Coachtopia: Luxury, Redefined
A Quiet Rebellion: Crafting Circularity with a Wink
Partnering with Coach and Coachtopia, RIOT set out to reimagine a “behind-the-scenes” workshop story. What began as an exploration of craft soon transformed into an immersive narrative, a playful yet purposeful film that lets each stitch and scrap speak. With the charm of a nature documentary, every frame invites viewers to marvel, as our David Attenborough-inspired voiceover captures the journey of leather scraps becoming something new and iconic.
Crafted with purpose, the Alter/Ego bags embody Coachtopia’s philosophy of mindful luxury.
Coachtopia’s mission: “Have Taste, Love Waste”—a promise to create beauty without excess.
Each piece of leather tells a story. Coachtopia’s Alter/Ego bag, crafted from scraps, redefines luxury.
“Behold, the Coach Quilted Tabby and its elusive cousin, the Coachtopia Alter/Ego… basking in the luxury of fine craftsmanship.”
A commitment to minimizing waste. Every inch of leather finds purpose in Coachtopia’s design.
“Two distinct bags, crafted from the same exquisite leather. Timeless Coach craftsmanship, reimagined for a circular world.”
The response has been overwhelming, and audiences have already resonated deeply with this fresh, thoughtful take on luxury:
- @trashqueensarah: “@ayosoleye giving @sirdavidattenborough a run for his money with the VO!”
- @caribedoll: “I love this new approach from Coachtopia!”
- @vintagecoachie: “Love this”
- @designerlukasz: “I toured the workshop and it’s something I’ll never forget!”
The Art of Becoming: Legacy in Every Stitch
With each frame, RIOT and Coach celebrate circularity, presenting luxury that doesn't compromise beauty for sustainability. The Alter/Ego Collection redefines what’s possible in fashion by turning scraps into stories, creating pieces that resonate with purpose and style. This campaign is more than a showcase; it’s a testament to the future of fashion, one where waste is loved and beauty is reimagined.
Master craftsman Mauricio Alvarado brings life to the Alter/Ego bag with every precise movement.
“At Coachtopia, each stitch is a step towards a more sustainable future.”
