece of life advice comes from her grandpa: always keep leaning in the direction you want to go, and you’ll eventually arrive.
Alongside the films, we shot a portraiture loop of every instructor against a white backdrop, made to sit beside their name and story on their SoulCycle profile. This is Victoria’s.
Victoria
“SoulCycle is about finding a stronger version of who you already are.”
Victoria is a senior instructor who has been with SoulCycle since 2012. Hip-hop, a lot of EDM and anything with feel-good vibes, so you're having so much fun the workout happens by accident.
“Keep leaning in the direction
you want to go.”
Our Instructor Portrait Series
Victoria’s film is one of a whole series of instructor portraits we made for SoulCycle: Charlee, Karyn, Sue, Claire J., Sam Y, Jenny, Sydney, Emily T, Samantha Jade, James, Francis, Laurie, Melanie, Trammell, Mike Press and Souereya. Each one is a different person and a different ride, filmed the same honest way.
Credits
- Client
- SoulCycle
- Featuring
- Victoria Brown
- Director
- Chris Maguire
- Producer
- Nastassja Simone
- Director of photography
- Mark Sherman
- 1st AC
- Alexander Martinez
- Edit and color
- Chris Maguire
- Editor
- Brendan Engle
- Sound
- Matt Caulfield
- Hair and makeup
- Katie Wedlund
- Production assistant
- Diana Cardona
- Production company
- RIOT
- Agency
- RIOT
ServicesDocumentary·Branded Content·Editing·Color