Vegas On: Creative Direction & Visual Identity
With everything from fine-dining restaurants to the hidden gems in the city that never sleeps, Vegas On is the ultimate guide to what’s new and what’s now in Las Vegas. The sizzle reel above highlights the graphics package and brand identityVisual identity is the visual essence of a brand, encompassing its logo, typography, color palette, imagery, and overall aesthetic. It's the cohesive visual language that helps audiences instantly recognize and connect with a brand. we created for the popular episodic Las Vegas-owned online show.
RIOT provided full creative direction on everything from the logo designLogo design is the process of creating a unique graphic mark, emblem, or symbol that represents a brand's identity and values. A well-designed logo is the visual cornerstone of a brand, delivering instant recognition and conveying its essence to the audience. Whether it's minimalistic or intricate, a great logo merges creativity with strategy., brand color scheme all the way through to the motion graphics that add energy and clarity to the productions the Vegas On team makes. Using a beautiful color palette and bold fonts, we developed a visual identity brand blueprint for the Vegas On team to use across all their assets – both within show episodes and anywhere else the brand is represented both on and offline.
The looping videos below demonstrate a variety of individual motion graphics assets that were created as part of our visual identity package. Other assets that were created that aren’t demonstrated include lower third assets and transitions which helped to round out our creative direction and visual identity package.
