LA Galaxy: DJ Alesso Teaser Film
In a groundbreaking collaboration with LA Galaxy, RIOT has once again pushed the boundaries of creative innovationThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments., this time for the much-anticipated 2024 season opener where multi-platinum DJ and producer Alesso performed during the match against Inter Miami CF at Dignity Health Sports Park.
The conceptThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. was clear from the outset: to transport LA Galaxy into the cosmic realm, symbolizing a new era of unparalleled experiences both on and off the field. Our team envisioned a journey that was not just a visual feast but an immersive narrative, leading viewersThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. through a galaxy of fantasy and space-driven imagery.
From satellites navigating extreme space weather to the mysterious depths of anti-gravity liquids and rivers, every frame was meticulously crafted to captivate and intrigue.
“This project stands as a testament to the magic that unfolds when artists are given the liberty to explore, create, and innovate without constraints.”
A scene of asteroids floating in space from the LA Galaxy x DJ Alesso teaser film.
Sound designFunction meets form—design shapes how brands look, feel, and connect through everything from logos to layouts. played a pivotal role in this interstellar voyage, with meticulously synchronized shots leading to an explosive Alesso drop, propelling the teaser into the stratosphere. The music, provided by Alesso himself, was not just a backdrop but the heartbeat of the videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t., elevating the visual experience into a sensory explosion.
The narrative was intentionally abstract, a collage of random yet evocative visuals, each designed to elicit a profound emotional response from the viewer. This approachThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. not only maintained a veil of mystery but also ignited the imagination, leaving fans eager for what the new season will unveil. Integrating the LA Galaxy brand into this cosmic journey was pivotal. By weaving the team’s imagery and logos throughout the video, we anchored the celestial experience firmly to the club’s identity, culminating in a call to action that beckoned fans to explore the new stadium experience firsthand.
The radiant golden DJ Alesso symbol featured in the LA Galaxy x DJ Alesso teaser film.
The response was nothing short of phenomenal. The LA Galaxy team, having given RIOT creative agency full creative freedom, were astounded by the result, approving the film without a single change—a rare occurrence in the world of creative collaborations. Fans echoed this sentiment, with reactions ranging from “LEVEL UP” to “Sick!” and “Damn that’s sick tbh,” signaling a resounding approval that resonated across social platforms.
This project stands as a testament to the magic that unfolds when artists are given the liberty to explore, create, and innovate without constraints. It was not just a project for us but a celebration of creativityThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments., a harmonious blend of sports and artistry that has set a new precedent for what is possible in the realm of sports entertainment.
As we reflect on this journey, we at RIOT are reminded of the power of collaboration, innovation, and the sheer joy of creation. The LA Galaxy 2024 season opener was an invitation to explore new worlds, and we are proud to have crafted the beacon that will lead fans and players alike into this new realm.
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2.25.24
— LA Galaxy (@LAGalaxy) February 20, 2024
We're turning up with @Alesso this Sunday!
📰: https://t.co/4vEYhTJrYf pic.twitter.com/U0v5TNoSmM
