Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision
Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision
As part of our long-standing collaboration with SoulCycle, we captured the essence of the transformative SoulCycle experience through a collection of docufilms that tell the individual stories of their most popular instructors. Here we center our narrative around Souereya, a charismatic and passionate SoulCycle instructor from NYC, translating her vibrant energy into a visually stunning docufilm. Known for high-intensity, indoor cycling workouts designed to rejuvenate the mind, body, and soul, SoulCycle classes are more than simply physical exercises—they’re spiritual sanctuaries. SoulCycle riders unite in high-energy studios, moving in sync to the beat of unique playlists, driven by the inspirational guidance of legendary instructors. This holistic approach ensures every session is an immersive journey, culminating in a profound sense of achievement and community belonging. Since 2014, Souereya has been a beacon of inspiration, guiding riders through the SoulCycle journey with her dynamic enthusiasm and heartfelt connection. “I love movement… It helps you remember that it isn’t all that serious.” Her story, set against the striking backdrop of New York City, symbolizes the uplifting and transformative essence of SoulCycle. Our dedication to storytelling is evident in these SoulCycle docufilms. We don’t just tell an individual story; we create a way for […]
Directed, Creative Direction, Editing, Post, Color, Titles, FX, Branding, Design, Photography, Social, Music Supervision
Directed, Creative, Edited, Post, Color, FX, Sound, Social
Directed, Creative, Edited, Post, Color, FX, Sound, Social
Directed, Creative, Edited, Post, Color, FX, Sound, Social
Directing, Editing, Post & Color
2016 has been a year of heavy emotion for everyone. We’ve had to cope with the loss of some of the world’s brightest talents whilst also enduring what has been some of humanity’s most painful and personal struggles ever witnessed. Many are ready to put 2016 behind them already, left wondering what the future may hold for the world and humanity in general in 2017. Shot on a freezing cold day on the streets of New York City, “The Future Is Unwritten” is a short film that was carefully crafted by Chris “MUG5” Maguire and Zach Jopling for pioneering NYC creative agency RIOT. Jopling and Maguire pose one question to their subjects asking them about their individual hopes for the world in 2017. While the answers are as diverse as the people themselves, ranging from understanding, unity, and peace, to love and finding common ground, one word repeatedly surfaces and serves as a common thread, connecting each and every individual: hope. “The Future Is Unwritten” is a carefully and lovingly cultivated short film that is beautifully rendered in black and white to capture intimacy and urgency through the eyes of the subjects, with a perception of how even the smallest […]
Directing, Editing, Post, Color, Music Supervision
