Washington Commanders: Official Rebrand Film
Early in 2022 we were tasked with creating a teaser film to get fans excited about the upcoming Washington Football Team rebrand to its forever name – Washington Commanders. This rebrand teaser was well received and was broadcast to America on the Today show that teased 2.2.22 as the date that Washington would reveal its new name, brand and uniforms – watch the clip with our work below.
You can imagine our excitement when we were approached to co-create the official Washington Commanders rebrand film that served as the core of their reveal and that will forever live on as a truly historic moment in NFL history. Since it’s launch, our film has been viewed 20+ million times on social media with over 3 million views on Twitter alone! These continually growing numbers makes this creation our most viewed to date, something we’re really proud of!
You can view the official film above and a gallery and various social embeds below. We’re really excited for the future for the Washington Commanders and be sure to keep your eyes peeled for our continued work with the team in 2022.
“One legacy. One unified future.”
One legacy. One unified future.— Washington Commanders (@Commanders) February 2, 2022
We are the Washington Commanders #TakeCommand pic.twitter.com/Eav9NOV5Mm