Coachtopia, work by RIOT creative agency

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Coachtopia x RIOT

Our creative agency has been creatively collaborating with Coach on their new sustainability focused sub-brand Coachtopia since the beginning - very much helping to shape the creative direction and visual identity of the brand.

The work

6 projects by RIOT, creative agency partner to Coachtopia

  • Latest2024Branded content

    Luxury, Redefined

    A nature documentary for two bags, the Quilted Tabby and its Alter/Ego, sewn by craftsman Mauricio Alvarado.RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.
  • 2023Branded content

    Coach: Introducing Coachtopia

    How RIOT helped shape Coachtopia, from the first Gen Z sessions at Coach HQ to its Earth Day launch.Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.
  • 2023Branded content

    Behind The Scenes Campaign

    Sixteen sets, ten creatives and no time on the schedule: RIOT's films from the Coachtopia launch shoot.Coachtopia is Coach’s bold step into circular fashion—and RIOT was there to capture every moment. From sixteen sets to ten changemakers, see how we brought this campaign to life, featuring exclusive interviews with Lola Tung, Maya, Caulin, and the designers shaping the…
  • 2023Animation

    Establishing a Brand Identity in Motion

    An open brief and one month: 21 logo stings that gave Coachtopia its motion identity, clouds and all.Coachtopia needed a motion identity, and RIOT delivered. Tasked with creating unique logo stings for Coach’s new sustainability-focused brand, we designed 21 distinct animations—each bringing its own energy, personality, and purpose. Watch the final selections and explore our creative process.
  • 2023Branded content

    NFC Chip Animation

    Bonnie the flower, voiced by community member Molly, shows how to tap the NFC chip in every Coachtopia piece.Some innovations are game-changers, but only if people know how to use them. That’s where we came in. As part of our ongoing collaboration with Coachtopia, we had the rare opportunity to bring one of their most futuristic innovations to life—an NFC chip embedded in every Coachtopia product.…Coachtopia’s NFC chip serves as a digital passport for every product, allowing users to track its entire lifecycle. In the future, it will reveal the full journey of each item—where it’s been, how it’s been remade, and even the hands it’s passed through. But…
  • 2022Branded content

    A Beta Community

    The sizzle that invited Gen Z designers and activists into Coachtopia's beta community, drawn by hand.Our very first work for Coachtopia was early in 2022 when we were asked to come into Coach HQ to shoot Q&A sessions with some Gen Z consumers. At that time, I don’t think the full idea of Coachtopia had been formed,…

Our creations with parent brand Coach

Alongside our work with Coachtopia, we’ve partnered with the parent brand, Coach, for over a decade, bringing our expertise to both the heritage and the forward-thinking sides of this iconic brand. Our collaboration spans from Coach’s classic storytelling to Coachtopia’s fresh, sustainable vision, allowing us to shape and enhance the unique identity of each.

You're in good company.

Tell us about your project

Making something for a brand built to last? A few lines is enough to start. We read every brief the same day, then set up a call or a meeting to talk it through, and tailor a plan and a bid from there.

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