IWC Schaffhausen: NYC Flagship Film

IWC Schaffhausen, the pinnacle of Swiss luxury watchmaking, tasked us with a high-stakes project: to create a compelling video for their brand-new flagship store at the legendary corner of 60th and Madison Avenue in NYC.

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Red Bull Kumite: Times Square Live Stream OOH Screen Graphics

Back in March, we took on a pretty intense project for the 2024 Red Bull Kumite, right in the heart of Times Square. Our job? Design and create the graphics for the event, making sure the games looked amazing on a massive 8K corner screen in New York City. We crafted the fullscreen visual experience, with graphics seamlessly laid over live camera feeds, resulting in a high-end and visually stunning display. Red Bull Kumite is one of the must-watch tournaments on the Street Fighter and Fighting Game Community calendar, featuring 16 of the world's top Street Fighter players battling for the title of Red Bull Kumite Champion. The atmosphere was electric, with onlookers and participants alike immersed in the intense action and breathtaking visuals. The event was streamed live on Red Bull Gaming's Twitch and YouTube channels, giving a global audience of hundreds of thousands a front-row seat. Plus, the 360,000 people who pass through Times Square each day got to experience the excitement. The vibrant graphics and the thrill of playing on such a grand stage made the event unforgettable. One attendee even said, "The energy in Times Square was palpable, and the graphics on the big screen were […]

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Nutrafol x Sephora: Skin

We teamed up with Nutrafol and Sephora to bring their Skin Nutraceutical project to life, a journey that dared us to celebrate the unadulterated allure of natural beauty. This creative collaboration allowed us to zoom in closer than ever, capturing silent narratives woven into the essence of our subject's visage. Nestled within the vibrant heart of NYC, our creative studio transformed into a crucible of creativity. Amidst our space, we rediscovered a treasure of portraiture—our mid-century modern studio's original, 40s era skylight dome. [caption id="attachment_6342" align="aligncenter" width="1200"]Nutrafol X Sephora - Skylight We’re proud to have one of the most unique light sources.[/caption] This architectural relic became our source of natural illumination, casting a radiant glow that embraced our model in the soft embrace of perfectly diffused daylight. This unique lighting setup allowed us to capture the ephemeral charm of natural light. The outcome? A film where the genuine, ethereal allure of authenticity eclipses any commonplace, artificial brightness. This project hinged on the delicate balance of light and subtlety to highlight our model's natural beauty, aligning seamlessly with the brand's Skin palette. Clad in colors reflecting Nutrafol's range, our model transcended being merely a campaign face to embody Nutrafol's nurturing spirit. The fusion of visuals and narrative crafts a cohesive story. Enhanced by crisp, understated animations, we create an experience that unfolds gradually, inviting viewers on a captivating journey. This creative collaboration was all about the art of subtlety and the power of light to perfectly haromonize our model's natural beauty. Dressed in hues that echo the brand's Skin palette, our model wasn't just a face for the campaign; she was the embodiment of Nutrafol's nurturing spirit. The fusion of visuals and narrative crafts a cohesive story.

  Enhanced by crisp, understated animations, we create an experience that unfolds gradually, inviting viewers on a captivating journey. We meticulously shaped the soundscape, choosing the perfect capsule from our Blue Bottle tube microphone collection to complement our narrator's voice. This selection highlighted her natural tones, adding warmth and inviting depth, weaving the narrative together with crystal-clear coherence. From innovative lighting techniques to embracing the beauty of nature, each aspect was carefully curated to highlight Nutrafol's core values as a brand. Immerse yourself in the story with the film featured above, and explore our curated selection of visuals in the gallery below.

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LA Galaxy x Omega: Small Plan Big Impact

Discover the inspiring collaboration in 'LA Galaxy x Omega: Small Plan Big Impact,' where football meets entrepreneurship. Join LA Galaxy players as they explore local businesses, blending their passion for soccer with diverse interests like interior design, culinary arts, and fashion. This unique web series, sponsored by Omega Accounting Solutions, celebrates creativity, community, and the unexpected intersections of sports and local enterprises.

