LA Galaxy: Galaxy Rise
Continuing our partnership with LA Galaxy, we were excited to develop the premiere episode of their monthly Apple TV series, “Galaxy Rise.” This series focuses on enriching the local LA community, promoting inclusivity in sports, and fostering open dialogues for everyone.
For the Galaxy Rise project the ideaAn idea is a thought, concept, or mental image that emerges as a solution, inspiration, or innovation. Ideas form the foundation of creativity and problem-solving, driving progress and sparking new opportunities. was for us to create the first episode and set the standard of the show in terms of look, feel and vibe and then hand off all created assets to the LA Galaxy internal videoVideo is a powerful visual medium that combines moving images, sound, and text to convey messages, tell stories, and engage audiences. It is used across platforms and industries to inform, entertain, and inspire. team to create the remainder of the episodes for the season.
RIOT’s creative team utilized a rich array of clips, featuring influential speakers and community interviews, to craft an episode that resonates with all viewersAn audience is a group of individuals who receive and engage with a specific message, content, or product. In marketing and creative fields, understanding the audience is critical to crafting resonant and impactful strategies and campaigns., particularly the younger, more impressionable audienceAn audience is a group of individuals who receive and engage with a specific message, content, or product. In marketing and creative fields, understanding the audience is critical to crafting resonant and impactful strategies and campaigns. who can be the real change-makers.
Maintaining the visual style from our other LA Galaxy collaboration “The Future is Now” and the opening trailers, we incorporated our distinctive full-screen text animations and dynamic motion graphics. This approachStrategy is a structured and goal-oriented plan designed to achieve specific objectives by leveraging resources and actions in an organized and intentional manner. It serves as a roadmap for success across various disciplines, from business to marketing. not only ensured stylistic consistency but also heightened the narrative’s energy and impact.
Experience the entire episode in the player above and browse through some of the exceptional graphics in the gallery below.