Our team at Riot NYC is thrilled to announce our latest collaboration with the Washington Commanders, marking a significant step in their historic rebrand with the introduction of their new and first ever mascot, Major Tuddy. The film, which was created to introduce Major Tuddy to fans on social media was also played at FedEx Field, and made a big impact and be eye-catching for both small screens and stadium-sized displays. Working with the Washington Commanders, we brought Major Tuddy to life in the green screen clips and combined it with footage from the Commanders archives to create a compelling story. Major Tuddy’s character pays homage to the nickname “The Hogs” given to a the Washington Redskins most famous offensive line that were responsible for Washington Redskins Super Bowl wins in the ’80s and ’90s. We also included scenes of the Hogettes, fans known for their wild outfits and pig snout masks. With a mix of humor, player interactions, exciting visuals, and references to Washington Commanders history, we created a high-energy film that was shared on all the Commanders social media channels and received widespread coverage in media outlets. Stay tuned for our next project, “Making The Mascot,” a […]
A spooky Halloween clip for the Washington Commanders social media channels to build up hype for their game against the Indianapolis Colts.
We created a stop-motion animation film and used intricate ASMR sound design to bring Coach's (Re)Loved – Remade Rexy Puzzle to life.
A cozy, warm, and fuzzy film that is full of magic and offers an authentic look at the Coach (Re)Loved Remade Bear, made from repurposed products.
As we continue to reflect on the year gone past we are excited to share a holiday sizzle reel that we created for Tiffany & Co. This sizzle reel was created for the internal Tiffany creative team to highlight all the holiday creations that every Tiffany department was planning on releasing during the 2022 holiday season. From campaign films, to window displays, all the way through planned retail pop-ups, our sizzle was used to create a buzz across all of the Tiffany departments in advance of the holiday season. Our sizzle reel also highlights the Tiffany & Co. x Andy Warhol Collection that launched this holiday season, with reimagined Andy Warhol drawings taken from the Tiffany archives earlier in the year. From 1957 to 1962, Tiffany enlisted the help of Andy Warhol to create a series of holiday cards that captured the essence of the festive season through his unique illustrations. Throughout the sizzle reel, we combined Tiffany holiday assets from adverting campaigns for a cinematic feel and used Andy Warhol’s original drawings from sketchbooks that were scanned as high-resolution images. We cut out different hand-drawn illustrations to create unique animations and motion that add to the playful holiday […]
Our very first work for Coachtopia was early in 2022 when we were asked to come in to Coach HQ to shoot Q&A sessions with some Gen Z consumers. At that time I don’t think the full idea of Coachtopia had been formed but the importance of these sessions helped to shape the very early moments of the Coachtopia brand. Fast forward to the summer of 2022 and we were asked to create a sizzle reel that would serve as an introduction to Coachtopia to help welcome and teach potential new community members about the brand and and this new circular approach to fashion. Our sizzle reel introduction to Coachtopia was exciting to be a part of and hyped us up for the months of continued collaboration that would happen in the background. Utilizing a mixture of hand-drawn animations and user generated content we crafted a sizzle reel that Coachtopia used to help recruit Gen Z designers, activists and influencers to join the Beta Community and help shape the direction of Coachtopia as a brand. Our sizzle explains the basics of Coachtopia and how creating a circular fashion brand is essential to save our planet by providing a positive impact […]
Our long-time relationship with Coach brought us to this new film for their associated non-profit agency, the Coach Foundation to help highlight the significant progress they’ve made in unlocking the dreams of 5,000 young people through scholarships. Our film would also serve as inspiration to encourage Coach employees to participate in the mentorship program, helping under represented youth with opportunities not regularly available to them. We created a touching and authentic film that highlights the impact the Coach Foundation is having on young people around the world. Utilizing raw, self-filmed personal messages alongside a subtle, yet eye-catching visual aesthetic our film is a true celebration of the amazing work the Coach Foundation is doing for young people that deserve a chance.