Laurie’s SoulCycle Journey: A Rhythm of Resilience, Connection, and Unstoppable Strength
Laurie Cole’s name resonates like a heartbeat through the SoulCycle community. A founding Senior Master Instructor, she embodies the raw energy, transformative power, and unyielding spirit that SoulCycle represents. Laurie is a legend, a force of nature who has guided countless riders to discover the strength within themselves.
“I don’t believe in faking it till you make it,” she says with unwavering conviction. “I just believe in making it.” These words reflect her ethos, a commitment to authenticity and growthGrowth is the process of expanding, scaling, and advancing an organization, brand, or individual’s success by achieving key goals such as increased revenue, audience reach, or market share. It reflects progress driven by strategic initiatives and innovation., both on and off the bike. For Laurie, SoulCycle is a way of life—a symphony of connection, community, and self-discovery.
Laurie Cole, SoulCycle legend, in a reflective moment at home, showcasing her signature blend of strength and authenticity in the docufilm series.
A Lifelong Love Affair with Music
Laurie’s story begins in a home where music was the constant backdrop. Raised by hippie parents, she grew up on a diet of The Yardbirds, The Beatles, Led Zeppelin, and Kate Bush. “Music to me means life,” she shares. It’s this deep-rooted love of rhythm and melody that breathes life into her classes. Her rides are transformative journeys that unite body, mind, and spirit through music.
“I always have music on,” she says. “Some people need quiet; I need the beat.” Laurie’s passion for music fuels her ability to create an immersive experience in the studio, where every playlist is carefully crafted to inspire, energize, and move her riders.
Laurie Cole, a founding Senior Master Instructor at SoulCycle, captured in an inspiring moment during the docufilm series.
Imperfectly Perfect: Embracing Flaws and Finding Strength
Laurie’s philosophy is one of radical self-acceptance. “To be flawed and to be okay with being imperfectly perfect,” she reflects, “that’s where your greatest work is done.” Her classes are a sanctuary for riders to shed their filters, both digital and emotional, and reconnect with their true selves.
She often reminds her riders, “Stop comparing your insides to other people’s outsides.” In a world dominated by curated images and endless scrolls, Laurie offers a refreshing counterpoint—a space to embrace vulnerability, build resilience, and rediscover authenticity.
Laurie Cole, SoulCycle legend, inspiring riders during a high-energy class as part of the docufilm series.
SoulCycle: A Community Like No Other
Laurie’s journey with SoulCycle is deeply intertwined with her identity. “My life over the last 12 years is significantly improved because of the community of Soul,” she shares. “But I think the same can be said the other way around.”
For Laurie, SoulCycle is more than a fitness studio. It’s a place of transformation where people can challenge themselves, celebrate their victories, and connect with others. Her classes are about forging a deeper connection with oneself and the world.
Laurie Cole, SoulCycle Senior Master Instructor, sharing a moment of reflection and joy at home, as featured in the docufilm series.
A Life in Motion
Outside the studio, Laurie is a whirlwind of activity. From running the streets of Tribeca to balancing recovery sessions, corporate responsibilities, and weekly manicures, her life is as dynamic as her classes. “Everything is changing around you,” she says. “Are you going to change with it, or are you going to stay stuck?”
Laurie’s ability to adapt and evolve is what makes her such a powerful leader. She embodies the philosophy she preaches—of embracing change, pushing boundaries, and living unapologetically.
Laurie Cole, SoulCycle legend, at the Tribeca Bridge—a symbol of her journey, resilience, and deep roots in the community.
Turning “I Can” into “I Am”
Laurie Cole’s impact on the SoulCycle community is undeniable. Her classes are a beacon of inspirationAn idea is a thought, concept, or mental image that emerges as a solution, inspiration, or innovation. Ideas form the foundation of creativity and problem-solving, driving progress and sparking new opportunities., a reminder that transformation begins with a single step—or pedal stroke. “If you say you can, you probably will,” she says. “So turn ‘I can’ into ‘I am.’”
Her journey is a testament to the power of authenticity, the beauty of imperfection, and the magic of music and movement. Through SoulCycle, Laurie Cole has not only found her calling but has also created a legacy—one that continues to inspire and empower riders every day.
Laurie Cole, SoulCycle Senior Master Instructor, captured in a studio moment of reflection and empowerment during the docufilm series.
Unstoppable Strength: Laurie’s SoulCycle DocuFilm
The RIOT team, led by director Chris “MUG5” Maguire & Nastassja Simone, with cinematography by Richard Shelton & Mark Sherman, captures the heart and soul of Laurie Cole’s journey in this captivating docufilm. Set against the vibrant energy of New York City, the film celebrates Laurie’s unwavering authenticity, her connection to music, and the profound impact she’s had on the SoulCycle community.
Through Laurie’s story, viewersAn audience is a group of individuals who receive and engage with a specific message, content, or product. In marketing and creative fields, understanding the audience is critical to crafting resonant and impactful strategies and campaigns. are drawn into a journey of resilience, transformation, and deep connection—a journey that mirrors the rhythm of her classes. Laurie’s ability to weave music, movement, and meaning creates a space for riders to reconnect with themselves and each other, forging bonds that extend far beyond the bike.
Laurie Cole’s SoulCycle docufilm is a testament to the power of showing up as your true self, embracing imperfections, and finding strength in connection. It is a story of empowerment, rooted in the belief that change begins within and that every challenge is an opportunity to grow stronger. Her dedication to her craft inspires her riders to turn “I can” into “I am,” transforming not just their bodies, but their lives.
Laurie’s legacy as a SoulCycle legend is a celebration of community, authenticity, and the unstoppable strength found in embracing the journey, one pedal stroke at a time.
