Your logo is the shortest version of your brand.
Logo design is not just about creating a mark that looks good. It’s about building a symbol, wordmark, or system that carries meaning, creates recognition, and works consistently wherever the brand appears.
At RIOT, logo design sits at the intersection of strategy, clarity, and expression. Every mark is designed to be distinctive, usable, and durable—whether it lives on packaging, websites, campaigns, products, or motion.
This is where identity becomes recognisable.
This was the boldest, most vibrant logo option we created for LEADX. Although the client loved it, they chose a more subtle direction.
Everything we create is designed to make the brand easier to recognise and remember.
This is about building something that lasts—not something that trends.
Define the meaning. Refine the mark.
Strong logos are simple, intentional, and built to work in the real world.
The result is a logo that feels considered, not accidental.
Our outputs are designed for flexibility and long-term use.
The new AltSounds TV logo and visual identity, designed by RIOT for 2024, bringing a striking neon aesthetic and refined brand storytelling to the world of music video streaming.
Everything is built to work across the full brand system.
Recognition starts with the mark.
A strong logo makes the brand easier to identify, easier to trust, and easier to remember. It creates consistency across every touchpoint and helps the work feel more intentional.
When the logo is weak, everything around it has to work harder. When it’s right, it strengthens every expression of the brand.
RIOT builds logo systems that feel confident, considered, and ready to travel—so the brand holds wherever it appears.
This is where identity becomes unmistakable.
e.l.f. Mirror Mix: the launch film for e.l.f. Made's second album, seven artists and seven tracks on one Y2K desktop. Edit, motion design and animation by RIOT.
Explore the Project →RIOT designed and built AltSounds end to end: the brand, the product, the taste engine, the phone experience, the speed and the search. A full-bleed music video channel you can leave on all day, and the clearest picture of how we build web products.
Explore the Project →Coach took two stories to Cannes Lions 2026: &Coach, its new Gen Z platform of shared authorship, and a Palais talk on reading culture instead of chasing it. RIOT cut the panel recap and CMO Joon Silverstein's talk. The recap moves the way the platform does, between the room, where creators, athletes and strategists shared one backdrop, and the hand-written cards that give each &Coach story its rhythm. Nerves. Dreams. Us.
Explore the Project →Bogg had a beach day on film and a summer range photographed one piece at a time on white. RIOT turned 386 ecommerce stills into motion and cut it all into a :30 for connected TV, ending on our tagline: real life, worry free.
Explore the Project →