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Nutrafol: Youtube & OTT Hair Wellness Campaign

Nutrafol Wellness Campaign: For WomenLife ChangesChronicling personal and professional transitions, from life's joys to its challenges, we explored their profound impact on hair wellness.Lifestyle TriggersA delicately weaved tale of everyday habits that inadvertently shape hair health, highlighting the importance of awareness and proactive care.Thinning StatVenturing into the reality where over half of women grapple with thinning hair, we presented both the challenges and the healing pathways.Nutrafol Wellness Campaign: For MenGeneticsA thoughtful reflection on genetics and their enduring influence on hair's vitality and resilience.Thinning StatA stark presentation, focusing on the unsettling fact that over 80% of men face hair thinning, urging introspection and proactive measures.Sexual PerformanceEngaging in an earnest dialogue, this narrative unveiled the intersections between hair supplements and the concerns of male vigor.Nutrafol Wellness Campaign: For BothMelding the stories of both genders, we crafted additional films that celebrated universality. Highlighting concerns and solutions shared by all, Nutrafol's diverse product range became the harmonizing chord.Lifestyle TriggersLife ChangesThinning StatNutrafol Wellness Campaign: Over The Top (OTT) VersionsWomen: Life Changes OTTMen: Sexual Performance OTTFor Both: Lifestyle Triggers OTT

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LA Galaxy: Rose Bowl Campaign

Match Day -1 Hype FilmRose Bowl Ticket Push TrailerLA Galaxy VS LAFC: Rose Bowl Campaign Gallery LA Galaxy VS LAFC: Rose Bowl Campaign Social Media Presence View this post on Instagram A post shared by LA Galaxy (@lagalaxy) View this post on Instagram A post shared by LA Galaxy (@lagalaxy) View this post on Instagram A post shared by LA Galaxy (@lagalaxy) The countdown begins now 🌹7.04.23 — This is for LA.— LA Galaxy (@LAGalaxy) June 26, 2023 This rivalry always means more.Tomorrow, we battle for LA.— LA Galaxy (@LAGalaxy) July 4, 2023 Our LA. Our Galaxy.Today is for LA.— LA Galaxy (@LAGalaxy) July 4, 2023

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LA Galaxy: Dignity Health Sports Park 20th Anniversary

Dignity Health Sports Park 20th Anniversary Social Media View this post on Instagram A post shared by LA Galaxy (@lagalaxy) Home sweet home 💙🤍💛Here’s to celebrating 20 years at @dignityhealthsp, and the 20 to come.— LA Galaxy (@LAGalaxy) June 15, 2023 Dignity Health Sports Park 20th Anniversary Gallery

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Coach: Introducing Coachtopia

For more than a decade we've been getting creative with Coach on a wide variety of campaigns and visuals, helping to further cement them as one of the leading fashion brands around the world. We're proud to share our latest collaboration with Coach, bringing them one step closer to our hearts - this time we helped Coach with the creation of a new sub brand visual identity that is focused on sustainability, Coachtopia.

Enter, Coachtopia

It's been a long time coming and we're so excited to share all the creative work we've put into Coach's new sustainability-focused brand, Coachtopia - just in time for this year's Earth Day too! We're extremely proud to showcase the wide range of creative collaborations we have worked on for Coachtopia, a brand that is putting circular fashion first through the use of pioneering production, technology and lifecycle concepts. And the coolest part? Coachtopia is all centered around a collective of Gen Z designers, influencers and activists that are all working together to make positive impact in the world. [caption id="attachment_4336" align="aligncenter" width="1459"]Introducing: Coachtopia Photo by: Adrian Nina of the Coachtopia Ergo bag that has sold out twice in the first week of the brand's existence![/caption] If you're fans of our work, you may have already seen the Coach (Re)Loved ReMade advertising campaign that was focused on sustainability, where old materials were used to make new products. With the (Re)Loved ReMade campaign we created two heartwarming stop motion films for the Coach Remade Rexy Puzzle and the Coach Remade Bear. Today, we're excited to finally be able to share all of our Coachtopia creations that have helped shaped the brand creative and visual identity - including a variety of BTS vignettes and glimpses into the making of their super cool campaign film.

What is Coachtopia?

Coachtopia is a new sustainable fashion brand that was pioneered by global fashion powerhouse house Coach. Coachtopia is pioneering a circular future for Gen Z designers, thinkers, makers, and consumers. The brand's goal was to completely rethink the way we use waste and to find better ways to up-cycle, recycle, and transform fashion items after they have been purchased / used.
  The Coachtopia community (or neighborhood as one of the community members stated in our interview with them) is made up of passionate, creative people that love the world they live on. This neighborhood is collaborating directly with Coach to disrupt the fashion world forever. Focusing solely on what the Gen-Z demographic wants, Coachtopia gives our younger generation a platform for their creative voices, allowing everyone involved to contribute to a sustainable future on planet earth. The fashion that is created however is for everyone and there are pieces that will appeal to all generations - key earring anyone?

What is Circular Fashion?

