Branded Content

Branded Content Archives

Crafting branded content that connects

Stories that spark emotion and inspire action.

Branded content is storytelling with purpose. It’s the art of creating captivating narratives that resonate with audiences, delivering your brand’s message in a way that feels authentic, engaging, and unforgettable. At RIOT, we specialize in crafting branded content that starts conversations and drives virality.

In a world overflowing with content, your brand needs more than a message; it needs a moment. Branded content is how you can create that moment—through films that inspire, campaigns that captivate, and stories that spark an emotional connection. It’s the difference between being noticed and being remembered.

What makes branded content powerful

Unlike traditional advertising, branded content focuses on delivering value first. Whether it’s entertainment, education, or pure inspiration, the goal is to connect with your audience on a deeper level. Great branded content builds relationships and trust. It’s the kind of content that audiences seek out and share, amplifying your brand’s reach organically.

How RIOT creates branded content with impact

At RIOT, we believe that every brand has a story worth telling. Our approach combines cutting-edge creativity with a strategic understanding of audience behavior. From concept to execution, we ensure your branded content is designed to grab attention and inspire action. Here’s what we bring to the table:

Authentic storytelling

We dig deep into your brand’s essence, uncovering the unique threads that define its story and weaving them into compelling narratives. It’s not just about what your brand does—it’s about who you are, what you stand for, and how you want the world to see you. Every brand has a voice, a heartbeat, a soul, and we make it our mission to bring that to life through storytelling that feels as genuine as it is powerful.

Whether it’s a punchy short-form video designed to grab attention in an instant or an expansive, cinematic campaign that unfolds like a masterpiece, we ensure every detail resonates. Authenticity isn’t just a goal—it’s our standard. It’s about creating work that feels real, relatable, and human, connecting your audience to your brand in a way they won’t forget.

Visually stunning production

Our creative production studio is the heartbeat of RIOT—a space where bold ideas are transformed into unforgettable realities. With a team of visionary creators, we bring stories to life through innovation, precision, and a relentless pursuit of excellence.

From high-energy sizzle reels that ignite excitement to cinematic brand films that captivate and inspire, our work is designed to leave a lasting impression. Every frame we craft is a testament to our passion for pushing creative boundaries and delivering content that audiences can’t ignore.

Optimized for virality

In today’s digital-first world, creating shareable content is no longer optional—it’s essential. The success of a brand often hinges on its ability to connect with audiences in meaningful ways across platforms. At RIOT, we understand the dynamics of digital behavior and the importance of crafting content that resonates, engages, and inspires.

Every piece of branded content we create is designed with social media at its core. From eye-catching visuals to emotionally charged narratives, we ensure your brand’s story is told in a way that sparks conversation, drives engagement, and amplifies your reach. Whether it’s a viral moment or a sustained campaign, our focus is on making your content impossible to ignore.

Tailored to your goals

Whether you’re launching a product, building awareness, or redefining your brand identity, the right content can make all the difference. At RIOT, we take the time to understand your goals, ensuring that every creative decision aligns with your vision and strategy.

Our branded content is designed to do more than just look good—it delivers measurable results at every step of the journey. From captivating your audience to driving engagement and conversions, we create work that not only resonates but also achieves meaningful impact for your brand.

Iconic collaborations, unforgettable stories

From collaborating with global icons like Tiffany & Co. and Red Bull to producing viral hits for Coach and LA Galaxy, RIOT has a proven track record of creating branded content that makes an impact. We understand the power of a well-told story and the art of making it unforgettable.

Below, you’ll find a collection of branded content we’ve crafted for some of the world’s most visionary brands. Let’s create something extraordinary together.

Coach: Introducing Coachtopia
April 20, 2023 by Jack in 0 Comments

Coachtopia is a bold new chapter for Coach, redefining fashion through sustainability and circularity. RIOT’s collaboration shaped its creative identity, blending Gen Z innovation with groundbreaking visuals. Explore how this revolutionary brand is building a better future for fashion.

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Coachtopia: Behind The Scenes Campaign
April 20, 2023 by Jack in 0 Comments

Coachtopia is Coach’s bold step into circular fashion—and RIOT was there to capture every moment. From sixteen sets to ten changemakers, see how we brought this campaign to life, featuring exclusive interviews with Lola Tung, Maya, Caulin, and the designers shaping the future.

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Coachtopia: NFC Chip Animation
April 20, 2023 by Jack in 0 Comments

Some innovations are game-changers, but only if people know how to use them. That’s where we came in. As part of our ongoing collaboration with Coachtopia, we had the rare opportunity to bring one of their most futuristic innovations to life—an NFC chip embedded in every Coachtopia product. This tiny piece of tech is a gateway into Coachtopia’s circular fashion movement. Coachtopia’s NFC chip serves as a digital passport for every product, allowing users to track its entire lifecycle. In the future, it will reveal the full journey of each item—where it’s been, how it’s been remade, and even the hands it’s passed through. But there was just one problem: most people have no idea what an NFC chip is, or how to activate it. That’s where we came in. The Challenge: Making NFC Tech Simple & Fun We needed to create something that wasn’t just a tutorial, but an experience—an engaging, easy-to-digest, hand-drawn animated film that would make learning about Coachtopia’s NFC chip effortless and entertaining. This wasn’t a generic explainer video. It had to feel alive, bursting with Coachtopia’s personality. It had to be fun, vibrant, and playful while ensuring users clearly understood how to tap into their […]

