Vegas On: Creative Direction & Visual Identity
With everything from fine-dining restaurants to the hidden gems in the city that never sleeps, Vegas On is the ultimate guide to what’s new and what’s now in Las Vegas. The sizzle reel above highlights the graphics package and brand identityThe visual and verbal DNA—brand identity is the combination of design, messaging, and tone that makes a brand instantly recognizable. we created for the popular episodic Las Vegas-owned online show.
RIOT provided full creative direction on everything from the logo designThe face of your brand—logo design captures identity, values, and tone in a mark that’s instantly recognizable., brandMore than a logo—brand is the essence of a company, shaping identity, reputation, and customer perception. color schemeThe visual voice—color schemes define the mood, style, and identity of a brand, anchoring everything from design to motion. all the way through to the motion graphics that add energy and clarity to the productions the Vegas On team makes. Using a beautiful color palette and bold fonts, we developed a visual identityThe look that sticks—visual identity is your brand’s personality, expressed through color, typography, imagery, and design. brand blueprintThe playbook for success—strategy defines where you're headed, how you'll get there, and what will set you apart. for the Vegas On team to use across all their assets – both within show episodes and anywhere else the brand is represented both on and offline.
The looping videosYour brand in motion—video captures attention, tells stories, and delivers emotion in a way that text and static visuals can’t. below demonstrate a variety of individual motion graphics assets that were created as part of our visual identity package. Other assets that were created that aren’t demonstrated include lower third assets and transitions which helped to round out our creative direction and visual identity package.
