Sunglass Hut x Gareth Pugh

Sunglass Hut x Gareth Pugh

Sunglass Hut became the main sponsor of London Fashion Week this year and, in celebration of this fact they collaborated with epic British fashion designer Gareth Pugh. Inspired by punk, Gareth Pugh designed a custom tote bag to celebrate the occasion.

This film showcases Gareth discussing his inspirations, working at his London studio and showcasing the inspiration for his bag – his own face painted with lipstick into a Union Jack. A continued collaboration with our friends RXM Creative we edited, did color and post on what is one of our favorite collaborative films to date. We specifically love the creepy glitchy horror shots as did Gareth which he mentioned was his favorite moment of the film.

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