Coachtopia: Luxury, Redefined
Two bags, one story. The iconic Coach Quilted Tabby and the Coachtopia Alter/Ego Shoulder Bag—crafted as companions in a nature documentary-styled short film, yet united in their mission to redefine luxury.
Partnering with Coach and Coachtopia, RIOT set out to reimagine a “behind-the-scenes” workshop story. What began as an exploration of craft soon transformed into an immersive narrative, a playful yet purposeful film that lets each stitch and scrap speak. With the charm of a nature documentary, every frame invites viewersThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. to marvel, as our David Attenborough-inspired voiceover captures the journey of leather scraps becoming something new and iconic.
A Quiet Rebellion: Crafting Circularity with a Wink
Crafted with purpose, the Alter/Ego bags embody Coachtopia’s philosophy of mindful luxury.
Coachtopia’s mission: “Have Taste, Love Waste”—a promise to create beauty without excess.
The Alter/Ego Collection began as a simple ideaThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative.: to craft a new bag from the scraps of another, turning potential waste into a statement of circular designFunction meets form—design shapes how brands look, feel, and connect through everything from logos to layouts.. Our film embraces this idea fully, treating the bags as “long-lost cousins” in their “natural habitat,” an approachThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. that blends RIOT’s distinct playfulness with Coach’s commitment to sustainable luxury.
Each piece of leather tells a story. Coachtopia’s Alter/Ego bag, crafted from scraps, redefines luxury.
“Behold, the Coach Quilted Tabby and its elusive cousin, the Coachtopia Alter/Ego… basking in the luxury of fine craftsmanship.”
At RIOT, we make the familiar new again. Through our cinematic direction and signature stop-motion animationBringing stories to life—2D and 3D animation transform ideas into motion, blending art and technology to create visually stunning narratives., we captured the tactile intimacy of leather being cut, stitched, and shaped in the hands of Master Craftsman Mauricio Alvarado. Each moment of production became a story in itself, punctuated by close-ups, rhythmic beats, and ASMR textures that immerse viewers in Coachtopia’s ethos.
A commitment to minimizing waste. Every inch of leather finds purpose in Coachtopia’s design.
“Two distinct bags, crafted from the same exquisite leather. Timeless Coach craftsmanship, reimagined for a circular world.”
The response has been overwhelming, and audiences have already resonated deeply with this fresh, thoughtful take on luxury:
- @trashqueensarah: “@ayosoleye giving @sirdavidattenborough a run for his money with the VO!”
- @caribedoll: “I love this new approach from Coachtopia!”
- @vintagecoachie: “Love this”
- @designerlukasz: “I toured the workshop and it’s something I’ll never forget!”
The Art of Becoming: Legacy in Every Stitch
With each frame, RIOT and Coach celebrate circularity, presenting luxury that doesn't compromise beauty for sustainability. The Alter/Ego Collection redefines what’s possible in fashion by turning scraps into stories, creating pieces that resonate with purpose and style. This campaign is more than a showcase; it’s a testament to the future of fashion, one where waste is loved and beauty is reimagined.
Master craftsman Mauricio Alvarado brings life to the Alter/Ego bag with every precise movement.
“At Coachtopia, each stitch is a step towards a more sustainable future.”
