We teamed up with Nutrafol and Sephora to bring their Skin Nutraceutical project to life, a journey that dared us to celebrate the unadulterated allure of natural beauty. This creative collaboration allowed us to zoom in closer than ever, capturing silent narratives woven into the essence of our subject’s visage. Nestled within the vibrant heart of NYC, our creative studio transformed into a crucible of creativity. Amidst our space, we rediscovered a treasure of portraiture—our mid-century modern studio’s original, 40s era skylight dome. This architectural relic became our source of natural illumination, casting a radiant glow that embraced our model in the soft embrace of perfectly diffused daylight. This unique lighting setup allowed us to capture the ephemeral charm of natural light. The outcome? A film where the genuine, ethereal allure of authenticity eclipses any commonplace, artificial brightness. This project hinged on the delicate balance of light and subtlety to highlight our model’s natural beauty, aligning seamlessly with the brand’s Skin palette. Clad in colors reflecting Nutrafol’s range, our model transcended being merely a campaign face to embody Nutrafol’s nurturing spirit. The fusion of visuals and narrative crafts a cohesive story. Enhanced by crisp, understated animations, we create an experience […]
Discover the inspiring collaboration in 'LA Galaxy x Omega: Small Plan Big Impact,' where football meets entrepreneurship. Join LA Galaxy players as they explore local businesses, blending their passion for soccer with diverse interests like interior design, culinary arts, and fashion. This unique web series, sponsored by Omega Accounting Solutions, celebrates creativity, community, and the unexpected intersections of sports and local enterprises.
In an ever-evolving realm of hair wellness, our collaboration with Nutrafol wasn’t merely about painting a narrative. It was a strategic endeavor designed to amplify brand awareness and, more crucially, propel sales. We harmoniously combined advanced cinematography with evocative narratives, producing a series of films that resonate with the essence of holistic hair health. At the campaign’s core lay dual objectives: augmenting brand visibility and driving sales. While initially conceptualized for YouTube, the films’ unprecedented success warranted their evolution into OTT versions, which have also been resonating powerfully with audiences. Nutrafol Hair Wellness Campaign: A Fusion of Storytelling and Cinematic Mastery The magic truly unfolded behind the scenes. With the Nutrafol team present at our studios, every idea, every frame, and every soundbite was a collaboration. From conceptualization in our cyclorama studios to recording distinct voice-overs and CTAs in our specialized vocal booth, every step was a dance of innovation and cohesion. Interestingly, while the same talents lent their voices in both scenarios, the nuanced audio quality difference between the narrative and CTAs added a layer of sophistication. What sets these films apart in the crowded landscape of wellness advertising? Our inspiration was drawn from fashion films, and it reflects in […]
2023 was the start of our creative journey with Major League Soccer superstars, LA Galaxy. Our original creation was an opening trailer for the season which highlighted the rivalry between LA Galaxy and LAFC while also letting the fans know that this game would be happening where it all began for LA Galaxy – at the Rose Bowl in Pasadena, CA. Due to extreme weather conditions, the game was called off at the last moment and was rescheduled for independence day. To amplify the rivalry once more, we were tasked with creating a variety of campaign assets for the rescheduled Rose Bowl Stadium game and continue where we left off earlier in the season. For this campaign we created three different films: Rose Bowl Ticket Push Trailer: The first of our trailers, the intent of this film was to build up hype before the big game while also serving as a final ticket sales push to help sell out the Rose Bowl game. Our film successfully helped make that happen! Match Day -1 Hype Film: A reminder that tomorrow was the day that something historic was going to happen. In Stadium / Broadcast Hype Film: This film was played in […]
20th Anniversary of Dignity Health Sports Park: A Tribute to Legacy Dignity Health Sports Park, an emblematic landmark in the world of sports, marks its 20th anniversary this year. Synonymous with the LA Galaxy of Major League Soccer, this stadium has witnessed countless memories over the years. To celebrate this milestone, we’ve crafted a video reel to encapsulate its vibrant history, tailored especially for our social media followers. A Deep Dive into Archival Footage Our team meticulously sifted through decades of footage to ensure that we captured those standout moments that have defined the stadium’s narrative. Whether it’s an electrifying LA Galaxy match, a boxing bout that had fans on the edge of their seats, or a live music performance that reverberated through the stands, our reel ensures no significant moment goes unnoticed. Blending Iconic Moments with Modern Aesthetics More than just a chronological recap, our reel offers a seamless fusion of iconic MLS moments, diverse sports events, popular TV showcases, and live concerts that have graced the Dignity Health Sports Park. To further enhance the viewing experience, we’ve augmented our content with state-of-the-art FPV drone visuals and dynamic motion graphics. Our signature logo sting is the cherry on top, […]
