2023 was the start of our creative journey with Major League Soccer superstars, LA Galaxy. Our original creation was an opening trailer for the season which highlighted the rivalry between LA Galaxy and LAFC while also letting the fans know that this game would be happening where it all began for LA Galaxy – at the Rose Bowl in Pasadena, CA. Due to extreme weather conditions, the game was called off at the last moment and was rescheduled for independence day. To amplify the rivalry once more, we were tasked with creating a variety of campaign assets for the rescheduled Rose Bowl Stadium game and continue where we left off earlier in the season. For this campaign we created three different films: Rose Bowl Ticket Push Trailer: The first of our trailers, the intent of this film was to build up hype before the big game while also serving as a final ticket sales push to help sell out the Rose Bowl game. Our film successfully helped make that happen! Match Day -1 Hype Film: A reminder that tomorrow was the day that something historic was going to happen. In Stadium / Broadcast Hype Film: This film was played in […]
Celebrating 20 years of the iconic Dignity Health Sports Park, the home base of LA Galaxy of Major League Soccer, we were thrilled to curate a video sizzle reel showcasing the stadium’s multifaceted history for their social media platforms. We sifted through years of archival footage, searching for those standout moments that have defined the stadium over the past two decades. This journey took us through an array of events, from electrifying boxing matches to captivating live music performances, all destined for our final cut. Our sizzle reel not only narrates the transformation of the stadium but also interweaves iconic MLS football moments, a diverse range of sports events, TV shows, and memorable live concerts. Enhanced with FPV drone footage, dynamic motion graphics, and a distinct logo sting, our creation honors the rich history of this versatile event venue. Experience the full video in the above player and explore our accompanying gallery below, as we celebrate two decades of the Dignity Health Sports Park, a home for sports and entertainment legends alike. Dignity Health Sports Park 20th Anniversary Gallery Dignity Health Sports Park 20th Anniversary Social Media View this post on Instagram A post shared by LA Galaxy (@lagalaxy) Home […]
For more than a decade we’ve been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We’re proud to share our latest collaboration with Coach, bringing them one step closer to our hearts – this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It’s been a long time coming and we’re so excited to share all the creative work we’ve put into Coach’s new sustainability-focused brand, Coachtopia – just in time for this year’s Earth Day too! We’re extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. If you’re fans of our work, you may have already seen the Coach (Re)Loved ReMade advertising campaign that was focused on sustainability, where old materials were […]
LA Galaxy approached us to create a season opening trailer to build up hype for their first game of the 2023 MLS season with long time derby rivals LAFC. Our trailer is the first introduction to LA Galaxy fans for the upcoming season and it’s a rowdy one! As with most derby matches, there’s a lot of rivalry weight riding on the game and we really dialed into this to build up hype for the 2023 season’s first Los Angeles Derby. LA Galaxy left their last game with LAFC feeling robbed and our trailer really sets the scene for what is likely to be a successful victory. We set the tone for the game with a heavily emotional song, slick motion graphics, and appropriate lyrics that narrate the two teams history perfectly with lines like “No matter what opposition you bring…” and “we ain’t got no fear.” We made the decision early on in the creative process that we would open with one goal and that would be the only one we showcased. After that we created viewer emotion and hype through high-energy clips of the derby rivalry, moments of celebration – of course from many, many LA Galaxy goals, team […]
Our first collaboration with LA Galaxy saw us diving deep into the history and archives of the club with the mammoth task of creating an historical journey into LA Galaxy as a team, the results of which are being featured on the MLS official Apple TV channel. With a super tight deadline, we got to work by researching, reading, watching and ingesting all the content we could to understand what makes LA Galaxy the team it is. Over the course of three days, we downloaded, and consumed an entire legacy in a seemingly impossible timeframe. The shining light throughout the footage we saw in the archives and the stories we read online was the energy and loyalty of the fans. As such, we wanted to ensure “The Future Is Now” reflects the fans as a shining light by highlighting them and respecting the importance they play in the clubs legacy. We wanted to tell a rich team story that was as deep and historical as possible. We covered everything from the first-ever game at the iconic Rose Bowl stadium in the 90s, their first legend Cobi Jones, the milestone of British soccer legend David Beckham signing with the team that […]
A spooky Halloween clip for the Washington Commanders social media channels to build up hype for their game against the Indianapolis Colts.
We created a stop-motion animation film and used intricate ASMR sound design to bring Coach's (Re)Loved – Remade Rexy Puzzle to life.
A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.
A unique, fast-paced, cinematic, high-fashion-style film highlighting subject matter that is traditionally difficult to visualize.
Our long-time relationship with Coach brought us to this new film for their associated non-profit agency, the Coach Foundation to help highlight the significant progress they’ve made in unlocking the dreams of 5,000 young people through scholarships. Our film would also serve as inspiration to encourage Coach employees to participate in the mentorship program, helping under represented youth with opportunities not regularly available to them. We created a touching and authentic film that highlights the impact the Coach Foundation is having on young people around the world. Utilizing raw, self-filmed personal messages alongside a subtle, yet eye-catching visual aesthetic our film is a true celebration of the amazing work the Coach Foundation is doing for young people that deserve a chance.
