Branded Content

Branded Content Archives

Crafting branded content that connects

Stories that spark emotion and inspire action.

Branded content is storytelling with purpose. It’s the art of creating captivating narratives that resonate with audiences, delivering your brand’s message in a way that feels authentic, engaging, and unforgettable. At RIOT, we specialize in crafting branded content that starts conversations and drives virality.

In a world overflowing with content, your brand needs more than a message; it needs a moment. Branded content is how you can create that moment—through films that inspire, campaigns that captivate, and stories that spark an emotional connection. It’s the difference between being noticed and being remembered.

What makes branded content powerful

Unlike traditional advertising, branded content focuses on delivering value first. Whether it’s entertainment, education, or pure inspiration, the goal is to connect with your audience on a deeper level. Great branded content builds relationships and trust. It’s the kind of content that audiences seek out and share, amplifying your brand’s reach organically.

How RIOT creates branded content with impact

At RIOT, we believe that every brand has a story worth telling. Our approach combines cutting-edge creativity with a strategic understanding of audience behavior. From concept to execution, we ensure your branded content is designed to grab attention and inspire action. Here’s what we bring to the table:

Authentic storytelling

We dig deep into your brand’s essence, uncovering the unique threads that define its story and weaving them into compelling narratives. It’s not just about what your brand does—it’s about who you are, what you stand for, and how you want the world to see you. Every brand has a voice, a heartbeat, a soul, and we make it our mission to bring that to life through storytelling that feels as genuine as it is powerful.

Whether it’s a punchy short-form video designed to grab attention in an instant or an expansive, cinematic campaign that unfolds like a masterpiece, we ensure every detail resonates. Authenticity isn’t just a goal—it’s our standard. It’s about creating work that feels real, relatable, and human, connecting your audience to your brand in a way they won’t forget.

Visually stunning production

Our creative production studio is the heartbeat of RIOT—a space where bold ideas are transformed into unforgettable realities. With a team of visionary creators, we bring stories to life through innovation, precision, and a relentless pursuit of excellence.

From high-energy sizzle reels that ignite excitement to cinematic brand films that captivate and inspire, our work is designed to leave a lasting impression. Every frame we craft is a testament to our passion for pushing creative boundaries and delivering content that audiences can’t ignore.

Optimized for virality

In today’s digital-first world, creating shareable content is no longer optional—it’s essential. The success of a brand often hinges on its ability to connect with audiences in meaningful ways across platforms. At RIOT, we understand the dynamics of digital behavior and the importance of crafting content that resonates, engages, and inspires.

Every piece of branded content we create is designed with social media at its core. From eye-catching visuals to emotionally charged narratives, we ensure your brand’s story is told in a way that sparks conversation, drives engagement, and amplifies your reach. Whether it’s a viral moment or a sustained campaign, our focus is on making your content impossible to ignore.

Tailored to your goals

Whether you’re launching a product, building awareness, or redefining your brand identity, the right content can make all the difference. At RIOT, we take the time to understand your goals, ensuring that every creative decision aligns with your vision and strategy.

Our branded content is designed to do more than just look good—it delivers measurable results at every step of the journey. From captivating your audience to driving engagement and conversions, we create work that not only resonates but also achieves meaningful impact for your brand.

Iconic collaborations, unforgettable stories

From collaborating with global icons like Tiffany & Co. and Red Bull to producing viral hits for Coach and LA Galaxy, RIOT has a proven track record of creating branded content that makes an impact. We understand the power of a well-told story and the art of making it unforgettable.

Below, you’ll find a collection of branded content we’ve crafted for some of the world’s most visionary brands. Let’s create something extraordinary together.

Souereya’s Journey: A SoulCycle Experience of Strength, Movement, and Transformation
March 26, 2019 by Jack in 0 Comments

As part of our creative partnership with SoulCycle, this docufilm explores Souereya’s NYC story—a journey of resilience, passion, and transformation through movement. Follow her as she guides riders to embrace strength and self-discovery in every ride.

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Melanie’s SoulCycle Journey: A Path of Authenticity, Resilience, and Connection
September 26, 2018 by riotwashere in 0 Comments

As part of our creative collaboration with SoulCycle, this docufilm captures Melanie’s journey of resilience and self-discovery. With a powerful message to “Be your own authority,” Melanie inspires riders to embrace authenticity and connection in every SoulCycle class.

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Trammell: A SoulCycle Journey of Strength & Second Chances
September 24, 2018 by riotwashere in 0 Comments

In this powerful SoulCycle docufilm, Trammell shares his journey from life-saving heart surgery to redefining resilience in the Harlem fitness community. Directed by RIOT’s Chris “MUG5” Maguire, the film captures Trammell’s unique story of strength, recovery, and the inspiring connection he brings to every class.

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Mike Press: A SoulCycle Journey of Resilience, Transformation, and Triumph
August 5, 2018 by riotwashere in 0 Comments

Mike Press is more than a SoulCycle instructor—he’s a force of nature. From his NYC rides to his adventurous spirit on motorcycles, Mike embodies strength, grit, and inspiration for all who ride with him.

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Clinique: Beyond Perfecting Concealer
February 20, 2018 by riotwashere in 0 Comments

Editing, Post, FX, Color, GFX, Music Supervision

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Reebok: Take A Walk with Jazz Cartier (GQ)
September 29, 2017 by riotwashere in 0 Comments

Step into the rhythm of New York with Jazz Cartier in the latest episode of "Take A Walk." Directed by Chris “MUG5” Maguire, this episode follows Jazz as he finds inspiration in the vibrant streets of Chinatown and beyond, showcasing his creative process and individuality in collaboration with GQ and Reebok.

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Reebok: Take A Walk With Niia (Teen Vogue)
September 28, 2017 by riotwashere in 0 Comments

Singer-songwriter Niia takes us on an intimate journey through New York City in RIOT's "Take A Walk" series. From her townhouse to the streets of Bed-Stuy, discover the artistic spaces and inspirations that shape her music, grounded by the timeless style of Reebok Classic Leather sneakers.

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Reebok: Take A Walk With Fatima B
September 27, 2017 by riotwashere in 0 Comments

Step into the world of NYC’s vibrant style scene with Fatima B in Reebok’s Take A Walk series. Directed by RIOT’s Chris “MUG5” Maguire, this episode takes us from Harlem rooftops to Soho streets, blending iconic fashion with the city’s electric energy.

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BRIDES: Hannah Bronfman Cover Star Films
June 6, 2017 by riotwashere in 0 Comments

RIOT collaborated with BRIDES magazine to create cinematic visuals for their July 2017 cover featuring Hannah Bronfman. From creative workout films to hypnotic Instagram loops, this project blended style and storytelling.

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Macy’s: A Week’s Worth
June 2, 2017 by riotwashere in 0 Comments

RIOT’s “A Week’s Worth” film series for Macy’s showcases Missy and Plus fashion lines with cinematic NYC style. Hypnotic visuals, bold edits, and Instagram success define this summer campaign.

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