For more than a decade we’ve been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We’re proud to share our latest collaboration with Coach, bringing them one step closer to our hearts – this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia. Enter, Coachtopia It’s been a long time coming and we’re so excited to share all the creative work we’ve put into Coach’s new sustainability-focused brand, Coachtopia – just in time for this year’s Earth Day too! We’re extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. If you’re fans of our work, you may have already seen the Coach (Re)Loved ReMade advertising campaign that was focused on sustainability, where old materials were […]
One spring day in early 2023, Coach asked us to put together a crew that would be able to capture content across sixteen different sets, spread out across Gantry Plaza State Park in Long Island City, NY. As part of our BTS capture Coach also wanted us to interview and shoot portraiture with all ten of the talent that would be featuring in their campaign film. Add in to the mix that there was basically no time slots put aside for our work due to time constraints and we found ourselves having a lot of fun pulling people aside, chatting with them and capturing their personalities under seemingly impossible circumstances – one of our interviews was half done walking between sets! We put together two units, one that would focus on trying to be ten different places at once and capture as much true behind the scenes as possible (see main film above), the second unit focused on pulling talent aside, chatting with them and capturing portraiture. This was probably one of the most challenging, yet fun shoots we’ve done so far with Coach. With multiple locations and ten people to capture in a tight timeframe, it was time […]
A very unique and interesting part of our collaborations with Coachtopia this past couple of years was our hand-drawn animated how-to video for their Coachtopia app which launched today. All Coachtopia products created will feature an emblem that has an NFC chip embedded within it. This NFC chip serves as your product’s passport and will allow you to track your product’s lifecycle. In the future, you’ll also be able to see how one product becomes another, or who previously owned your product etc. This chip does a lot of cool stuff but most people have no idea what an NFC chip is, or how to activate it. That’s where we come in. Our film was conceived, storyboarded, and created as a vertical aspect ratio (9×16) as it will live solely on the Coachtopia app. We utilized Bonnie, a flower to help welcome everyone to Coachtopia, demonstrate how to use the NFC chip, explain what it is, where to find it, and what this unique technology will allow you to do. We had Molly, one of the Coachtopia community members come out to our studios to record the voice for Bonnie in advance of the animation process in our booth. Utilizing […]
Continuing our partnership with LA Galaxy, we were excited to develop the premiere episode of their monthly Apple TV series, “Galaxy Rise.” This series focuses on enriching the local LA community, promoting inclusivity in sports, and fostering open dialogues for everyone. For the Galaxy Rise project the idea was for us to create the first episode and set the standard of the show in terms of look, feel and vibe and then hand off all created assets to the LA Galaxy internal video team to create the remainder of the episodes for the season. Our creative team utilized a rich array of clips, featuring influential speakers and community interviews, to craft an eepisode that resonates with all viewers, particularly the younger, more impressionable audience who can be the real change-makers. Maintaining the visual style from our other LA Galaxy collaboration “The Future is Now” and the opening trailers, we incorporated our distinctive full-screen text animations and dynamic motion graphics. This approach not only ensured stylistic consistency but also heightened the narrative’s energy and impact. Experience the entire episode in the player above and browse through some of the exceptional graphics in the gallery below.
LA Galaxy approached us to create a season opening trailer to build up hype for their first game of the 2023 MLS season with long time derby rivals LAFC. Our trailer is the first introduction to LA Galaxy fans for the upcoming season and it’s a rowdy one! As with most derby matches, there’s a lot of rivalry weight riding on the game and we really dialed into this to build up hype for the 2023 season’s first Los Angeles Derby. LA Galaxy left their last game with LAFC feeling robbed and our trailer really sets the scene for what is likely to be a successful victory. We set the tone for the game with a heavily emotional song, slick motion graphics, and appropriate lyrics that narrate the two teams history perfectly with lines like “No matter what opposition you bring…” and “we ain’t got no fear.” We made the decision early on in the creative process that we would open with one goal and that would be the only one we showcased. After that we created viewer emotion and hype through high-energy clips of the derby rivalry, moments of celebration – of course from many, many LA Galaxy goals, team […]
