LA Galaxy: 2023 Season Opener Trailer
There are matches. Then there are reckonings.
When LA Galaxy came to us, we weren’t aiming for just a trailer. We lit a fuse—a ritual carved in visuals and sound. A war cry built to shake LA awake.
This wasn’t just a hype piece. It was a declaration: Los Angeles bleeds Blue & Gold.
Act I: One Goal, One War Cry
We opened with a solitary strike from Chicharito. A moment of clarity before the chaos. Then the storm rolled in: riotous celebrations, bodies crashing, fists raised, goals screaming in technicolor history.
The music hits like prophecy. We handled the music supervision in-house—digging deep to unearth a track that carried the gravitas of war. The selection was surgical. Each lyrical line feels destined to soundtrack this clash.
Every word sharpened to cut through rival noise like a blade.
Raheem Edwards erupts with a battle cry as smoke rises and the derby tension builds — a moment of defiance before El Tráfico.
Act II: The Rose & the Ritual
Then—silence. A breath between battles.
We see the team. Warriors, each holding a rose. Not simply a flower, but a message. A symbol. A tribute to the Rose Bowl—the place of beginnings. The sacred stadium where both Major League Soccer and the LA Galaxy legacy were born.
The rose whispers: This is our LA.
Chicharito stands in silence before the storm. A stare that says it all — the calm, the legacy, the battle to come.
Act III: Memory, Fury, Fire
The last El Tráfico ended in heartbreak. This trailer is the retort. A cinematic retelling of a rivalry forged in injustice, fury, and the memory of goals stolen. RIOT built a pulse. We stitched together a narrative of redemption with visuals that scream and moments that smolder.
This is legacy in motion.
“We ain’t got no fear”
Final Act: A Date Etched in Rivalry
February 25, 2023 (later rescheduled)—not just the start of a season, but the re-ignition of a war. Played on neutral ground, yet nothing about it felt neutral.
El Tráfico is LA’s eternal clash. Black & Gold vs. Blue & Gold. And if you listen close enough, you’ll hear the city’s heartbeat pulsing in every chant, every challenge, every roar from the stands.
Vamos Galaxy.
