Strategy by RIOT creative agency

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Strategy

Strategy by RIOT, the New York creative agency and production studio: 132 projects, for brands like Coach, WSJ Custom Content and Washington Commanders. Our favourites come first, and every one of them is a click away. It sits under Strategy in our services, and our glossary defines the term.

Strategy

132 strategy projects by RIOT, a creative agency and production studio in New York

  • AltSoundsLatest2026AltSoundsVisual identity

    AltSounds: The Music Video Channel, Reborn

    The music video channel you can leave on all day, rebuilt by RIOT end to end: brand, product, engine and code.RIOT designed and built AltSounds end to end: the brand, the product, the taste engine, the phone experience, the speed and the search. A full-bleed music video channel you can leave on all day, and the clearest picture of how we build…
  • Bogg2026BoggCommercials

    Bogg: Real Life, Worry Free

    386 ecommerce stills turned into motion and cut with a beach day into Bogg's :30 for connected TV.Bogg had a beach day on film and a summer range photographed one piece at a time on white. RIOT turned 386 ecommerce stills into motion and cut it all into a :30 for connected TV, ending on our tagline: real life,…
  • Bleed Electric2026Bleed ElectricMusic video

    Bleed Electric: Gravity (Official Music Video)

    Fourteen years after its first video was abandoned, Gravity finally flies: four minutes across sixteen worlds.Fourteen years after its first video was abandoned, Bleed Electric's Gravity finally flies: a four-minute escape across sixteen worlds, directed by MUG5 and built by RIOT from live action, CGI and AI imagery.
  • 2026RIOT

    Kate Hawley: The First Part Is the Dreaming

    A RIOT original: costume designer Kate Hawley on the quiet part before the fittings, out the morning after her Oscar.The First Part Is the Dreaming is a RIOT original: a short portrait of costume designer Kate Hawley, in her own words, released the morning after she won the Academy Award for Frankenstein. Instinct, silence, Mary Shelley and the private act of…
  • Gantri2026GantriSocial

    Gantri: Two Months of Light Worlds

    Two months running Gantri's social: 34 films and more than a dozen worlds built around its 3D-printed lamps.Gantri was between creative teams and handed RIOT its social channels for two months. We came back with 34 films, dozens of stills and more than a dozen worlds built around its 3D-printed lamps: snowfields, macro landscapes, toy boxes, floating lamps and…
  • News Corp2026News CorpBrand film

    News Corp: The Future, In Focus

    News Corp's brand film: dawn in New York, London and Sydney, a first edition from 1785 and one shared horizon.The Future, In Focus is News Corp's brand film: two minutes that begin at dawn in New York, London and Sydney, travel back to a first edition from 1785 and return to a shared horizon. Written, shot on two continents, and cut…
  • Netflix2025NetflixBranded content

    Tiffany × Frankenstein: The Alchemy of Creation

    Tiffany & Co. meets Guillermo del Toro's Frankenstein: creation and resurrection told through craft and light.A cinematic collaboration between RIOT, Tiffany & Co., Netflix, and Guillermo del Toro, Tiffany × Frankenstein reimagines beauty, legacy, and resurrection through craft, where light becomes language and design dares to dream again.
  • Coach2025CoachDocumentary

    Lew Frankfort: Bag Man

    The trailer for Lew Frankfort's memoir, built on one unscripted hour with the man who grew Coach.A cinematic short film by RIOT for Coach, Bag Man tells the story of Lew Frankfort, the Bronx kid who turned fear into focus, logic into art, and a leather workshop into one of America’s most iconic fashion brands. Through unscripted storytelling…
  • 2025U.S. Chamber of Commerce

    U.S. Chamber of Commerce: For the Pursuit

    The U.S. Chamber of Commerce brand film: over a century of American enterprise in two and a half minutes.For The Pursuit is the U.S. Chamber of Commerce brand film: more than a century of American enterprise in two and a half minutes, made to open the events in the Chamber’s Great Hall. Written, shot in Washington on RED and 16mm,…
  • Homebase2025HomebaseCommercials

    Homebase: Polished Irreverence

    Three months as Homebase's ad engine: six ideas pitched each month, four made, 24 ads and a new voice on Meta.For three months RIOT ran Homebase's paid social as a monthly ad engine: six ideas pitched every month, four made, every one cut for feed, portrait and Stories. 24 finished ads, a new brand voice for Meta and a few favourites that…
  • Tiffany & Co.2025Tiffany & Co.Documentary

    Where Light Meets Rebellion: A Film by RIOT for Tiffany & Co.

    Tiffany's Chengdu flagship windows and the designers who drew their birds, bamboo and butterfly.A poetic short film by RIOT capturing the creative energy behind Tiffany & Co.’s Chengdu flagship windows. Featuring Christopher Young and Gloria Kim, this piece illuminates the art, collaboration, and quiet rebellion that shape modern luxury.
  • Coach2024CoachBranded content

    Coachtopia: Luxury, Redefined

    Inspired by the nature documentary: the Quilted Tabby and its Alter/Ego, sewn from scraps by craftsman Mauricio Alvarado.RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.
  • LA Galaxy2024LA GalaxySocial

    LA Galaxy: Afrojack Teaser Film

    The cosmic teaser announcing Afrojack as DJ for LA Galaxy against LAFC at the Rose Bowl on July 4th.Experience the mesmerizing teaser film announcing Afrojack for the LA Galaxy vs. LAFC match at the Rose Bowl. A visual journey through interstellar space that captivates from the first frame.
  • LA Galaxy2024LA GalaxyTeasers

    LA Galaxy: DJ Alesso Teaser Film

    A cosmic teaser for Alesso's set at LA Galaxy's 2024 season opener against Inter Miami CF.RIOT collaborated with LA Galaxy and DJ Alesso to create an electrifying teaser film that merges the worlds of soccer and music. Featuring powerful visuals and immersive soundscapes, the film captures the unyielding energy and artistry of the beautiful game.
  • WSJ Custom Content2024WSJ Custom ContentSizzle reels

    WSJ Custom Content: Beyond Your Imagination

    The 2024 showreel RIOT cut for WSJ Custom Content itself, built from years of its films, ours among them.In collaboration with WSJ Custom Content, RIOT crafted a dynamic sizzle reel titled "Beyond Your Imagination." This visual symphony captures years of iconic moments, showcasing the evolution of creative storytelling and the power of bespoke content.

Tell us about your project

A few lines is enough to start. We read every brief the same day, then set up a call or a meeting to talk it through, and tailor a plan and a bid from there.

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