Coachtopia: Luxury, Redefined

Coachtopia: Luxury, Redefined

Two bags, one story. The iconic Coach Quilted Tabby and the Coachtopia Alter/Ego Shoulder Bag—crafted as companions in a nature documentary-styled short film, yet united in their mission to redefine luxury.

A Quiet Rebellion: Crafting Circularity with a Wink

Partnering with Coach and Coachtopia, RIOT set out to reimagine a “behind-the-scenes” workshop story. What began as an exploration of craft soon transformed into an immersive narrative, a playful yet purposeful film that lets each stitch and scrap speak. With the charm of a nature documentary, every frame invites viewers to marvel, as our David Attenborough-inspired voiceover captures the journey of leather scraps becoming something new and iconic.

Three Coachtopia Alter/Ego bags in different colors, displayed in front of a colorful thread wall with the words ‘Have Taste, Love Waste.’

Crafted with purpose, the Alter/Ego bags embody Coachtopia’s philosophy of mindful luxury.

Coachtopia’s mission: “Have Taste, Love Waste”—a promise to create beauty without excess.

The Alter/Ego Collection began as a simple idea: to craft a new bag from the scraps of another, turning potential waste into a statement of circular design. Our film embraces this idea fully, treating the bags as “long-lost cousins” in their “natural habitat,” an approach that blends RIOT’s distinct playfulness with Coach’s commitment to sustainable luxury.

Artisan’s hands arrange leather for Coachtopia’s Alter/Ego bag.

Each piece of leather tells a story. Coachtopia’s Alter/Ego bag, crafted from scraps, redefines luxury.

“Behold, the Coach Quilted Tabby and its elusive cousin, the Coachtopia Alter/Ego… basking in the luxury of fine craftsmanship.”

At RIOT, we make the familiar new again. Through our cinematic direction and signature stop-motion animation, we captured the tactile intimacy of leather being cut, stitched, and shaped in the hands of Master Craftsman Mauricio Alvarado. Each moment of production became a story in itself, punctuated by close-ups, rhythmic beats, and ASMR textures that immerse viewers in Coachtopia’s ethos.

Leather pattern cutouts arranged to maximize usage in Coachtopia’s Alter/Ego bag creation.

A commitment to minimizing waste. Every inch of leather finds purpose in Coachtopia’s design.

“Two distinct bags, crafted from the same exquisite leather. Timeless Coach craftsmanship, reimagined for a circular world.”

The response has been overwhelming, and audiences have already resonated deeply with this fresh, thoughtful take on luxury:

  • @trashqueensarah: “@ayosoleye giving @sirdavidattenborough a run for his money with the VO!”
  • @caribedoll: “I love this new approach from Coachtopia!”
  • @vintagecoachie: “Love this”
  • @designerlukasz: “I toured the workshop and it’s something I’ll never forget!”

The Art of Becoming: Legacy in Every Stitch

With each frame, RIOT and Coach celebrate circularity, presenting luxury that doesn't compromise beauty for sustainability. The Alter/Ego Collection redefines what’s possible in fashion by turning scraps into stories, creating pieces that resonate with purpose and style. This campaign is more than a showcase; it’s a testament to the future of fashion, one where waste is loved and beauty is reimagined.

Mauricio Alvarado focusing as he sews leather pieces together on a Highlead sewing machine in Coachtopia’s workshop.

Master craftsman Mauricio Alvarado brings life to the Alter/Ego bag with every precise movement.

“At Coachtopia, each stitch is a step towards a more sustainable future.”

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