Coach: Coach x StepUp

Late in 2016, we attended an event happening at the Coach HQ in Hudson Yards where it celebrated and supported young women from under-resourced communities, helping provide them with the tools they need to be empowered and successful women.  We were asked to direct and edit a film supporting this cause for the charity Step Up at an event where they would announce their partnership with Coach.  Our role was to create a film that showcased highlights of the Coach x StepUp partnership announcement event whilst also offering insight into the Step Up charity and the planned partnership between Coach and StepUp. Over the course of a day, and surprisingly only with one unit we were able to put together a heartwarming film that has talking points from all the major people involved in the collaboration, an overview of the day, and further insight into Step Up and the intention of their Coach collaboration. RIOT' film is feel good, it's full of positivity and offers a look into the excellent work that Step Up is doing all over the United States, both in its partnership with Coach and as a charity in its own right.