Coach x Peanuts: Brand Collaboration Campaign
An iconic American comic strip meets an American heritage brand in a playful collaboration with Charles M. Schulz’s internationally renowned Peanuts comic strip.
We were heavily involved with the Coach x Peanuts campaign. From helping conceptualize initial concepts for both the web and OOH interactions and the custom app, to photographing the West Village store for an in-app virtual store tour. Our fingers were deeply rooted in many aspects of this fantastic Coach collaboration.
The film above is a case study film put together by someone else. We are not sure who created the film but our motion graphics work is represented at various points throughout and the video gives you guys an idea of the scope of this very awesome collaboration between Coach and Peanuts.
Below you can see a walkthrough animation showcasing the Coach x Disney app and its functionality and features. We created this prior to the app creation to help provide a visual aid for the app designers. Check it out below:
The video below shows a very, very early concept of the app and a cool intro to the app that we put together that was intended to show only the first time you ever opened the app, to help build excitement for the user:
We also created custom OOH films specifically for pop-up stores around the world. The example below shows our edit for the Hong Kong Pop-Up Store.
Next up were social and Coach.com. Below you can see motion graphics concept examples that show both the homepage and a Sincerely Jules Instagram post
Lastly, we were responsible for the in-app 360 tour of the Bleeker Street store, a very early Test shot of which can be seen below:
