Where Light Meets Rebellion: A Film by RIOT for Tiffany & Co.
There’s a stillness at the beginning of any great ideaThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative.. And then — movement. For the Tiffany & Co. flagship in Chengdu, that movement began with symbols: birds, bamboo, a butterfly. Elements drawn not from trend reports, but from the soul of local culture. “We took inspirationThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. from symbols that were important locally to the Chengdu culture,” says Vice President Creative Director Christopher Young, eyes lit with conviction.
Nature, symbols, and subtlety — exploring butterfly imagery as a core influence in Tiffany’s Chengdu window designFunction meets form—design shapes how brands look, feel, and connect through everything from logos to layouts.. Photo by Adrian Nina.
Our role was to step into that atmosphere — not to direct it, but to capture it. To observe how sketches become sculptures, how collaboration becomes craft, how windows become something much bigger.
From Gloria Kim’s hands-on shaping of dimensional design to the glow of Tiffany glass refracting studio light, we found beauty not in the finished product, but in the making. The unguarded moments. The charged pauses. The way creativityThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments. passes between people without words.
Gloria Kim, Global Design Director at Tiffany & Co., inside the studio that brought Chengdu’s windows to life. Photo by Adrian Nina.
“It’s not just done by one person,” Gloria shares. “It takes a whole team to create something and bring this beauty.”
The team at Tiffany brought the spirit.
We brought the lens.
Shot on location with reverence and precision, this film honors not just the visual spectacle of the windows themselves — but the ideas, risks, and people behind them. It’s a quiet rebellion. A nod to craft. A celebration of process.
“I don’t want to keep it in a safe space,” says Young. “I want to push the boundaries. That’s where I like to be.”
Same here Christopher.
“Inspiration is the most important part of creating windows.”
– Christopher Young, Vice President Creative Director, Tiffany & Co.
Christopher Young, Vice President Creative Director at Tiffany & Co., photographed in his studio during the Chengdu window design process. Photo by Adrian Nina.
