Coachtopia: NFC Chip Animation

April 20, 2023
Coachtopia: NFC Chip Animation

A very unique and interesting part of our collaborations with Coachtopia this past couple of years was our hand-drawn animated how-to video for their Coachtopia app which launched today. All Coachtopia products created will feature an emblem that has an NFC chip embedded within it. This NFC chip serves as your products passport and will allow you to track you product’s lifecycle. In the future you’ll also be able to see how one product becomes another, or who previously owned your product etc. This chip does a lot of cool stuff but most people have no idea what an NFC chip is, or how to activate it. That’s where we come in.

Our film was conceived, storyboarded and created as a vertical aspect ratio (9×16) as it will live solely on the Coachtopia app. We utilized Bonnie, a flower to help welcome everyone to Coachtopia, demonstrate how to use the NFC chip, explain what it is, where to find it and what this unique technology will allow you to do. We had Molly, one of the Coachtopia community members come out to our studios to record the voice for Bonnie in advance of the animation process in our booth.

Utilizing clever animation tricks we bounce in and out of the app and Coachtopia world’s with some other unique community characters showing up to bust some moves!

NFC Chip Animation Gallery

All images below are taken from the animated film and were carefully hand drawn frame by frame by our animator.

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