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LA Galaxy: Galaxy Rise
March 15, 2023 by Jack in 0 Comments

Continuing our partnership with LA Galaxy, we were excited to develop the premiere episode of their monthly Apple TV series, “Galaxy Rise.”  This series focuses on enriching the local LA community, promoting inclusivity in sports, and fostering open dialogues for everyone. For the Galaxy Rise project the idea was for us to create the first episode and set the standard of the show in terms of look, feel and vibe and then hand off all created assets to the LA Galaxy internal video team to create the remainder of the episodes for the season.   RIOT’s creative team utilized a rich array of clips, featuring influential speakers and community interviews, to craft an episode that resonates with all viewers, particularly the younger, more impressionable audience who can be the real change-makers. Maintaining the visual style from our other LA Galaxy collaboration “The Future is Now” and the opening trailers, we incorporated our distinctive full-screen text animations and dynamic motion graphics. This approach not only ensured stylistic consistency but also heightened the narrative’s energy and impact. Experience the entire episode in the player above and browse through some of the exceptional graphics in the gallery below. Close

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LA Galaxy: 2023 Season Opener Trailer
February 23, 2023 by Jack in 0 Comments

LA Galaxy approached us to create a season-opening trailer to build up hype for their first game of the 2023 MLS season with long-time derby rivals LAFC. Our trailer is the first introduction to LA Galaxy fans for the upcoming season and it’s a rowdy one! As with most derby matches, there’s a lot of rivalry weight riding on the game and we really dialed into this to build up hype for the 2023 season’s first Los Angeles Derby. LA Galaxy left their last game with LAFC feeling robbed and our trailer really sets the scene for what is likely to be a successful victory. We set the tone for the game with a heavily emotional song, slick motion graphics, and appropriate lyrics that narrate the two teams’ history perfectly with lines like “No matter what opposition you bring…” and  “we ain’t got no fear.” RIOT creative agency made the decision early on in the creative process that we would open with one goal and that would be the only one we showcased. After that we created viewer emotion and hype through high-energy clips of the derby rivalry, moments of celebration – of course from many, many LA Galaxy goals, […]

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Nutrafol x Sephora: Product Range Launch
January 31, 2023 by Jack in 0 Comments

Nutrafol, a renowned name in the nutraceuticals and hair care sector, recently partnered with Sephora and enlisted our creative agency to produce a comprehensive product video library to accompany the launch of their new partnership. Our team closely collaborated with Nutrafol’s creative department to create visually appealing and informative videos for each of their products available at Sephora. The Nutrafol x Sephora collaboration was a full-service agency effort, executed in-house by our creative team. We handled every aspect of video production, from ideation and storyboarding to animation, editing, sound design, and color correction. We delivered polished and sophisticated final product films highlighting the key benefits of each Nutrafol product, aiding consumers in making informed purchasing decisions while shopping at Sephora. Our Nutrafol x Sephora product launch asset creation included: 5 Nutrafol hair care product videos shot in 8K resolution for maximum clarity 5 Nutrafol nutraceutical supplement videos also captured in 8K for vivid detail 2 instructional videos for Sephora staff members, also shot in 8K, to understand the details of both Nutrafol product ranges 12 subtitled versions in English for a wider audience reach A clean, eye-catching animated Nutrafol logo sting Dynamic animated kinetic text to add visual interest Vector […]

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Washington Commanders: Introducing Major Tuddy
January 1, 2023 by Jack in 0 Comments

Our team at Riot NYC is thrilled to announce our latest collaboration with the Washington Commanders, marking a significant step in their historic rebrand with the introduction of their new and first ever mascot, Major Tuddy. The film, which was created to introduce Major Tuddy to fans on social media was also played at FedEx Field, and made a big impact and be eye-catching for both small screens and stadium-sized displays. Working with the Washington Commanders, we brought Major Tuddy to life in the green screen clips and combined it with footage from the Commanders archives to create a compelling story. Major Tuddy’s character pays homage to the nickname “The Hogs” given to a the Washington Redskins most famous offensive line that were responsible for Washington Redskins Super Bowl wins in the ’80s and ’90s. We also included scenes of the Hogettes, fans known for their wild outfits and pig snout masks.   With a mix of humor, player interactions, exciting visuals, and references to Washington Commanders history, we created a high-energy film that was shared on all the Commanders social media channels and received widespread coverage in media outlets. Stay tuned for our next project, “Making The Mascot,” a […]

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Washington Commanders: Scary Season
October 30, 2022 by Jack in 0 Comments

A spooky Halloween clip for the Washington Commanders social media channels to build up hype for their game against the Indianapolis Colts.

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Coach: (Re)Loved – Remade Rexy Puzzle
October 29, 2022 by Jack in 0 Comments

We created a stop-motion animation film and used intricate ASMR sound design to bring Coach's (Re)Loved – Remade Rexy Puzzle to life.

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Coach: (Re)Loved – Remade Bear
October 26, 2022 by Jack in 0 Comments

A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.

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