Branding

• FeaturedLatest2026AltSoundsVisual identity

  AltSounds: The Music Video Channel, Reborn

  The music video channel you can leave on all day, rebuilt by RIOT end to end: brand, product, engine and code.RIOT designed and built AltSounds end to end: the brand, the product, the taste engine, the phone experience, the speed and the search. A full-bleed music video channel you can leave on all day, and the clearest picture of how we build…See the project →
• Featured2025U.S. Chamber of Commerce

  U.S. Chamber of Commerce: For the Pursuit

  The U.S. Chamber of Commerce brand film: over a century of American enterprise in two and a half minutes.For The Pursuit is the U.S. Chamber of Commerce brand film: more than a century of American enterprise in two and a half minutes, made to open the events in the Chamber’s Great Hall. Written, shot in Washington on RED and 16mm,…See the project →
• Featured2024CoachBranded content

  Coachtopia: Luxury, Redefined

  Inspired by the nature documentary: the Quilted Tabby and its Alter/Ego, sewn from scraps by craftsman Mauricio Alvarado.RIOT partnered with Coachtopia to bring sustainable luxury to life in the Alter/Ego collection. This visually captivating story, told with the charm of a nature documentary, turns leather scraps into iconic designs, reshaping the future of fashion with every stitch.See the project →
• Featured2024LA GalaxySocial

  LA Galaxy: Afrojack Teaser Film

  The cosmic teaser announcing Afrojack as DJ for LA Galaxy against LAFC at the Rose Bowl on July 4th.Experience the mesmerizing teaser film announcing Afrojack for the LA Galaxy vs. LAFC match at the Rose Bowl. A visual journey through interstellar space that captivates from the first frame.See the project →
• Featured2023LA GalaxyCommercials

  LA Galaxy: Rose Bowl Campaign

  The season-opening trailer for LA Galaxy against LAFC at the Rose Bowl, where their rivalry began.The LA Galaxy Rose Bowl Campaign reignited a historic MLS rivalry with a creative vision that blended fiery visuals, cinematic storytelling, and the passion of soccer legends. Explore how RIOT’s films captivated fans and broke attendance records.See the project →
• Featured2023CoachLaunch film

  Coach: Introducing Coachtopia

  How RIOT helped shape Coachtopia, from the first Gen Z sessions at Coach HQ to its Earth Day launch.Coachtopia is Coach’s circular sub-brand: bags, clothes and shoes crafted from waste and made to be remade, launched on 20 April 2023 with a community of Gen Z creatives. RIOT filmed nine of them on the Queens waterfront and made the films…See the project →
• Featured2023NutrafolLaunch film

  Nutrafol x Sephora: Product Range Launch

  A video for every Nutrafol product at Sephora, made with Nutrafol's creative team for the partnership launch.Nutrafol x Sephora: the twelve films RIOT made for Nutrafol’s Sephora launch, ten product science films and two Beauty Advisor trainings, in six weeks.See the project →
• Featured2022CoachSizzle reels

  Coach: Holiday 22 – Remember Wonder

  One of two holiday concepts RIOT co-created for Coach's creative team, an early spark for Feel the Wonder.Now that the 2022 holiday season is over we're excited to be able to share the seasonal campaign from our good friends over at Coach that we helped to ideate.See the project →
• Featured2022Washington CommandersSocial

  Washington Commanders: Scary Season

  A Halloween horror short for the game against the Colts, named for Terry "Scary Terry" McLaurin.A spooky Halloween clip for the Washington Commanders social media channels to build up hype for their game against the Indianapolis Colts.See the project →
• Featured2022Washington CommandersBrand film

  Washington Commanders: The Brand Evolution

  The franchise told through its helmets, decade by decade, with every scuff left where the game put it.Explore the brand evolution of the Washington Commanders, from the Redskins to their current identity.See the project →
• Featured2022Washington CommandersBrand film

  Washington Commanders: Historical Journey

  Archive footage, black and white into color, building ninety years of history to the new name.Delve into the historical journey of the Washington Commanders with RIOT's creative storytelling.See the project →
• Featured2022Washington CommandersBrand film

  Washington Commanders: Official Rebrand Film

  The film at the center of the reveal: a new name, a new identity and more than 20 million views.Witness the unveiling of the Washington Commanders' rebranding, a cinematic experience featuring Chase Young.See the project →
• Featured2021CliniqueAnimation

  Clinique: Love Sizzle Reel

  After Black Honey went viral on TikTok, the Love sizzle for Clinique, about fans who love the brand, not just like it.During 2021, thanks to social media, Clinique experienced an unplanned viral moment where their lipstick product "Black Honey" got picked up by a large group of Gen Z influencers on TikTok. To follow up on this wave of popularity, we collaborated with…See the project →
• Featured2021Wardrobe

  Wardrobe: App Intro

  The intro to Wardrobe, the app for borrowing high fashion, made to stand out among 40,000 new apps a month.With almost 40,000 new apps released every month, we had to make sure the new Wardrobe app, which allows its users to exchange and borrow high-fashion clothing, would stand out from the crowd. The introduction to the app is the front door for the person using it, so…Taking a bank of awesome content from the team, including clips of real users of the app, we had fun playing around with it all in very unique ways.See the project →
• Featured2019RESIDE MagazineBranded content

  Reside Moments: The Art Is In The Glass

  Glassblower Paul Arnhold makes a new piece for RESIDE, from firing the kiln to picking colors, filmed in 8K.Reside Moments: The Art Is In The Glass focuses on the life and work of New York-based glass blower Paul Arnhold.See the project →