Coach: Pop Culture History
Through an outside PR agency in collaboration with Coach’s PR team, we were sent materials showing all the many pop culture references associated with Coach, either directly or what Coach considers to be influential to them as a brand.
We created a mixture of heritage imagery that we constructed using After Effects, from old archive imagery we were given that spans various decades. Next were clips from the many films and music videos that Coach bags have appeared in through the course of time – and there were TONS! Finally that was all mixed together with archival footage of people that Coach consider to be influential to them as a brand.
This all mixed together to create a very fun and engaging short film that tells the (his)story of Coach and its association with Pop Culture throughout the past 75 years.