Circular fashion is an innovative approach to fashion that creates a closed-loop system, where materials and products are continuously re-used, recycled, or up-cycled, minimizing waste and reducing the industry's environmental impact.
Unlike the traditional, linear, fast fashion model where clothes are produced, consumed, and then discarded, circular fashion products are designed to have multiple lives. Circular fashion places high importance on the way products are designed, produced and used in ways that ensure to preserve the products lifecycle for as long as possible.

The Beta Community

Our very first work for Coachtopia was early in 2022 when we were asked to come in to Coach HQ to shoot some Q&A sessions with some Gen Z consumers. At that time I don't think the full idea of Coachtopia had been formed but the importance of these sessions helped to shape the very early moments of the Coachtopia brand. Fast forward to the summer of 2022 and we were asked to create a sizzle reel that would serve as an introductory internal hype video to help welcome and teach new community members about Coachtopia and this new fashion approach.
  This introduction to the new brand was super exciting to work on and gave us the energy needed to play the long game and hype ourselves up for the next months of continued collaboration in the background. A majority of our creative endeavors for Coachtopia came in the form of hand-drawn animations which take a lot of time, patience and effort to make.

Behind The Scenes of the Coachtopia Campaign

  Further along in the journey of Coachtopia we enjoyed a fast-paced and chaotic run-and-gun behind-the-scenes shoot with some key Coachtopia community members. Our BTS work consisted of a full day shoot, pulling people aside and capturing as much BTS footage and interviews as we could. [caption id="attachment_4337" align="aligncenter" width="2048"]Coachtopia: BTS of the BTS Photo by: Adrian Nina of us shooting an interview with "The Summer I Turned Pretty" star Lola Tung[/caption] The final deliverables were a mixture of short interview clips, talent vignettes, photos and playful footage showcased in a variety of formats. With our small, two unit team we captured everything we needed to in one day and have been edited everything together at our studios for the past month. [caption id="attachment_4338" align="aligncenter" width="1366"]Introducing the Coachtopia Ergo bag Photo by: Adrian Nina of the Coachtopia Ergo bag silhouette[/caption]

Visual Identity Through Logo Stings

Any new campaign, brand, or side arm needs a strong visual identity to help it stand apart from its parent company while still feeling familiar. We were excited to be able to let the portal to the deep creative realms open up to craft some of the coolest, original and unique logo stings we've ever made.
  Coachtopia is going to be a living and breathing eco-system in the fashion industry and so variety is the antidote to the chaos of keeping things fresh as it develops. As such, we explored many different styles and visual indents to come up with a really eccentric mixed bag of tricks. We ended up creating 21 different logo stings to present to the team, six of which will be used moving forward as official Coachtopia idents.

How-To: NFC Chip Animation

To finish off the current Coachtopia collaborations and to tie everything together for our story so far, we also created a cute hand-drawn animation clip that explains how to use the NFC chip technology that is included with all Coachtopia products. Coachtopia - NFC Stills Our animated film helps instruct the viewer on the unique concept of being able to track the full history of a fashion item. Every Coachtopia item will contain an NFC chip that acts as a digital passport. When someone buys the item they can scan it with their phone and open up the app and connect the product to their account. If they sell the bag they can relinquish ownership and pass it on to someone else. It will also track all care, repair and upkeep that has been done to the item. It's a beautiful way to build a more sustainable fashion community and will give consumers a unique, new way to interact with the products they buy.

A Living and Breathing Campaign

As each Coachtopia product is made, its story begins. Our creative agency heavily relies on culture for inspiration, and sustainability efforts are one of the recent and fast-growing trends in our culture today and is something we also care greatly about. Sustainability is taking over discussions and many brand's initiatives and is something we will be working more on in the future. [caption id="attachment_4334" align="aligncenter" width="1366"] Photo by: Adrian Nina - Portrait of Coachtopia designer Sabrina Lua[/caption] Circular fashion is just a small piece of the puzzle to help us minimize waste, reduce pollution that is associated with fashion production and it's untimely disposal. There is a lot of work to do and the direction Coach is taking such a legacy brand is truly inspirational and something that other fashion power houses should take notice of. We're really excited for our Coachtopia collaborations to further develop and live and breathe alongside our other creative work. Stay tuned as we drop more content for Coachtopia!

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Coachtopia: Behind The Scenes Campaign

Coachtopia: Introducing LolaCoachtopia: Introducing MayaCoachtopia: Introducing CaulinCoachtopia: Introducing All TalentCoachtopia: Introducing The DesignersCoachtopia: Introducing The Activists

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Coachtopia: NFC Chip Animation

NFC Chip Animation GalleryAll images below are taken from the animated film and were carefully hand drawn frame by frame by our animator.

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