Coach: Holiday 22 – Remember Wonder

December 1, 2022
Coach: Holiday 22 – Remember Wonder

Now that the 2022 holiday season is over we’re excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate.

We originally took this under our creative wings way back at the start of 2022 when the Coach creative team approached us to co-create two holiday concepts they could pitch to Executive Creative Director Stuart Vevers for their 2022 holiday campaign.

Fast forward to December and it’s been amazing to see many of our ideas and nostalgic inspiration being reinterpreted into the final holiday campaign assets with many cuts and clips being used as inspiration for the final live Feel the Wonder campaign.

You can watch our Remember Wonder clip in the player above and see below some key clips that served as inspiration for the final campaign.

Coach Holiday 2022 Campaign

Below you'll see the official Coach 'Feel the Wonder' Holiday 2022 campaign across a variety of their social media channels.
@coach FEEL THE WONDER, aka holiday like a kid 🀸🎁 What's your fave festive memory from childhood? #CoachHoliday #CoachNY ♬ original sound - Coach

Fun Fact:

For this campaign, the Coach team was location scouting many different areas in New York. As it happens, one such place they looked at was our very own creative agency founder MUG5's family home in New Jersey! The building was built by Time magazine featured local New Jersey architect Arthur Rigolo and has some extra cool vibes that attract a lot of directors and creatives when location scouting. Maybe they'll choose it for their next campaign?

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