Nutrafol x Sephora: Skin
We teamed up with Nutrafol and Sephora to bring their Skin Nutraceutical project to life, a journey that dared us to celebrate the unadulterated allure of natural beauty. This creative collaboration allowed us to zoom in closer than ever, capturing silent narratives woven into the essence of our subject’s visage.
Nestled within the vibrant heart of NYC, our creative agency transformed into a crucible of creativityThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments.. Amidst our space, we rediscovered a treasure of portraiture—our mid-century modern studio’s original, 40s era skylight dome.
We’re proud to have one of the most unique light sources.
This architectural relic became our source of natural illumination, casting a radiant glow that embraced our model in the soft embrace of perfectly diffused daylight. This unique lighting setup allowed us to capture the ephemeral charm of natural light. The outcome? A film where the genuine, ethereal allure of authenticity eclipses any commonplace, artificial brightness.
This project hinged on the delicate balance of light and subtlety to highlight our model’s natural beauty, aligning seamlessly with the brand’s Skin paletteThe visual voice—color schemes define the mood, style, and identity of a brand, anchoring everything from design to motion.. Clad in colors reflecting Nutrafol’s range, our model transcended being merely a campaign face to embody Nutrafol’s nurturing spirit. The fusion of visuals and narrative crafts a cohesive story. Enhanced by crisp, understated animations, we create an experience that unfolds gradually, inviting viewersThe heartbeat of every campaign—understanding and engaging the right audience is the key to crafting messages that resonate and drive action. on a captivating journey.
This creative collaboration was all about the artThe soul of creativity—art is the foundation of visual storytelling, shaping the way brands, campaigns, and experiences connect with audiences. of subtlety and the power of light to perfectly haromonize our model’s natural beauty. Dressed in hues that echo the brand’s Skin palette, our model wasn’t just a face for the campaign; she was the embodiment of Nutrafol’s nurturing spirit. The fusion of visuals and narrative crafts a cohesive story.
Enhanced by crisp, understated animations, we create an experience that unfolds gradually, inviting viewers on a captivating journey. We meticulously shaped the soundscape, choosing the perfect capsule from our Blue Bottle tube microphone collection to complement our narrator’s voice. This selection highlighted her natural tones, adding warmth and inviting depth, weaving the narrative together with crystal-clear coherence.
From innovative lighting techniques to embracing the beauty of nature, each aspect was carefully curated to highlight Nutrafol‘s core values as a brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception.. Immerse yourself in the story with the film featured above, and explore our curated selection of visuals in the gallery below.
