LA Galaxy: Season Opener 2024
In our latest collaboration with the LA Galaxy team, we set out to create a dynamic trailer for their social media platforms, sparking excitement among fans for the first home match of the 2024 season against Inter Miami CF.
Utilizing stunning visuals of the cloud-enshrouded LA skyline, we designed a teaser that not only boosts LA Galaxy’s brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. but also connects it with the infinite expanse of the cosmos and the limitless nature of dreams. This endeavor went beyond merely advertisingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact. a match; it aimed to craft a scene where the Galaxy ascends beyond the clouds.
In the videoYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t., we intricately blend custom motion graphics with deep textures, inspired by the vintage charm of old VHS tapes. The trailer flickers with glitches, evoking the feeling of rediscovering a cherished memory. This creative direction wasn’t just for style; it represents the enduring legacy of LA Galaxy.
Originally crafted for landscape viewing, we adapted the project for various screen aspect ratios and sizes which posed distinct challenges. Yet, this process highlighted our dedication to quality and adaptability, ensuring the trailer’s effect resonated on every device.
This project showcases our creative studio’s forward-thinking approachThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. to storytellingEmotion meets impact—storytelling is the heartbeat of branding, using narrative to connect with audiences and drive action. and production. By merging advanced visuals with narratives that are rich in culture, we’ve not only paid homage to the essence of LA Galaxy but also raised the bar for sports marketingStories with purpose—marketing connects brands to people through strategy, creativity, and campaigns that drive impact..
Behind the Scenes: Unseen CreativityThe spark that starts it all—creativity is the fearless pursuit of new ideas, powerful stories, and unforgettable brand moments.
While we’re incredibly proud of our “LA Galaxy: Season Opener 2024” campaign, we also had an ambitious conceptThe spark that starts it all—ideas fuel campaigns, shape strategy, and turn bold thinking into unforgettable creative. that didn’t make it to the screen. Discover the story behind our unproduced adThe art of persuasion—advertising is the strategic storytelling that builds brands, shapes perceptions, and drives consumer action across multiple channels., “Beckham’s Call,” a creative visionThe spark that starts it all—a concept is the big idea that shapes campaigns, guiding everything from visuals to messaging. that explores Beckham’s journey and a tantalizing twist involving Messi. Read more about this unrealized creation in our latest journal entry.
Experience the main trailer at the top and discover additional content below.
