Washington Commanders: Making The Mascot
We’re very excited to share our ninth collaboration (!) with the Washington Commanders. Our “Making The Mascot” film is a longer form follow-up to the recently released Major Tuddy mascot teaser that was shared across a variety of media channels including social media and in stadium prior to Major Tuddy’s official reveal.
Shot in documentary style over a few months, our creative agency directed the internal Washington Commanders content team on what would help create a compelling and detailed glimpse into the creation of their official mascot, Major Tuddy. We captured interactions with players from the past and present, fans, the club’s president, as well as Tuddy on the pitch for his reveal, including celebrations with the players after a touchdown.
Of major importance was to shoot the making of Major Tuddy’s mascot outfit by Bam Mascots in Toronto, Canada. During this capture we were able to highlight initial prototypes and illustrations all the way through to interviews with the hands-on craftspeople. The materials, drawings, and details were all included to show Major Tuddy’s creation in a variety of stages to help fans visually understand all the details that went into the making of Major Tuddy.
You can watch our “Making The Mascot” docu-film in the player at the top, check out the gallery below to get a an overview visual glimpse or read more about our “Making The Mascot” film in our latest journal entry.
Making the Mascot: An inside look at the creation of @MajorTuddy@pepsi | #HTTC pic.twitter.com/HkJqJD2AeB
— Washington Commanders (@Commanders) January 27, 2023
