Copywriting by RIOT creative agency

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Copywriting

Copywriting by RIOT, the New York creative agency and production studio: 61 projects, for brands like SoulCycle, WSJ Custom Content and Coach. Our favourites come first, and every one of them is a click away. It sits under Copywriting in our services, and our glossary defines the term.

Copywriting

61 copywriting projects by RIOT, a creative agency and production studio in New York

  • Latest2026Day One Agency

    e.l.f. Mirror Mix

    The launch film for e.l.f. Made's second album: seven artists and seven tracks living on one Y2K desktop.e.l.f. Mirror Mix: the launch film for e.l.f. Made's second album, seven artists and seven tracks on one Y2K desktop. Edit, motion design and animation by RIOT.
  • Bogg2026BoggCommercials

    Bogg: Real Life, Worry Free

    386 ecommerce stills turned into motion and cut with a beach day into Bogg's :30 for connected TV.Bogg had a beach day on film and a summer range photographed one piece at a time on white. RIOT turned 386 ecommerce stills into motion and cut it all into a :30 for connected TV, ending on our tagline: real life,…
  • News Corp2026News CorpBrand film

    News Corp: The Future, In Focus

    News Corp's brand film: dawn in New York, London and Sydney, a first edition from 1785 and one shared horizon.The Future, In Focus is News Corp's brand film: two minutes that begin at dawn in New York, London and Sydney, travel back to a first edition from 1785 and return to a shared horizon. Written, shot on two continents, and cut…
  • Coach2025CoachDocumentary

    Lew Frankfort: Bag Man

    The trailer for Lew Frankfort's memoir, built on one unscripted hour with the man who grew Coach.A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort, the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling…
  • 2025U.S. Chamber of Commerce

    U.S. Chamber of Commerce: For the Pursuit

    The U.S. Chamber of Commerce brand film: over a century of American enterprise in two and a half minutes.For The Pursuit is the U.S. Chamber of Commerce brand film: more than a century of American enterprise in two and a half minutes, made to open the events in the Chamber’s Great Hall. Written, shot in Washington on RED and 16mm,…
  • Homebase2025HomebaseCommercials

    Homebase: Polished Irreverence

    Three months as Homebase's ad engine: six ideas pitched each month, four made, 24 ads and a new voice on Meta.For three months RIOT ran Homebase's paid social as a monthly ad engine: six ideas pitched every month, four made, every one cut for feed, portrait and Stories. 24 finished ads, a new brand voice for Meta and a few favourites that…
  • Tiffany & Co.2025Tiffany & Co.Documentary

    Where Light Meets Rebellion: A Film by RIOT for Tiffany & Co.

    Tiffany's Chengdu flagship windows and the designers who drew their birds, bamboo and butterfly.A poetic short film by RIOT capturing the creative energy behind Tiffany & Co.’s Chengdu flagship windows. Featuring Christopher Young and Gloria Kim, this piece illuminates the art, collaboration, and quiet rebellion that shape modern luxury.
  • Coach2024CoachBranded content

    Coachtopia: Luxury, Redefined

    Inspired by the nature documentary: the Quilted Tabby and its Alter/Ego, sewn from scraps by craftsman Mauricio Alvarado.RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.
  • WSJ Custom Content2024WSJ Custom ContentSizzle reels

    WSJ Custom Content: Beyond Your Imagination

    The 2024 showreel RIOT cut for WSJ Custom Content itself, built from years of its films, ours among them.In collaboration with WSJ Custom Content, RIOT crafted a dynamic sizzle reel titled "Beyond Your Imagination." This visual symphony captures years of iconic moments, showcasing the evolution of creative storytelling and the power of bespoke content.
  • Nutrafol2024NutrafolProduct

    Nutrafol x Sephora: Skin

    For Nutrafol and Sephora's Skin launch, a close-up series on the link between skin health and wellness.RIOT teamed up with Nutrafol and Sephora to craft a stunning video series celebrating the connection between skin health and wellness. Through captivating visuals and scientific animations, the project brought Nutrafol's core message to life.
  • LA Galaxy2023LA GalaxyCommercials

    LA Galaxy: Rose Bowl Campaign

    The season-opening trailer for LA Galaxy against LAFC at the Rose Bowl, where their rivalry began.The LA Galaxy Rose Bowl Campaign reignited a historic MLS rivalry with a creative vision that blended fiery visuals, cinematic storytelling, and the passion of soccer legends. Explore how RIOT’s films captivated fans and broke attendance records.
  • Coach2022CoachSizzle reels

    Coach: Holiday 22 – Remember Wonder

    One of two holiday concepts RIOT co-created for Coach's creative team, an early spark for Feel the Wonder.Now that the 2022 holiday season is over we're excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate.
  • Coach2022CoachSocial

    Coach: (Re)Loved – Remade Rexy Puzzle

    Part two of (Re)Loved: Rexy, a dinosaur puzzle made from old Coach bags, roaring to life in stop motion.We created a stop-motion animation film and used intricate ASMR sound design to bring Coach's (Re)Loved – Remade Rexy Puzzle to life.
  • Coach2022CoachSocial

    Coach: (Re)Loved – Remade Bear

    Stop motion and ASMR follow four Coach craftspeople making a (Re)Loved bear from 95% repurposed materials.A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.
  • 2021John Smith

    John Smith – Hold On Music Video

    The music video for John Smith's Hold On: a psychedelic love letter to Wales, made during the pandemic.It was an absolute pleasure to create the official music video for "Hold On" by John Smith.

Tell us about your project

A few lines is enough to start. We read every brief the same day, then set up a call or a meeting to talk it through, and tailor a plan and a bid from there.

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