SoulCycle

Explore RIOT’s collaboration with SoulCycle as a creative agency, producing captivating branded films and visuals that capture the energy and essence of the SoulCycle experience.

SoulCycle: James

May 11, 2020 by in 0 Comments

A RIOT docufilm for SoulCycle following James Lewis: spirituality, rowdy fun and togetherness, hip-hop loud enough that you forget how hard you're working.

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SoulCycle: Emily T

May 11, 2020 by in 0 Comments

A RIOT docufilm for SoulCycle following master instructor Emily Turner: a dancer first, with SoulCycle since 2011, who rode through her pregnancy and kept raising the bar.

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SoulCycle: Victoria

January 21, 2020 by in 0 Comments

A RIOT docufilm for SoulCycle following senior instructor Victoria Brown: hip-hop, EDM, the sigh of relief after the hardest part, and her grandpa's advice about leaning in.

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SoulCycle: Francis

October 22, 2019 by in 0 Comments

A RIOT docufilm for SoulCycle following Francis Dolloway from Brooklyn: Jay-Z, Biggie, a strong first song, Fort Greene Park, and a firm position on naked pillows.

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SoulCycle: Samantha Jade

October 11, 2019 by in 0 Comments

A RIOT docufilm for SoulCycle following master instructor Samantha Jade: a few deep breaths, hip-hop for life, and a dog with ideas about squirrels.

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Mike Press: A SoulCycle Journey of Resilience, Transformation, and Triumph

September 15, 2019 by riotwashere in 0 Comments

Mike Press is more than a SoulCycle instructor—he’s a force of nature. From his NYC rides to his adventurous spirit on motorcycles, Mike embodies strength, grit, and inspiration for all who ride with him.

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SoulCycle: Karyn

June 12, 2019 by in 0 Comments

A RIOT docufilm for SoulCycle following downtown instructor Karyn Nesbit, from North Carolina to the podium, a proposal mid-class and two very good dogs.

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SoulCycle: Turn It Up Campaign Film

March 29, 2019 by riotwashere in 0 Comments

More fun work for SoulCycle, this time we were called in to Executive Produce / Post Produce their latest “Turn It Up” campaign film. The film was shot at the Chelsea SoulCycle studio over two days in March 2019. The film features various instructors and a plethora of great riding talent we always love working with.

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Souereya’s Journey: A SoulCycle Experience of Strength, Movement, and Transformation

March 26, 2019 by Jack in 0 Comments

As part of our creative partnership with SoulCycle, this docufilm explores Souereya’s NYC story—a journey of resilience, passion, and transformation through movement. Follow her as she guides riders to embrace strength and self-discovery in every ride.

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Laurie’s SoulCycle Journey: A Rhythm of Resilience, Connection, and Unstoppable Strength

November 22, 2018 by riotwashere in 0 Comments

Laurie Cole, SoulCycle’s founding Senior Master Instructor, shares her transformative journey in this moving docufilm. Through music, resilience, and community, Laurie inspires riders to embrace their authenticity and find strength in connection.

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SoulCycle: Claire J.

October 25, 2018 by in 0 Comments

A RIOT docufilm for SoulCycle following Claire Jones, a former girl-group singer who turned a radical dream into 45 minutes of her own show, from the podium to Washington Square Park.

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SoulCycle: Sue

October 19, 2018 by in 0 Comments

A RIOT docufilm for SoulCycle following Sue Molnar of the Upper West Side: classic rock on 45s, a cat-themed apartment, and a ride that carried her through cancer.

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